July 29, 2013

6 Often Overlooked Lead Generation Opportunities

Garnering interest in your product or service is a key element to online promotion. That means getting your message out to as many targeted people as possible. While everyone knows the benefits of social media, traditional advertising, networking, etc, there are other opportunities or tactics that you may have overlooked. Here are a few to… View Article

January 15, 2018

7 Amazing Benefits of Pay Per Call Advertising

Do you like the idea of higher conversion rates for less effort? Of course you do, and that’s why you should look into pay per call advertising. This marketing method works across all platforms and shines particularly bright in the online affiliate marketing arena. Potential customers search on their smartphone, see your number, and call… View Article

February 13, 2014

A Brief Introduction To Affiliate Marketing

In this ever-expanding internet age, one of the most effective ways for companies to increase brand awareness is through affiliate marketing. To put it in the simplest terms, affiliate marketing involves a company “recruiting” other companies or individuals to market their products and services for a commission. Under this definition there are two different forms… View Article

March 4, 2014

A Quick Guide To The Sales Funnel – For Affiliate Marketers

A sales funnel is a process which can represent your entire sales process in one image. As a funnel is wide at the top and narrow at the bottom, so your sales funnel is meant to call the attention of a wide swath of potential clients in the beginning, and continue to whittle that group… View Article

February 27, 2014

Affiliates: Insulate Your Sales Funnel Against This Hidden Foe

In the world of affiliate marketing the name of the game is sales. If an affiliate brings sales to the company that likely would not have happened without their involvement, then on a whole this is seen to be a net positive for the company. Of course there are other considerations, such as marketing and… View Article

July 15, 2013

Applying the Hierarchy of Effects (AIDA) to Lead Generation

In today’s market, simply spending money on clever advertising messages isn’t going to win you brand loyalty or a mass of new customers like it may have in the past. Customers are more educated and more distrustful of companies and therefore need more interaction with a brand than just a hollow advertising campaign. People choose… View Article

March 24, 2015

Avoiding Pay Per Call Fraud

If you weren’t able to catch the action of LeadsCon don’t worry. We are here to fill you in on affiliate call fraud. Eric Evans, of HyperTarget Marketing moderated a panel at LeadsCon on this very topic. Here are some of the basics of what you need to keep in mind when trying to avoid… View Article

March 18, 2014

Build A Steady Income With Recurring Billing

One of the easiest and best ways to cash in on all the hard work it takes to make a sale is to base your sales model on recurring billing. The two types of products and services which are easily billed on a recurring basis are those which generate automatic sales (renewals and reorders) and… View Article

February 21, 2019

Calls Calls Calls Happy Hour!

Are you attending Leadscon Las Vegas 2019?  If so, HyperTarget Marketing is the hosting annual Calls Calls Calls Happy Hour on March 4th from 5-7pm at the Parlor Lounge in the Mirage.  Sponsored by our friends at Ringba. Space is limited so RSVP HERE at Be sure to stop by our booth #908 and… View Article