January 30, 2018
Blog
March 24, 2015
Avoiding Pay Per Call Fraud
If you weren’t able to catch the action of LeadsCon don’t worry. We are here to fill you in on affiliate call fraud. Eric Evans, of HyperTarget Marketing moderated a panel at LeadsCon on this very topic. Here are some of the basics of what you need to keep in mind when trying to avoid… View Article
February 9, 2021
Cold Transfer vs. Warm Transfer Calls: A Call Marketing Guide
Keeping customers happy requires catering to their every need— all the way down to how your business answers phone calls. According to studies, a customer is four times more likely to purchase products from a competitor if they dislike the customer service at a particular company. Most people can agree that some of the main… View Article
February 18, 2014
Crowdsourcing For Marketers – 101
Crowdsourcing is a fancy way of saying outsourcing – but with a twist. While outsourcing usually refers to hiring contractors or an agency to perform a service or handle a project, crowdsourcing refers to the practice of allowing a large group of people (the crowd) to effectively complete the same job more efficiently. This is… View Article
February 20, 2014
Does Your Company Understand Real Time Marketing?
In the Digital Age everything is moving toward being instantaneous. The amazing speed of information generation and sharing means that the fight for a consumer’s attention is heating up like never before. It also means that marketers and advertisers have less time to get their point across to consumers. In the Twitter Age, you should… View ArticleMarch 6, 2014
Facebook For Affiliate Marketers: 101
Like it or not, Facebook appears to be here to stay, and with it the social media revolution will roll along. It is now a foregone conclusion that the world will continue to become more socially connected, with concepts like privacy and oversharing taking a back seat. But for affiliate marketers, this is good news… View Article
February 4, 2014
Follow These Simple Techniques To Improve Your Marketing Message
Every day thousands of marketers create ads and ad campaigns which are doomed to fail. The reason for this is because they often get too caught up in what they think or like, and forget about their target audience and the goals of the ads. But what these marketers don’t know can be an opening… View Article
May 1, 2014
Four Ways to Kill a Campaign Before It Starts
For those who employ marketing strategies over the Internet, the term ‘campaign’ is generally used to denote a particular advertising implementation which utilizes specific components. The benefit of working with campaigns is that they can be deployed, analyzed, modified, and redeployed. The concept of working with campaigns is quite simple, but in practice developing a… View Article
April 3, 2014
Getting Into Performance Marketing Requires Investment – Like Any Other Business
When it comes to performance marketing, most people take an interest because they have been told that it is a lucrative way to earn money from home and eventually will allow for the marketer to quit his or her day job. While that may be true to some extent, the reality of performance marketing should… View Article
April 22, 2014