May 14, 2018

Do Outbound and Inbound Lead Generation Have Anything in Common?

Leads are the life source of every business. But getting them can be a real challenge, especially if you’re using the wrong marketing methods. Now, there are two forms of marketing brands use to boost their business – outbound and inbound lead generation. A lot of companies juggle between the two and some marketers will… View Article

May 28, 2015

Generational Bias May Not Be Founded

“Know your audience” is the marketing industry’s equivalent to Socrates’ directive “gnothi seauton” (though perhaps marketing could use a little more self-awareness from time to time). Know your audience. It sounds like a simple imperative, especially when big data allows us to see trends that in the past would have seemed unfathomable or strictly hypothetical…. View Article

January 23, 2014

Getting The Most Out Of Your Company’s Sales Leads

Salespeople all across the country believe that the leads they are provided by their employers play a major role in their sales success. It’s a running conversation in every sale’s office. Everyone wants the new lead, the fresh lead, and the hot lead. Nobody wants to old, tried, stale, never-could-get-them-on-the-phone lead. All too often disillusioned… View Article

February 18, 2015

How to Meet Your Lead Generation Goals

A recent study by 360Leads concluded that only approximately 17% of companies from six continents meet their lead generation goals, despite many of the companies’ participation in lead generation programs. While it is important for any individual company to analyze why their lead generation efforts aren’t gaining momentum, it is equally important to look at… View Article

June 21, 2021

Lead Generation Marketing: How Pay-Per-Call Marketing Benefits You

In order to maximize your organization’s revenue, you’ll need to invest in a solid lead generation marketing strategy. Not everybody knows which avenue they should take, though. Pay-per-call marketing is a reliable method your organization can use to acquire interested customers. For those who are unsure of how to get started, we’ve put together a… View Article

May 14, 2015

The Benefits of a Multi-Pronged Marketing Plan

Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services. “By 2019, 35% of ad spending will be online. Digital… View Article

April 22, 2021

What Is a Qualified Lead and How Do You Determine One?

When marketers segment their email list, their emails receive a 39% higher open rate. This is just one example of the positive impact of targeting your audience based on data. Focusing your marketing and sales efforts on those most likely to respond can save your business time, money, and energy. But how do you do this? That’s… View Article

July 22, 2015

What Pay Per Call Could Mean for Your Business

In theses days leading up to Affiliate Summit, I have been thinking about what it is that we do at HyperTarget. Now I’m not talking about all the fun we have at our offices here in Santa Monica, CA, the many wonderful day to day interactions we have with our clients, or the awesome performance… View Article

July 17, 2018

What You Need To Know About Lead Generation For Small Businesses

Roughly 80% of businesses fail in their first year of operation. The juggle of operating a new business while growing a client base becomes too challenging for the majority of business owners. While established businesses have time to weather the ups and downs of trends, new business owners need to see results fast if they… View Article