February 9, 2021
Blog
February 18, 2014
Crowdsourcing For Marketers – 101
Crowdsourcing is a fancy way of saying outsourcing – but with a twist. While outsourcing usually refers to hiring contractors or an agency to perform a service or handle a project, crowdsourcing refers to the practice of allowing a large group of people (the crowd) to effectively complete the same job more efficiently. This is… View Article
May 14, 2018
Do Outbound and Inbound Lead Generation Have Anything in Common?
Leads are the life source of every business. But getting them can be a real challenge, especially if you’re using the wrong marketing methods. Now, there are two forms of marketing brands use to boost their business – outbound and inbound lead generation. A lot of companies juggle between the two and some marketers will… View Article
February 20, 2014
Does Your Company Understand Real Time Marketing?
In the Digital Age everything is moving toward being instantaneous. The amazing speed of information generation and sharing means that the fight for a consumer’s attention is heating up like never before. It also means that marketers and advertisers have less time to get their point across to consumers. In the Twitter Age, you should… View Article
October 18, 2011
Everything you need to know about SEO
People often ask us what they need to do for SEO. It’s a complicated answer. We often try to simplify it by saying that SEO is really just good marketing. You need good content and people talking about that content (links). However, as the conversation progresses, they often get frustrated with the multitude of ways… View ArticleMarch 6, 2014
Facebook For Affiliate Marketers: 101
Like it or not, Facebook appears to be here to stay, and with it the social media revolution will roll along. It is now a foregone conclusion that the world will continue to become more socially connected, with concepts like privacy and oversharing taking a back seat. But for affiliate marketers, this is good news… View Article
February 4, 2014
Follow These Simple Techniques To Improve Your Marketing Message
Every day thousands of marketers create ads and ad campaigns which are doomed to fail. The reason for this is because they often get too caught up in what they think or like, and forget about their target audience and the goals of the ads. But what these marketers don’t know can be an opening… View Article
April 29, 2014
Four Personality Traits Essential for Performance Marketing Success
Many experts recommend that the first step in the process of selecting a profession should be to take an inventory of yourself and determine what are good at and what you like to do. When it comes to entering the field of performance marketing, such advice could prove invaluable. Performance marketing is not for everyone,… View Article
May 1, 2014
Four Ways to Kill a Campaign Before It Starts
For those who employ marketing strategies over the Internet, the term ‘campaign’ is generally used to denote a particular advertising implementation which utilizes specific components. The benefit of working with campaigns is that they can be deployed, analyzed, modified, and redeployed. The concept of working with campaigns is quite simple, but in practice developing a… View ArticleMay 28, 2015