February 9, 2021

Cold Transfer vs. Warm Transfer Calls: A Call Marketing Guide

Keeping customers happy requires catering to their every need— all the way down to how your business answers phone calls. According to studies, a customer is four times more likely to purchase products from a competitor if they dislike the customer service at a particular company. Most people can agree that some of the main… View Article

February 18, 2014

Crowdsourcing For Marketers – 101

Crowdsourcing is a fancy way of saying outsourcing – but with a twist. While outsourcing usually refers to hiring contractors or an agency to perform a service or handle a project, crowdsourcing refers to the practice of allowing a large group of people (the crowd) to effectively complete the same job more efficiently. This is… View Article

May 14, 2018

Do Outbound and Inbound Lead Generation Have Anything in Common?

Leads are the life source of every business. But getting them can be a real challenge, especially if you’re using the wrong marketing methods. Now, there are two forms of marketing brands use to boost their business – outbound and inbound lead generation. A lot of companies juggle between the two and some marketers will… View Article

February 20, 2014

Does Your Company Understand Real Time Marketing?

In the Digital Age everything is moving toward being instantaneous. The amazing speed of information generation and sharing means that the fight for a consumer’s attention is heating up like never before. It also means that marketers and advertisers have less time to get their point across to consumers. In the Twitter Age, you should… View Article

October 18, 2011

Everything you need to know about SEO

People often ask us what they need to do for SEO. It’s a complicated answer. We often try to simplify it by saying that SEO is really just good marketing. You need good content and people talking about that content (links). However, as the conversation progresses, they often get frustrated with the multitude of ways… View Article

March 6, 2014

Facebook For Affiliate Marketers: 101

Like it or not, Facebook appears to be here to stay, and with it the social media revolution will roll along. It is now a foregone conclusion that the world will continue to become more socially connected, with concepts like privacy and oversharing taking a back seat. But for affiliate marketers, this is good news… View Article

February 4, 2014

Follow These Simple Techniques To Improve Your Marketing Message

Every day thousands of marketers create ads and ad campaigns which are doomed to fail. The reason for this is because they often get too caught up in what they think or like, and forget about their target audience and the goals of the ads. But what these marketers don’t know can be an opening… View Article

April 29, 2014

Four Personality Traits Essential for Performance Marketing Success

Many experts recommend that the first step in the process of selecting a profession should be to take an inventory of yourself and determine what are good at and what you like to do.  When it comes to entering the field of performance marketing, such advice could prove invaluable.  Performance marketing is not for everyone,… View Article

May 1, 2014

Four Ways to Kill a Campaign Before It Starts

For those who employ marketing strategies over the Internet, the term ‘campaign’ is generally used to denote a particular advertising implementation which utilizes specific components.  The benefit of working with campaigns is that they can be deployed, analyzed, modified, and redeployed.  The concept of working with campaigns is quite simple, but in practice developing a… View Article

May 28, 2015

Generational Bias May Not Be Founded

“Know your audience” is the marketing industry’s equivalent to Socrates’ directive “gnothi seauton” (though perhaps marketing could use a little more self-awareness from time to time). Know your audience. It sounds like a simple imperative, especially when big data allows us to see trends that in the past would have seemed unfathomable or strictly hypothetical…. View Article