Are you looking to improve your inbound marketing strategy but aren’t quite sure how to do it?
Inbound marketing is a great way to grow your traffic without having to spend money on paid ads. If you tackle inbound marketing the right way, you’ll be able to create evergreen content that attracts more customers over time.
What do you need to do to create a great inbound marketing strategy for 2021?
Check out this guide to discover the top inbound marketing tips and tactics for the coming year.
What is Inbound Marketing?
Before the internet, businesses had to take out ads in newspapers and on billboards to get the word out about their business. Times have changed drastically, and now, businesses can attract customers to their products and services without the use of paid advertisements.
This, essentially, is what inbound marketing is. Inbound marketing is the process in which businesses organically attract people to their website. Inbound marketing also involves building relationships with customers by providing them with help, education, and value.
Inbound marketing relies on a variety of strategies and tactics to function, including content marketing, lead generation, chatbots, SEO, and web design.
The great thing about inbound marketing is that it’s more affordable than outbound marketing, and it allows you to build more meaningful relationships with your clients. However, inbound marketing is a bit more time-consuming and competitive. It can also be harder to track.
This is why you need inbound marketing tactics in place before you get started so you can outsmart the competition and see quicker results. Let’s dive into the strategies you need to use next.
1. Do Your Research
Before you make any adjustments to your inbound marketing strategy, you first need to do some research. You need to make sure you understand three things: your industry, your business, and your customers.
Take some time to review your KPIs and metrics to gain a better understanding of the inbound marketing goals you’re trying to reach. Then, think about how you’re going to get there by looking at your conversion processes and ensuring they align with your overall strategy and metrics.
Next, take a look at your overall industry by studying your competitors. Then, do some research on your customers by looking into their pain points and what problems they have that you need to solve.
2. Develop a Strong Content Strategy
A strong content strategy is the foundation of a solid inbound marketing strategy. To define your content strategy, start by asking yourself these questions:
- What type of content does my audience best respond to? Do they prefer blogs, white papers, infographics, or videos?
- What platform does the best job at attracting customers? Is it Facebook, Instagram, Youtube, etc.?
- How much content can we consistently produce each week?
By answering these questions, you’ll be able to set the framework for your content strategy.
3. Create Great Content
Once you have a content strategy in place, it’s time to start creating great content. You should offer your consumers a mix of regular content and premium content.
Regular content is content that can be accessed via your website and social media channels. Premium content, on the other hand, is content that’s exclusive to a select group of people. People will usually be happy to hand over their email addresses for access to quality premium content.
Your regular content and premium content should be a blend of funny, entertaining, informative, and inspiring. You also want to mix in some live and animated content with written content.
When creating content for your business, make sure to keep your overall objectives and content strategy in mind.
4. Master Technical SEO
Technical SEO is another major component of inbound marketing. Technical SEO involves analyzing how your site is performing on Google (or whatever search engine you’re using to drive the most traffic).
At least once a month, your company should run a site audit to ensure that your site is performing well and doesn’t have any outstanding issues. You can use a tool like SEMrush or Google Search console to conduct your site audits.
By tracking your technical SEO stats, you’ll be able to find ways to boost your results in the search engines.
5. Create Segmented Emails
People respond well to targeted emails. By segmenting your audience, you’ll be able to create more personalized emails that capture their attention.
You can segment your email audience by:
- Purchase history
- Web activity
- Open rates
- Click-through rates
By personalizing the emails you send your customers, you’ll be able to connect with them on a deeper level. This can help you increase your odds of turning one-time purchasers into loyal customers.
6. Revamp Your Website Layout
Users have very high expectations when it comes to websites. If your website layout isn’t clear, visually appealing, and intuitive, then you’re going to lose a lot of potential customers.
Even if you have the best inbound marketing strategies on the planet, they won’t mean anything if you’re sending leads to a site that doesn’t look good. Have someone take an objective look at your website to figure out where you need to make improvements.
Are You Ready to Step Up Your Inbound Marketing?
Now that you’ve read this guide, it’s time for you to put these inbound marketing tips and tactics to use. With these tips, your business will be able to reach new heights in 2021.
If you’re looking for more help with your inbound marketing strategy, click here to learn how HyperTarget Marketing can help you.