Category: Pay Per Call

  • PPC Campaign Analysis: Converting PPC Metrics Into Success

    PPC Campaign Analysis: Converting PPC Metrics Into Success

    ppc metrics

    Over $10 billion was invested into PPC in 2017. PPC or pay per click has a lot of advantages to it. One of the biggest advantages is that you can have instant results. You don’t have to wait for organic traffic to do the work for you. If you have PPC ads, you may be experiencing some success with website visits and more leads. But there might be a lot you don’t know about when it comes to PPC metrics. 

    If you want to optimize your PPC success, you need to know everything about PPC campaign metrics. You need to know the most important PPC metrics. They can tell if you need to make some minor or major tweaks to your PPC campaign

    Here’s a guide on everything you need to know about PPC metrics and how they can give you more success in your business. 

    Clicks

    The first metric that can give you insight into your PPC campaign is clicks. While it may not show revenue or how much you are making from a specific campaign, you still need to know if your PPC ad is generating any interest. 

    Clicks are the most level of an ad. It’s the first metric you should be looking at to see if there is any interest in your promotion. 

    You want to see how many clicks you are getting per day with your ad or across a variety of PPC ads. 

    If you are producing very few clicks, it could mean you need to make a change. You need to change the ad copy, the CTA, and perhaps the offer. The goal is to generate a high number of clicks so you know the consumer’s interest is initially there when they first see your ad. 

    Cost Per Lead

    Another PPC metric to consider that can give you more success is the cost per lead.

    From clicks, you should now be looking at leads. You want to see how many people are clicking on your ad and becoming a lead. From there, you want to determine how much you are paying per lead. 

    You should compare that metric to your industry standard. You want to see if there’s a continued interest after people click on the ad. If a lot of them are becoming leads, you should have a low cost per lead. 

    Cost Per Conversion

    After cost per lead, you should consider looking at the cost per conversion. You are seeing how many leads you are converting to sales. 

    This is when you begin to look at revenue. Every conversion should point to how much you are making. Every conversion should give you a specific amount of dollars. 

    It’s basically telling you how much you are paying to convert someone into a paying customer. If you are paying $50 for conversion, but you only make $45 every time someone converts, then you are losing money. 

    Your goal should be to have a low cost per conversion, so you aren’t paying more for your PPC ads. 

    Quality Score

    Another metric to consider is the quality score. This is what Google evaluates and tells you about your PPC ad. 

    Your quality score tells you if your ad is relevant to your target market. It will also reflect if your landing page is any good and relevant. 

    What Google is telling you with the quality score is what you need improvement on. They are telling you if you need to either change your target market or if you need to change your ad so it’s more relevant. 

    Conversion Rate

    Conversion rate is different from cost per conversion. With cost per conversion, you are looking at revenue. However, with conversion rates, you are looking at percentages of how is converting after being a lead. 

    If you had 100 leads and 25 of them converted, you would have a 25% conversion rate. While this rate will vary from industry to industry, you would a conversion rate that is higher than the industry standard. 

    One way to improve your conversion rate is to work on your sales funnel. You want to make sure people are converting after becoming a lead. You want to continue to grow their interest in your business. 

    Average Position

    Another metric that can help you understand how well your campaign is doing is the average position. 

    This is the position of your ad throughout any given day. Google might show your ad at no. 1 or no. 4 throughout the day. 

    You should look at your cost per conversion and see how well your ads do in a particular position. You might discover that some ads perform better when they aren’t ranked no. 1.

    Lifetime Value

    The final PPC metric to consider that can help with your campaign success is lifetime value. 

    With lifetime value, you are calculating the value you are receiving from a customer based on their actions. You are seeing if specific customers continue to shop after they have become a customer from your PPC campaign. 

    Now You Know Everything About PPC Metrics

    When it comes to PPC metrics, there’s a lot to understand and it can sometimes be overwhelming. The idea of looking and calculating metrics shouldn’t be daunting but rather helpful if you want more success in your business. 

    You need to look at these metrics to determine what you need to change in your business. You need to figure out what is working from the beginning customer state with the click to them becoming a lifetime customer. It gives you full insight into your marketing strategy. 

    If you want help with your marketing PPC strategy, you can see how we help businesses here

  • 5 Tips for Choosing Between Pay Per Call Networks

    5 Tips for Choosing Between Pay Per Call Networks

    pay per call networks

    Modern marketing campaigns often focus on Internet-based strategy through social media or pay-per-click advertising. By doing so, they miss out on one of the oldest and most effective commerce schemes in the world: Pay Per Call marketing.

    Did you know mobile searches will account for more than 70 billion prospect calls to businesses in 2018 alone? No? Maybe you also don’t know that 70% of people searching on mobile click-to-call a business directly from those search results.

    Considering these statistics, it seems insane to not partner with Pay Per Call networks to tap into this huge source of potential revenue. Keep reading to learn more about these campaigns and get some tips on how to choose a reliable network.

    Defining Pay Per Call Marketing

    Pay Per Call marketing has been around much longer than cell phones or the Internet. It is a performance marketing strategy where a business hires a Pay Per Call network to find quality leads. The network uses a tailored advertising campaign to encourage qualified leads to contact the business through inbound calls and ask further questions about a product/service.

    An old-school example of Pay Per Call would be paper advertisements in newspapers or magazines. The advert asks interested consumers to call the number listed to learn more about a product or service.

    Infomercials would be another classic example of Pay Per Call where they urge consumers to call a number to buy the product listed on the screen. Marketers assign a single phone number to each infomercial so they can track which customers call which number.

    How Do Pay Per Call Companies Work?

    Small businesses interested in starting a Pay Per Call strategy first must contact one of the many Pay Per Call networks in the US. They place an order for a specific number of inbound calls from potential customers interested in their products or services.

    The Pay Per Call company behaves as an advertising agency and starts a marketing campaign. They create the initial content and then hire an affiliate or publisher to share it. This Pay Per Call affiliate places ads on the correct websites or other online channels that prompt a prospect to fill out a form.

    The Pay Per Call company then calls the interested party to gauge their interest in the small business’s services/products. The affiliate does not do this part. During the call, they ask questions to see if the prospect meets the small business’s qualifications for being a high-quality lead.

    If yes, the company directs the prospect to the small business’s sales department who take over the process of selling the products or services. The affiliate marketing company receives a commission when the small business closes the sale.

    Who Stands to Benefit from Partnering with Pay Per Call Networks?

    Most business relationships must be mutually beneficial for them to work well. Pay Per Call networks are no exception. Learn how each player benefits from participating in Pay Per Call advertising below.

    Small Businesses

    Small business owners who cannot afford massive advertising campaigns benefit the most. Studies show that 78% of local mobile searches lead to an offline purchase. Not only do you get access to this massive pool of potential customers, you also get a better grip on the effectiveness of these campaigns.

    Identifying how well your online advertising campaigns work requires an understanding of digital marketing beyond that of the average business owner. With a Pay Per Call campaign, much like an infomercial, you can assign a specific number to each of the various advertising channels.

    The tracked phone number reveals what ads generated inbound calls and which Pay Per Call affiliate made the call happen. This helps you get a clear picture of your return on investment (ROI).

    Affiliates/Publishers

    The benefits to the affiliate or publisher go beyond the commission made by running the advertising campaign. Affiliates can develop a new stream of revenue without needing to alter their current business model.

    The affiliate uses their existing promotional methods and channels to monetize the phone and online traffic. They even can use the same analytics and tracking capabilities for both. Once they become established, they gain access to higher-value offers with even higher commissions.

    5 Awesome Questions to Ask Before Deciding Between Pay Per Call Networks

    Now you should better understand the purpose and mechanics of Pay Per Call marketing. Here are some great questions to ask before choosing between the hundreds of Pay Per Call Networks in the United States.

    1. How many offers do they have?

    Do not be afraid to ask your contact at the Pay Per Call network about the number of offers they can provide you. The more avenues they offer, the better chance you have of finding one that will generate high-quality inbound calls.

    2. What is the quality of those offers and how much ROI do they expect?

    Just because the network lists off dozens of potential offers to choose from does not mean they will all be of quality. Ask for specific examples of the offers and the expected ROI for each.

    3. How do they treat their advertisers and affiliates?

    You want to ensure that the Pay Per Call network you choose has a great relationship with the advertisers and affiliates they hire. Do they offer a lot of support to guarantee these partners understand exactly whom you want to make inbound calls? If not, the campaign will be a waste.

    4. What are their conversion rates?

    Does the network provide case studies or customer reviews with examples of conversion rates? If you have an idea in your mind about how many conversions you want per inbound call, you better double check that the network can deliver.

    5. Do they offer services in your preferred geographic location?

    This seems somewhat obvious but can get overlooked. Sure, that Pay Per Call network might offer the best rates. But if they do not have affiliates that advertise in your preferred geographic location or to your ideal demographic, what is the point?

    Are You Ready to Partner with a Pay Per Call Network?

    By keeping these tips in mind, you should be able to determine which of the many Pay Per Call networks will work best for your advertising campaign.

    Take a quick look at our very happy customers and know we will be there for you every step of the way.

    Contact us today to get started on your Pay Per Call campaign to generate more sales from inbound calls as soon as possible!

  • Inbound Calls Vs Outbound Calls- What’s the Difference?

    Inbound Calls Vs Outbound Calls- What’s the Difference?

    inbound callsIt doesn’t matter in what industry you work, a phone call is just that. This might come as a surprise to you but, that’s not how it works. Yes, at the end of the day you’re reaching someone.

    But, making and receiving the call isn’t the same thing. You must’ve heard the terms inbound and outbound calls before. Not sure how they’re different?

    We’ve you covered. We’ll give you a guide on some of the major differences between inbound calls vs outbound calls. Ready to learn more?

    Inbound vs Outbound Calls: How Are They Different?

    If you’re in sales, marketing or whichever industry, making and receiving calls are part of your daily routine. Maybe you’re a business owner considering outsourcing your calls. You stumble on the terms inbound and outbound calling.

    You aren’t sure what type of service you’ve to hire. Do you need both services? The only way to know is by understanding both concepts. Here’s your guide to understanding both types of calling and the main differences between them:

    What Are Inbound Calls?

    Inbound calling is when you receive calls. It can be your customer asking for a question about your product or service. Maybe it’s a new lead or someone wanting to know if you can solve their problem.

    Either way, the best thing about it is that the caller is engaging with you. They want to hear from you. When you receive an inbound call, you’ve to make sure you’re satisfying the caller’s needs.

    If they’re contacting you asking for customer service aim to solve their problem during the call. Handling your customer’s inbound call the right way can pay huge dividends. Remember a happy customer means more potential business and referrals.

    What Are Outbound Calls?

    Outbound calls are calls made to clients or prospects. Did you ever receive a call from your bank offering other products? That’s an outbound call.

    If you sell a product or service, using the right outbound calling practices is a must. That’s going to be one of the main methods you’ll use to get those sales.

    When you make an outbound call, you’ve to make sure your client feels comfortable. Not being able to develop this trust with the client can translate into losing existing and potential business.

    Outbound calling isn’t only used for sales. You can use this type of calling service for collections. So if you need sales and collections support, you should consider hiring an outbound calls center.

    What Are the Main Differences Between Inbound vs Outbound Calling?

    Some business owners underestimate the importance of inbound and outbound calls. Most of the time, they don’t understand that you need to use both to grow your business. You can have great customer service but, your business won’t grow if you don’t bring those sales in.

    Both types of calls might sound the same but they aren’t. Here are the main differences between both types of calls:

    Purpose

    Both types of calls aim to create trust between the client and your business. But, the purpose of each type is different. An inbound call is for listening and helping the client.

    When a client calls you to receive customer service, you want to make sure you listen to them. You should ask questions about their inquiry to make sure you’re meeting their needs.

    In contrast, you place an outbound call to research, generate leads and sales. An example is when you place mystery shopping calls.

    You or one of your associates may be calling your competitors to know where you stand in the market. Are your rates competitive?

    What is different from your approach? These are some of the questions you can answer by using outbound calls. You must harness the power of each type of calling to take your business to the next level.

    Roles in Your Business

    Both types of calls have their own role in business. Inbound calling fills roles such as customer service, lead qualification and calls redirecting. Also, this type of calling service can handle direct advertising responses.

    When you run ads on a national scale, an inbound calling service can take care of those calls coming in. When you have a list of leads, this type of service can help you turn them into sales and upsell them into bigger sales. Also, an inbound calling service can help you redirect internal calls to the right team member.

    Outbound calls fill the roles of lead generation, market research, sales, and database maintenance. When you run the right outbound calling campaign, you can quadruple your lead generation. If you’ve your own lead generation plan for your salespeople, you know how important outbound calls are in your business.

    When you place a call to a possible supplier or a competitor, you’re harnessing the power of an outbound call. Knowing what your competitor is up to can help you remain competitive in the market. That’s one of the reasons why mystery shopping is so popular today.

    Talking with a prospective supplier can help you find new ways to source your products. This can help you grow your company. Also, you use outbound calls when you’re updating your customer’s files.

    What Type of Calling Service Should You Hire for Your Business?

    You should hire both types of calling services. Successful businesses need to have a good inbound and outbound calls system. You could do it in-house.

    But, it would be great to hire someone to do it for you. This way you can concentrate on growing your business. You should do your research before hiring a company.

    Every business has its own needs and standards. When hiring a calling service, you should look for a company that meets your needs and matches your standards. Remember they’re going to be the voice of your brand.

    Your clients expect the same quality of service you provide on a daily basis. The right inbound and outbound calling service will be able to provide the highest quality of service.

    Are you thinking about hiring an inbound calling service? If so, you’ve to make sure that you’re getting the right return on investment per inbound calling campaign.

    Don’t know how to calculate the ROI for your inbound calls campaign? Check out our blog post to learn more.

    Related pay-per-call guides

  • How to Use Pay Per Call Advertising to Your Advantage

    How to Use Pay Per Call Advertising to Your Advantage

    pay per call

    Over 3 billion people have access to the internet today. Each of them represents a potential sales opportunity for your business.

    To that end, all kinds of digital marketing efforts have exploded online. Social media, content marketing, pay per click and more.

    One of the most effective ways to acquire quality leads and drive revenue often gets overlooked though. We’re talking about Pay Per Call advertising.

    With pay per call advertising, rather than paying whenever a user clicks on an add as you would with pay per click, you instead only pay when a user engages your business with a sales call. This form of marketing in game-changing for a variety of reasons and can bring a tremendous return on investment to your marketing budget.

    The purpose of this post is to educate businesses on the advantages pay per call advertising can bring to their bottom line.

    1) Pay Per Call Is Built for Mobile Phones

    Pay per call advertising is most effective when a potential customer can see the add on their phone, click on it, and be transferred to a sales call immediately. Given that 9 out of 10 Americans own a mobile phone, building your marketing efforts around that technology is a smart investment.

    Also, 75% of Americans use their mobile phone to access the internet. That percentage is even higher in other countries like Spain, The United Kingdom, The Netherlands and more.

    What that says is that not only do people own mobile phones, but they’re using them to engage online.

    Finally, when you build advertisements for a specific medium, engagement is higher. For example, if you created marketing materials for Facebook and recycled them on Pinterest, you’d find the traction you got on Pinterest wouldn’t be impressive.

    That’s because users expect you to tailor content to take advantage of each platform’s unique features.

    Pay per call is built for mobile phones given that they rely on users making phone calls to be successful. This level of integration increases the likelihood people who see your add will engage with them.

    2) You Get to Funnel Leads to Your Sales Team

    Quality marketing copy is good at generating conversions and driving sales. Still, no amount of creative writing can replace the instinct of a skilled salesperson.

    When selling someone over the phone, you have the ability to tailor your message to their unique needs. You can describe to them how your product or service relates to their personal pain points. Because of that, sales conversions for people on calls are between 30% and 50% as opposed to 1% or 2% you’d see by having your sales efforts purely online.

    Another advantage to funneling sales to your call center’s team is that you enable them to spend less time chasing down leads as more leads will be reaching out to them.

    3) Every Call You Receive Is a Quality Lead

    People have short attention spans online. They may be vaguely interested in a topic and click on an add just to skim over the landing page before quickly moving onto the next thing.

    Unlike how people stumble around the internet though, people do not stumble onto phone calls.

    For somebody to see an add and opt-in to having a call with a representative to get more information, you can be sure that they’re very interested in the product or service. This reduces the chances of your team spending time on calls that won’t result in sales.

    4) Pay Per Call Safeguards You from Click Fraud

    When you’re paying per click, anybody who interacts with your ad will cost you whether they’re interested in buying or not. While search engines have gotten more sophisticated in their methods of detecting fraudulent click activity, no system is perfect.

    Therefore, people clicking on ads repeatedly in order to generate inflated advertising tabs against businesses are a real concern.

    This invalid click activity can be performed by competition or by someone messing around. Either way, it can be costly.

    When paying per call, there’s no way to defraud the system. Customers need to make a phone call and stay on the line for a certain period of time before you pay for the lead. Given the amount of effort involved and the personal nature of phone calls, people looking to commit fraud are not attracted to this type of marketing.

    5) You Get Excellent Insight

    Many people think about getting phone calls for sales purposes and worry that the analytics pay per click marketing uses won’t be available.

    That’s not the case.

    Paying per call is able to provide you with key analytics in regards to your customers and the way your calls went. Insight commonly tracked includes:

    • Geographic information
    • Customer profiles
    • Call times
    • Call duration
    • Conversion outcomes

    The bottom line, when paying per call, expect to target the right kinds of customers the same way you would with any digital marketing campaign. Also, expect to get post-call analytics to refine your pitch.

    To Wrap It Up

    Users are more engaged than ever with their mobile phones. A wide variety of digital marketing tactics have cropped up to capitalize on that.

    Among them and perhaps the most effective method to engage customers and drive sales is pay per call.

    With paying per call you can be sure that every lead you get is 100% legit and 100% interested in your product or service. This leads to higher conversions and more productive use of your sales team’s time.

    If you’re looking for a way to start using call advertising in your marketing strategy, look no further than Hyper Target Marketing. Hyper Target Marketing has been working with businesses for years to create robust and effective call marketing campaigns.

    If you’d like to start maximizing your marketing efforts today, read more about our call lead services or contact us today at 213-973-9905.

  • How to Get Pay Per Call Leads

    How to Get Pay Per Call Leads

    pay per call leads

    Pay per call leads is the newest way of acquiring highly qualified, ready to buy customers. It’s gaining ground in the digital marketing world and has the option of providing offline marketing.

    If you’ve tried pay per click or other digital advertising and had no success, pay per call is a great option to look into.

    Let’s discuss everything you need to know about pay per call and how it will help your business make more money and develop better relationships.

    What is Pay Per Call?

    Pay per call is marketing that’s based on performance. It’s like pay per click marketing in the sense that it tracks calls, just like conversions and clicks are tracked. Advertisers pay to get a certain amount of qualified pay per call leads.

    These ads are linked with a special phone number. The phone number and ad can then be tracked for performance based on click to call and the quality of those clicks.

    The goal of a pay per call campaign is to drive potential clients to call your business and request an inquiry about your product or service. It often delivers hot or high-quality leads because it requires an individual to pick up the phone. Pay per call marketing has some of the highest conversion rates in digital marketing.

    Highly Qualified Pay Per Call Leads

    When it comes to the cost associated with pay per call marketing, you only pay for the people that click and call your business. You’re paying only for the people that are truly interested in what your business does. With pay per click, the engagement between the lead and the company are low, so it provokes more people to click.

    There are stipulations around the call that’s made and what qualifies as a call as a hot lead. The amount of time the lead is on the phone is an important factor. If they start dialing and hang up the phone, it is not counted. Setting a minimum time length helps to prevent high cost.

    Call Tracking

    How does call tracking work? You set up a unique phone call number that allows it to be linked and tracked back to your ad. This shows you the performance of your ad. You can see how many people are clicking on it and which of those people turn into high-quality leads.

    Each ad is associated with a new unique number so you can know which ad your calls are coming from. If you have any pay per call leads that come in via your website, you’ll be able to track how they found your ad. You’ll have insight into what keywords they used to search for you and which page your ad displayed on.

    The tracking analytics are amazing and offer valuable insight into the types of clientele you should target. You can also track on offline marketing campaigns from a specific and unique call number. With an online call tracking platform, you’d be able to listen to incoming phone calls and record them.

    These tracking platforms also allow you to see the phone number that is calling in, the name, and the city of the caller.

    What’s the Difference between Pay Per Call and Pay Per Click?

    There are obvious and not-so-obvious differences between pay per call and pay per click advertising. Pay per call doesn’t show a website link for viewers to click on. It just shows a phone number for them to call.

    Businesses that are looking to target specific regions in the United States will find pay per call really useful. You can target locations that you’re hoping to expand the business into. This way the potential client can call you prior to stepping into a store for a product or service sale.

    Pay per call leads are more likely to come in because pay per call has less competition. Marketing companies are constantly discussing the benefits of pay per click, so much of the market is saturated with pay per click ads. Pay per call is lower competition which means lower cost and more return.

    Pay per call also works also multiple channels and devices, including digital and offline. You could acquire pay per call leads from radio ads, tv commercials, or roadside billboards.

    Pay per call ads are as easy to optimize and rearrange as pay per click ads. You have the ability to revise the position of the phone number on your ad, change the copy, and add imagery to acquire pay per call leads.

    Is Pay Per Call Better Than Pay Per Click

    Pay per call marketing versus pay per click marketing vary in their benefits. Pay per call is a growing trend in the marketing world as it provides a way to better analyze trends and has superior conversion.

    Pay per call providers are able to capture data about any given call, making it more reliable and robust than pay per click data. The reports on pay per call leads show more information about the caller then a pay per click report does.

    It provides a great return on investment by delivering results in a timely manner. The case studies that have been researched and written on the success of pay per call have blown pay per click out of the water. Pay per call trumps pay per click across the board.

    Pay per click drives traffic to your website or a landing page but doesn’t necessarily connect the potential lead with an account manager. With pay per call leads, they are immediately connected with someone that provide them valuable information about products and services.

    Ready to Make A Change?

    If you’re not seeing the results you want from a standard pay per click ad campaign, it’s time to check out pay per call.

    It’s almost a guaranteed that you’ll receive high-quality pay per call leads that want in on your products and services. You’ll be able to answer their questions in an instant and capture information about your target audience.

    If you want to get started today, reach out to us for help.

  • Your Guide to Getting Started as a Pay Per Call Affiliate

    Your Guide to Getting Started as a Pay Per Call Affiliate

    Are you great at online marketing? Know the best ways to generate new leads?

    You’ll be the perfect candidate to make money as a pay per call affiliate!

    This is an easy way to boost your income while using the skills you already have. Becoming an affiliate can open up a whole new revenue stream to help you achieve your personal and financial goals.

    Ready to learn how to become a pay per call affiliate and make more money? In this handy guide, we’ll walk you through how to get started. Read on to learn more!

    What is Pay Per Call?

    Pay per call is a type of affiliate marketing.

    Affiliate marketing is marketing where you get paid based on performance. You’ll partner with a business (or businesses) who will pay you for every new visitor to their site, call to their center, or other engagement that they get from you.

    Basically, you use your skills to send potential customers their way, and in return, they pay you.

    You might get a commission based on sales made because of you, or just a fee for every customer that visits or calls the business thanks to your efforts.

    Pay per call is a great form of affiliate marketing that many people are using to increase their income.

    How Pay Per Call Works

    As a pay per call affiliate, you’ll get paid a commission for every call a business gets because of you. The commission might be based on how many calls come through you. However, sometimes they also depend on things like how long the customer spends on the phone with the company, or where they’re located.

    How to Become a Pay Per Call Affiliate

    With this step-by-step guide, you’ll be well on your way to a lucrative career as an affiliate.

    1. Choose a Niche

    You’ll want to focus on a niche or specialty industry where you can be most successful as a pay per call affiliate.

    If you’re already doing some forms of affiliate marketing, you can stick to that niche and just add pay per call to your strategies.

    You’ll be spending a lot of time and energy focused on your niche, so make sure it’s something you care about and won’t get bored of. It’s also helpful if it’s an industry you’re already knowledgeable about, so you won’t have to spend much time doing research.

    2. Choose the Best Affiliate Program

    Not all affiliate programs and networks are created equal. As an affiliate, you’ll want to make sure you’re working with a program that will set you up for success.

    Research these networks before you join – the more you can learn about them, the better decisions you’ll be able to make. You’ll want a program with a good-sized network, so you have lots of opportunities to make money.

    3. Get Approved

    Next, you’ll need to get approved by the network before you can get started.

    Make sure to read their approval guidelines thoroughly and follow them exactly. If you’re not approved, you won’t be making any money on commission, even if you drive calls their way.

    Affiliate networks need to vet their affiliates before they start working with them, so this is an important step.

    4. Follow Guidelines

    Before your first campaign, have all the guidelines you’ll need to follow written down in front of you so you don’t miss anything.

    Make sure you have the right offer and know exactly what to say. All the information you provide needs to be up to date and in line with the requirements of the network.

    You need to keep a stellar reputation to keep working as a pay per call affiliate. If you follow every guideline that’s laid out for you, this won’t be a problem.

    5. Start Small

    Don’t make pay per call your main source of income right away. Although there is the potential to make a lot of money over time, you’ll have your best success if you start out small and scale up from there.

    If you’re new to affiliate marketing in general, it’s doubly important to start small. There’s a lot to learn, and you’re sure to run into some unexpected roadblocks along the way.

    If you start with just a campaign or two, you can give those your best effort while learning what you need. You need to be pulling in quality traffic, not just any traffic.

    Once you’ve had success with your small campaign, you can start to scale up and think bigger. Don’t scale up too fast, or you could find yourself overwhelmed and unable to keep up, which will hurt your reputation.

    6. Look at the Big Picture

    Long-term success is your real goal here. You need to make sure that everything you do is setting you up for that kind of success.

    When it comes to being a pay per call affiliate, you can’t just “set it and forget it.” You need to stay active and refine your methods when needed.

    There are always newer, better ways to improve the quality of your calls and the traffic you drive. Each time you take on a new campaign, you should also be learning new skills.

    7. Be Patient

    You won’t be pulling in the big bucks right away. A slow and steady approach wins the race here, so be sure to be patient with yourself and focused on the future.

    If you try to move too fast, you won’t cover all your bases for optimal success. If things are moving too slow for your liking, see that as a learning opportunity. Test your methods to see what works and what doesn’t. Make gradual changes and measure their success.

    Ready to Become a Pay Per Call Affiliate?

    If you follow these steps, you’ll quickly become a successful pay per call affiliate. This can supplement your current income streams, and even someday become a main source of income for you.

    Are you ready to get in on this promising industry? Contact us today to learn about how we can help you get started!

  • What Pay Per Call Could Mean for Your Business

    In theses days leading up to Affiliate Summit, I have been thinking about what it is that we do at HyperTarget. Now I’m not talking about all the fun we have at our offices here in Santa Monica, CA, the many wonderful day to day interactions we have with our clients, or the awesome performance of our sales team (without which we would quickly find ourselves doing nothing at all!). I’m talking about what it is that we do for our client’s businesses, and how we do it.

    What We Do

    I find it surprising when I talk to people about HyperTarget, how much confusion there is about pay per call marketing. After I finish explaining that I do not create phonebooks for a living (though if there was enough interest, I would) the next question is always the same, “Do you have a website?” I think that this question is not rooted in an ignorance of how business, especially marketing, is done today, but rather a real confusion regarding how we remain relevant in the digital space when we work with a marketing platform that is almost 150-years old.

    The question is one that I encounter often, and for all intents and purposes is justly founded. Traditionally, we have tended to think of the telephone as an older means of lead generation. The first thing that comes to mind are those pesky 5 o’clock phone calls that annoyed many households and ruined plenty of family dinners growing up–nothing like bothering people to make them receptive to a pitch.

    Change for the Better

    glengarryglenross-image4
    Image courtesy of The Movie Network

    However, when the first internet capable phones were introduced to the market in the early 2000s, the dichotomy that existed between phone use and internet access came to an end. Now, not only were the same networks providing the infrastructure for the exchange of telephonic and internet data, users could access this data in tandem. Suddenly, the user experience of researching a phone number and making the call were streamlined into a single activity.

    It is with this development that pay per call has truly come into its own. While pay per call is an effective affiliate strategy across all platforms, the fact that people are researching purchases on a device that has the capabilities to make those fact-finding and converting calls opens up new possibilities for growth in the industry. This is only compounded by the fact that around 30-50% of inbound calls convert versus the 2.35% conversion rate of most pay per click campaigns.

    Why Pay Per Call

    This is the brilliance behind adopting a pay per call strategy for inbound marketing and qualified lead generation. First, the leads come to you. Whereas in the past the process of finding leads, buying leads, and networking may have been an absolute necessity in any sort of lead generation, today the problem is sifting through the enormous amount of data available to establish leads. Pay per call represents an inversion of the telemarketing paradigm as far as having an enormous source of potential leads out of which only those who are interested call you, reducing the need for outbound marketing.

    The question remains, are these “Glengarry” type leads? Yes, and without the cold calls. In addition to the advantage of having leads call you, these leads are qualified by the fact that when they call you they are expressing interest in your product or service. That is why you see conversion rates that are typically over 25% in pay per call campaigns. And as great as it can be to build brand awareness through pay per click campaigns, the ultimate goal of any campaign is to be closing.

    Do you think that this sounds like something that you would be interested in? If so, see how much power a phone call can do for your business:

    call us

  • HyperTarget Attends Affiliate Summit East

    HyperTarget Marketing Participates in Affiliate Summit East:

    “Meet Market”

    Director Eric Evans and the HyperTarget Marketing Team Discuss Pay-Per Call Marketing

    Sunday, August 2, 2015 New York, NY
    The New York Marriott Marquis
    12:00pm-6:00pm in the Westside Ballroom Salon 1-4 & Foyer

    FOR IMMEDIATE RELEASE:
    HyperTarget Marketing
    213.973.9905
    info@hypertargetmarketing.com

    New York, New York – HyperTarget Marketing director Eric Evans and his support team will be hosting a table at the Affiliate Summit East 2015 Meet Market in New York City. This exciting event will bring together some of the newest and most respected companies working in the affiliate marketing space. Those in attendance will learn about the advantages of pay-per call marketing over other affiliate programs, as well as gain insight as to how the industry has changed in light new developments. Also, conference attendees will be able to hear these panelists discuss their expertise with pay-per-call campaigns and their thoughts on what has made their pay-per call advertising campaigns successful.

    Pay-per-call marketing emerged as an advertising solution to pay-per click, in which advertisers pay for qualified impressions on a per-call basis. The goal of pay-per-call marketing is to generate qualified calls (calls with a legitimate interest in a product or service), which can in turn reward publishers and ad networks appropriately. The pay-per call industry has experienced rapid and extreme growth, especially as users and begin to rely more on mobile phones for interfacing with brands, a trend that has been recognized and accounted for by major search engines. Come meet the team and discover what HyperTarget Marketing can do for you.

    About HyperTarget Marketing: HyperTarget Marketing is a lead generation and call marketing solutions company based in Santa Monica, California. Founded in 2009, HyperTarget was an early adopter of pay-per-call marketing and has a passion for helping businesses get highly qualified inbound call leads.

    Find out more at www.affiliatesummit.com/15e-conference/

  • The Benefits of a Multi-Pronged Marketing Plan

    Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services.

    “By 2019, 35% of ad spending will be online. Digital marketing is getting to be a bigger piece of the pie — and that means that traditional marketing and advertising agencies are moving into the digital space in a big way.”

    Moz webinar (4/7/15)

    Photo via Unsplash.com by Todd Quackenbush
    Photo via Unsplash.com by Todd Quackenbush

    Changing of the Guard

    This is so true. Many old-school PR and advertising agencies have struggled to embrace the online marketplace. I remember in the mid-1990’s when most companies thought “this whole having-a-website thing” was a passing fad. Furthermore, popular sentiment back then was businesses that included a URL in their marketing materials or ads were thought to be pandering to a silly trend.

    My, how things have changed! Marketing and advertising are the latest industries to fall prey to the “how-the-heck-do-we-go-digital” trap, but these industries are certainly not alone in their battle to stay relevant.

    Print media (book, magazines, and other periodicals) and entertainment (traditional television, the entire distribution system of both music and film) have struggled with this evolution for the last 20 years, with no end in sight.

    These industries, and many others, have to continually reinvent themselves. The threat of becoming obsolete has proved to be a real one. Trying to compete with the constant barrage of new ideas and platforms is tough. Staunchly holding on to outdated, conventional methods and hoping the “trend” will pass isn’t a recommended strategy.

    So, what are the recommended strategies then? With all the online chatter, what’s the best way to stand out from the crowd? What does a thorough marketing plan really need?

    The Multi-Pronged Approach

    Luckily, the best marketing strategy is a comprehensive one: a plan that includes both modern marketing methods and long-established promotional techniques. There are plenty of ways to spread the word online: SEO, pay-per-call/click,  mobile promotions, link building, social media advertising, PR campaigns, pre-video snippets, native or sponsored content, banner ads… The list goes on.

    The goal is to get your brand or message in front of the right set of eyes. The goal is to target consumers who are already actively interested in your product or service. But this must be done in a natural way.

    We live in a consumer culture. Some people get squeamish when human beings are referred to as “consumers”. But hey – I buy things. I’m a customer, a purchaser, a user of services. I consume, therefore, I’m a consumer. I’m fine with that. It’s far preferable to legislators referring their constituents as “taxpayers”. But I digress.

    Furthermore, I don’t mind being “targeted” when I’m actually on the hunt for something – whether that be granite countertops, red cowboy boots, or a refinance on my mortgage. The objective of any marketing company is bringing together those who provide, and those in need – regardless of specific industry.

    Make your marketing/advertising campaigns count. If you put the needs and desires of people in the forefront of your mind, qualified leads and conversions will follow.

    Related pay-per-call guides

  • Avoiding Pay Per Call Fraud

    If you weren’t able to catch the action of LeadsCon don’t worry. We are here to fill you in on affiliate call fraud. Eric Evans, of HyperTarget Marketing moderated a panel at LeadsCon on this very topic. Here are some of the basics of what you need to keep in mind when trying to avoid these types of fraudulent behavior, not only in a call-based business, but in any marketing relationship.

    Fraudulent Call Specifics

    If you are running any type of call-based business it is imperative to make sure you are screening any potential incoming clients to confirm you won’t be scammed. There are several ways to do this. First, you can employ an automated answering system that automatically forwards frequent callers to a separate line. Secondly, a clear IVR (Interactive Voice Response) will not only weed out fraud callers, but also help your real clients get exactly where they need to go quickly and efficiently, which definitely helps with a first call resolution. Lastly, if you are unable to set up either of the previously mentioned items, then ask questions, and lots of them. While this isn’t always the most time effective method it will no doubt tell you who is real.

    Test Partnership Waters

    Make sure that who you are doing business with is legit. Relationships go quite a long way in any kind of business partnership. Start small when creating a new business endeavor. Have your inductee create some smaller content or outreach first to make sure they are a good fit with your marketing strategy. This not only eliminates the chances of them not having the same vision as you, but also makes sure they are who they say they are. This can also help if you want to check the kinds of viewers, followers, and customers they are bringing you are real.

    Be Clear About Your Needs

    If too much is left up to interpretation you could be setting the campaign up for failure. Set clear goals within a respectable and reasonable timeline with anyone worth working with. This way everyone involved knows exactly what is expected and there is no chance of trailing off or not getting the types of clients the business needs. This means that meticulous organization and documentation are key for success.

    Always Follow Up

    Even if you have clear guidelines set, they mean nothing unless there is follow through, especially if you are deciding to take on a new client or business partner. Set up multiple call backs and meetings to discuss your short and long term strategy plan. This is a good way to build rapport with a new client. Additionally, you never have to feel in the dark about exactly what is happening. Follow up doesn’t mean you have to micromanage all the ins and outs, but it does hold all parties exclusively accountable to the services exactly as they were discussed.

    Avoiding pay per call fraud is vital for anyone running a call marketing campaign. Make sure to keep these points in mind and be sure to visit panels and presentations when you are trade shows. You never know what you might learn.