HTM Blog

21
Jun

2021

lead generation marketing
Lead Generation Marketing: How Pay-Per-Call Marketing Benefits You

lead generation marketing

In order to maximize your organization's revenue, you’ll need to invest in a solid lead generation marketing strategy. Not everybody knows which avenue they should take, though.

qualified lead

When marketers segment their email list, their emails receive a 39% higher open rate. This is just one example of the positive impact of targeting your audience based on data....
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18
Feb

2021

inbound marketing
Inbound Marketing: Tips & Tactics for 2021

Are you looking to improve your inbound marketing strategy but aren't quite sure how to do it? 

Inbound marketing is a great way to grow your traffic without having to spend money on paid ads. If you tackle inbound marketing...
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9
Feb

2021

cold transfer vs warm transfer
Cold Transfer vs. Warm Transfer Calls: A Call Marketing Guide

cold transfer vs warm transfer

Keeping customers happy requires catering to their every need— all the way down to how your business answers phone calls. According to studies, a customer is four times...
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15
Dec

2020

ppc metrics
PPC Campaign Analysis: Converting PPC Metrics Into Success

ppc metrics

Over $10 billion was invested into PPC in 2017. PPC or pay per click has a lot of advantages to it. One of the biggest advantages is that you can have instant...
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21
Feb

2019

Calls Calls Calls Happy Hour!

Are you attending Leadscon Las Vegas 2019?  If so, HyperTarget Marketing is the hosting annual Calls Calls Calls Happy Hour on March 4th from 5-7pm at the Parlor Lounge in the Mirage.  Sponsored by our friends at Ringba. Space is limited so RSVP HERE...
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11
Dec

2018

marketing trends
Savvy Marketers Shouldn’t Miss The Hottest Inbound Marketing Trends for 2019

marketing trends Your content creator needs a day off. You probably can't afford to give them one, since they have so much to do - but we bet they're exhausted. Why? Because marketing trends in 2018 were all about...
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4
Dec

2018

morale boosting ideas
Morale Boosting Ideas for Your Inbound Call Center Workers

morale boosting ideas Are you killing your employees? Workplace stress is harmful to the physical and mental health of your employees. Coronary heart disease, high blood pressure, panic attacks, and headaches can all come from chronic levels of...
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17
Sep

2018

inbound calling
How to Create an Effective Inbound Calling Strategy

inbound calling Does your company have an inbound calling strategy? You've invested time, energy and resources to make your phones ring. You've worked hard to acquire every lead and customer. What happens when the phone rings? If you don't...
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28
Aug

2018

warm transfer
Warm Transfer vs Blind Transfer: What’s the Difference?

Is your phone ringing with all sorts of inbound calls and you have no idea who these people are or why they are calling? Having pertinent information and background about prospective clients when they call helps you to provide better service.

We're going to take...
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