May 6, 2014

How Brands Benefit From Performance Marketing

Performance marketing is a marketing arrangement in which the marketer is paid only after a specific, predetermined action has been taken by the end user. Performance marketing can be implemented to promote a broad range of products and services over a broad range of digital channels such as mobile, social, and search engine optimization or… View Article

April 24, 2014

How Long Should My Online Content Be?

Over the past half-decade the Internet has all but converted the average person into an amateur writer.  Whereas prior to the popular adoption of such Internet based activities as blogging and tweeting, the average person probably did most of his or her online communication in the form of writing emails, now Internet based communication is… View Article

January 8, 2015

How Pay Per Call Performance Marketing Really Works

Pay per call performance marketing is a relatively new advertising strategy. While many people know what pay per click advertising is and how it works, few truly understand the concept of pay per call. The importance of pay per call marketing has steadily been increasing amidst the growing relevance of the mobile phone to our… View Article

September 17, 2018

How to Create an Effective Inbound Calling Strategy

Does your company have an inbound calling strategy? You’ve invested time, energy and resources to make your phones ring. You’ve worked hard to acquire every lead and customer. What happens when the phone rings? If you don’t know, you could be leaving a lot of money on the table. Customers who call you are more… View Article

February 18, 2015

How to Meet Your Lead Generation Goals

A recent study by 360Leads concluded that only approximately 17% of companies from six continents meet their lead generation goals, despite many of the companies’ participation in lead generation programs. While it is important for any individual company to analyze why their lead generation efforts aren’t gaining momentum, it is equally important to look at… View Article

January 19, 2015

Important Things for Performance Marketing in 2015

Performance marketing and affiliate marketing has been a rapidly growing in the past several years, making the use of search engine marketing more important than ever. Content and social media are great mediums that must be used in the coming year, and it is more important than ever to have a mobile optimized and efficient… View Article

February 18, 2021

Inbound Marketing: Tips & Tactics for 2021

Are you looking to improve your inbound marketing strategy but aren’t quite sure how to do it?  Inbound marketing is a great way to grow your traffic without having to spend money on paid ads. If you tackle inbound marketing the right way, you’ll be able to create evergreen content that attracts more customers over… View Article

January 26, 2015

Lead Generation To-Dos in the New Year

Performance marketing has taken over the marketing world. It is rare that you would find a business that does not utilize some form of performance marketing. Lead generation is one of these useful performance marketing tactics. Lead generation is the formation of consumer interest about the products and services of a particular business. Lead generation… View Article

April 17, 2014

Market To Previous Customers Or Pay The Price

Previous customers are may be the most overlooked and undervalued of all lead sources. This much can easily be proven simply by reviewing the number of companies offering customer acquisition versus the number which offer customer retention and relationship development. But placing your primary marketing focus on acquiring new customers is nothing more than a… View Article

June 9, 2014

Marketing – Most Companies are Doing it Wrong (Seriously)

Most companies would like better results from their marketing efforts. After carefully designing a campaign, and releasing it into the wild, it is not uncommon for a business to find that their expectations for the campaign’s results are not met. One of the primary reasons for this is that the majority of companies fail present… View Article