Marketing
Feb
2021
Inbound Marketing: Tips & Tactics for 2021
Are you looking to improve your inbound marketing strategy but aren't quite sure how to do it?
Inbound marketing is a great way to grow your traffic without having to spend money on paid ads. If you tackle inbound marketing...
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Feb
2021
Cold Transfer vs. Warm Transfer Calls: A Call Marketing Guide
Keeping customers happy requires catering to their every need— all the way down to how your business answers phone calls. According to studies, a customer is four times...
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Dec
2018
Savvy Marketers Shouldn’t Miss The Hottest Inbound Marketing Trends for 2019
Your content creator needs a day off. You probably can't afford to give them one, since they have so much to do - but we bet they're exhausted. Why? Because marketing trends in 2018 were all about...
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Sep
2018
How to Create an Effective Inbound Calling Strategy
Does your company have an inbound calling strategy? You've invested time, energy and resources to make your phones ring. You've worked hard to acquire every lead and customer. What happens when the phone rings? If you don't...
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Jan
2018
10 Questions to Ask Pay Per Call Marketing Companies (Before Signing On the Dotted Line)
Sometimes web traffic just isn't enough. Pay per call marketing companies (PPCall) help you boost interest beyond search results. Be selective when selecting a partner or your investment could hurt your business. Search engines like Google are generating organic traffic for websites. Interested searchers will find...
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Jul
2015
What Pay Per Call Could Mean for Your Business
In theses days leading up to Affiliate Summit, I have been thinking about what it is that we do at HyperTarget. Now I’m not talking about all the fun we have at our offices here in Santa Monica, CA, the many wonderful day to day...
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Jun
2015
What is Cool? Understanding Millennials
If you happen to follow us on twitter, then you may have seen the article we recently published called "Cracking the Millennial Code". While this piece was more oriented towards the issues that Millennials face in their attempt to reshape today's business culture, it...
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May
2015
The Benefits of a Multi-Pronged Marketing Plan
Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services.
“By...
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Apr
2015
Mobilegeddon’s Importance for Marketing Campaigns
On April 21st Google launched an algorithm change that affects all sites that are not mobile friendly, which has been deemed by many as "Mobilegeddon". Please remember being mobile doesn’t just mean phones, but all types of tablets are included in this change as well....
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Mar
2015
Avoiding Pay Per Call Fraud
If you weren’t able to catch the action of LeadsCon don’t worry. We are here to fill you in on affiliate call fraud. Eric Evans, of HyperTarget Marketing moderated a panel at LeadsCon on this very topic. Here are some of the basics of...
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