Sales

17
Jul

2018

lead generation for small businesses
What You Need To Know About Lead Generation For Small Businesses

lead generation for small businessesRoughly 80% of businesses fail in their first year of operation. The juggle of operating a new business while growing a client base becomes too challenging for the majority of business owners. While...
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14
May

2018

inbound lead generation
Do Outbound and Inbound Lead Generation Have Anything in Common?

Leads are the life source of every business. But getting them can be a real challenge, especially if you're using the wrong marketing methods. Now, there are two forms of marketing brands use to boost their business - outbound and inbound lead generation. A lot of...
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22
Jul

2015

What Pay Per Call Could Mean for Your Business

In theses days leading up to Affiliate Summit, I have been thinking about what it is that we do at HyperTarget. Now I’m not talking about all the fun we have at our offices here in Santa Monica, CA, the many wonderful day to day...
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28
May

2015

Generational Bias May Not Be Founded

“Know your audience” is the marketing industry’s equivalent to Socrates’ directive “gnothi seauton” (though perhaps marketing could use a little more self-awareness from time to time). Know your audience. It sounds like a simple imperative, especially when big data allows us to see trends that in...
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14
May

2015

The Benefits of a Multi-Pronged Marketing Plan

Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services.

“By...
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18
Feb

2015

How to Meet Your Lead Generation Goals

A recent study by 360Leads concluded that only approximately 17% of companies from six continents meet their lead generation goals, despite many of the companies’ participation in lead generation programs. While it is important for any individual company to analyze why their lead generation efforts...
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25
Mar

2014

Rule #1 to Performance Marketing – Choose a Product You Know or Care About

When a performance marketer chooses a product, the calculation goes something like this: “How much does it pay? How easy is it for me to get the customer to take the action that pays? How much competition is there in the market?” While all of...
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20
Mar

2014

The Major Mistake that All Average Affiliates Make

So you want to be a super affiliate? It is the dream of every person who enters into affiliate or performance marketing that they would soon shoot to the top of the program, making thousands or even tens of thousands, of dollars per week. Of...
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18
Mar

2014

Build A Steady Income With Recurring Billing

One of the easiest and best ways to cash in on all the hard work it takes to make a sale is to base your sales model on recurring billing. The two types of products and services which are easily billed on a...
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4
Mar

2014

A Quick Guide To The Sales Funnel – For Affiliate Marketers

sales-funnelA sales funnel is a process which can represent your entire sales process in one image. As a funnel is wide at the top and narrow at the bottom, so your sales funnel is meant to...
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