April 3, 2014
Blog
January 23, 2014
Getting The Most Out Of Your Company’s Sales Leads
Salespeople all across the country believe that the leads they are provided by their employers play a major role in their sales success. It’s a running conversation in every sale’s office. Everyone wants the new lead, the fresh lead, and the hot lead. Nobody wants to old, tried, stale, never-could-get-them-on-the-phone lead. All too often disillusioned… View Article
April 22, 2014
Google Penguin Changed Virtually Everything – But This Key Concept Still Reigns
One of the best and most cost effective ways for online performance marketers to get their message across to potential clients is to ensure that they are easily searchable on Google. But while this goal is easy to execute in principle, it can be nothing short of a Herculean task in practice. Due to continuous,… View Article
May 6, 2014
How Brands Benefit From Performance Marketing
Performance marketing is a marketing arrangement in which the marketer is paid only after a specific, predetermined action has been taken by the end user. Performance marketing can be implemented to promote a broad range of products and services over a broad range of digital channels such as mobile, social, and search engine optimization or… View Article
August 26, 2013
How CRM Tools Can Grow Your Business
CRMs can increase productivity and customer relations throughout every department. Not just a tool to help salespeople track sales more effectively, CRMs can provide a host of benefits to everyone in the office. Consider these tips…
April 24, 2014
How Long Should My Online Content Be?
Over the past half-decade the Internet has all but converted the average person into an amateur writer. Whereas prior to the popular adoption of such Internet based activities as blogging and tweeting, the average person probably did most of his or her online communication in the form of writing emails, now Internet based communication is… View ArticleJanuary 8, 2015
How Pay Per Call Performance Marketing Really Works
Pay per call performance marketing is a relatively new advertising strategy. While many people know what pay per click advertising is and how it works, few truly understand the concept of pay per call. The importance of pay per call marketing has steadily been increasing amidst the growing relevance of the mobile phone to our… View Article
September 17, 2018
How to Create an Effective Inbound Calling Strategy
Does your company have an inbound calling strategy? You’ve invested time, energy and resources to make your phones ring. You’ve worked hard to acquire every lead and customer. What happens when the phone rings? If you don’t know, you could be leaving a lot of money on the table. Customers who call you are more… View Article
June 17, 2013
How to Determine Your Target Market
While, yes, it would be lovely for everyone to want our product, the reality is there’s only a few specific groups of people who will LOVE what you are offering. Here are a few ways to help you define your target market.
May 10, 2018
