Leads

17
Jul

2018

lead generation for small businesses
What You Need To Know About Lead Generation For Small Businesses

lead generation for small businessesRoughly 80% of businesses fail in their first year of operation. The juggle of operating a new business while growing a client base becomes too challenging for the majority of business owners. While...
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14
May

2018

inbound lead generation
Do Outbound and Inbound Lead Generation Have Anything in Common?

Leads are the life source of every business. But getting them can be a real challenge, especially if you're using the wrong marketing methods. Now, there are two forms of marketing brands use to boost their business - outbound and inbound lead generation. A lot of...
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22
Jul

2015

What Pay Per Call Could Mean for Your Business

In theses days leading up to Affiliate Summit, I have been thinking about what it is that we do at HyperTarget. Now I’m not talking about all the fun we have at our offices here in Santa Monica, CA, the many wonderful day to day...
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28
May

2015

Generational Bias May Not Be Founded

“Know your audience” is the marketing industry’s equivalent to Socrates’ directive “gnothi seauton” (though perhaps marketing could use a little more self-awareness from time to time). Know your audience. It sounds like a simple imperative, especially when big data allows us to see trends that in...
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14
May

2015

The Benefits of a Multi-Pronged Marketing Plan

Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services.

“By...
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18
Feb

2015

How to Meet Your Lead Generation Goals

A recent study by 360Leads concluded that only approximately 17% of companies from six continents meet their lead generation goals, despite many of the companies’ participation in lead generation programs. While it is important for any individual company to analyze why their lead generation efforts...
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23
Jan

2014

Getting The Most Out Of Your Company’s Sales Leads

Salespeople all across the country believe that the leads they are provided by their employers play a major role in their sales success. It’s a running conversation in every sale’s office. Everyone wants the new lead, the fresh lead, and the hot lead. Nobody wants...
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