HTM Blog

When marketers segment their email list, their emails receive a 39% higher open rate. This is just one example of the positive impact of targeting your audience based on data....
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Are you looking to improve your inbound marketing strategy but aren't quite sure how to do it? 

Inbound marketing is a great way to grow your traffic without having to spend money on paid ads. If you tackle inbound marketing...
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Keeping customers happy requires catering to their every need— all the way down to how your business answers phone calls. According to studies, a customer is four times...
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Over $10 billion was invested into PPC in 2017. PPC or pay per click has a lot of advantages to it. One of the biggest advantages is that you can have instant...
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Are you attending Leadscon Las Vegas 2019?  If so, HyperTarget Marketing is the hosting annual Calls Calls Calls Happy Hour on March 4th from 5-7pm at the Parlor Lounge in the Mirage.  Sponsored by our friends at Ringba. Space is limited so RSVP HERE...
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Your content creator needs a day off. You probably can't afford to give them one, since they have so much to do - but we bet they're exhausted. Why? Because marketing trends in 2018 were all about...
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Are you killing your employees? Workplace stress is harmful to the physical and mental health of your employees. Coronary heart disease, high blood pressure, panic attacks, and headaches can all come from chronic levels of...
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Does your company have an inbound calling strategy? You've invested time, energy and resources to make your phones ring. You've worked hard to acquire every lead and customer. What happens when the phone rings? If you don't...
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Is your phone ringing with all sorts of inbound calls and you have no idea who these people are or why they are calling? Having pertinent information and background about prospective clients when they call helps you to provide better service.

We're going to take...
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Modern marketing campaigns often focus on Internet-based strategy through social media or pay-per-click advertising. By doing so, they miss out on one of the oldest and most effective commerce schemes in the world:...
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