March 24, 2015

Avoiding Pay Per Call Fraud

If you weren’t able to catch the action of LeadsCon don’t worry. We are here to fill you in on affiliate call fraud. Eric Evans, of HyperTarget Marketing moderated a panel at LeadsCon on this very topic. Here are some of the basics of what you need to keep in mind when trying to avoid… View Article

February 9, 2021

Cold Transfer vs. Warm Transfer Calls: A Call Marketing Guide

Keeping customers happy requires catering to their every need— all the way down to how your business answers phone calls. According to studies, a customer is four times more likely to purchase products from a competitor if they dislike the customer service at a particular company. Most people can agree that some of the main… View Article

February 18, 2014

Crowdsourcing For Marketers – 101

Crowdsourcing is a fancy way of saying outsourcing – but with a twist. While outsourcing usually refers to hiring contractors or an agency to perform a service or handle a project, crowdsourcing refers to the practice of allowing a large group of people (the crowd) to effectively complete the same job more efficiently. This is… View Article

February 20, 2014

Does Your Company Understand Real Time Marketing?

In the Digital Age everything is moving toward being instantaneous. The amazing speed of information generation and sharing means that the fight for a consumer’s attention is heating up like never before. It also means that marketers and advertisers have less time to get their point across to consumers. In the Twitter Age, you should… View Article

March 6, 2014

Facebook For Affiliate Marketers: 101

Like it or not, Facebook appears to be here to stay, and with it the social media revolution will roll along. It is now a foregone conclusion that the world will continue to become more socially connected, with concepts like privacy and oversharing taking a back seat. But for affiliate marketers, this is good news… View Article

February 4, 2014

Follow These Simple Techniques To Improve Your Marketing Message

Every day thousands of marketers create ads and ad campaigns which are doomed to fail. The reason for this is because they often get too caught up in what they think or like, and forget about their target audience and the goals of the ads. But what these marketers don’t know can be an opening… View Article

May 1, 2014

Four Ways to Kill a Campaign Before It Starts

For those who employ marketing strategies over the Internet, the term ‘campaign’ is generally used to denote a particular advertising implementation which utilizes specific components.  The benefit of working with campaigns is that they can be deployed, analyzed, modified, and redeployed.  The concept of working with campaigns is quite simple, but in practice developing a… View Article