Increasing lead volume
With Interest Rates at all time lows, Citi wanted to ramp up its lead volume.
Through a mix of online channels and rigorous testing, we successfully deliver hundreds of qualified inbound call leads a month for them.
Our technology and methods even allow us to segment between callers interest in new home mortgages versus callers interested in refinancing their existing mortgage. We make sure those calls go to the right reps, during hours, every time, or we do not bill for those leads. Our company aims to be a great partner, not just a high volume lead broker.
With Hypertargeting, our ads hit exactly who Citi wants. The conversion rate compared to even the best “phone verified” telemarketing lead is simply better.
Targeting the most effective social campaign
HP Hood, New England’s favorite Dairy Company wanted to increase their presence online to promote a high school scholarship they were offering to Varsity Athletes in New England. To supplement their offline marketing efforts, they wanted a multi-channel online strategy including Google and Facebook.
The founders of Hypertarget Marketing were able to increase their number of Facebook fans from 900 to 13000. To accomplish this required rigorous split testing and analysis of different ad strategy.
Which headline worked best? Which body text worked best? Which Facebook image ad worked best? Is it better to send traffic from Google to the website or to the Facebook page? Is it better to send traffic from Facebook to the Facebook page or the website?
These are the kinds of questions we were able to answer throughout the life of the campaign to dramatically improve our return on investment from start to finish on a weekly basis.
To see the live HP Hood Fanpage, click here.
Increasing phone leads
Lexington Law was looking to increase the number of phone leads for their specialty, credit repair. As a consultative service, more sales are closed over the phone than online.
In addition to driving traffic, our challenge was to separate the right potential clients from the wrong potential clients whom Lexington Law could not help. Hypertarget Marketing successfully built a marketing mix that continues to drive high quality phone lead on a daily basis, while weeding out the wrong customers to prevent wasted time on the phone with sales reps.