March 4, 2014

A Quick Guide To The Sales Funnel – For Affiliate Marketers

A sales funnel is a process which can represent your entire sales process in one image. As a funnel is wide at the top and narrow at the bottom, so your sales funnel is meant to call the attention of a wide swath of potential clients in the beginning, and continue to whittle that group… View Article

February 27, 2014

Affiliates: Insulate Your Sales Funnel Against This Hidden Foe

In the world of affiliate marketing the name of the game is sales. If an affiliate brings sales to the company that likely would not have happened without their involvement, then on a whole this is seen to be a net positive for the company. Of course there are other considerations, such as marketing and… View Article

March 18, 2014

Build A Steady Income With Recurring Billing

One of the easiest and best ways to cash in on all the hard work it takes to make a sale is to base your sales model on recurring billing. The two types of products and services which are easily billed on a recurring basis are those which generate automatic sales (renewals and reorders) and… View Article

May 14, 2018

Do Outbound and Inbound Lead Generation Have Anything in Common?

Leads are the life source of every business. But getting them can be a real challenge, especially if you’re using the wrong marketing methods. Now, there are two forms of marketing brands use to boost their business – outbound and inbound lead generation. A lot of companies juggle between the two and some marketers will… View Article

May 28, 2015

Generational Bias May Not Be Founded

“Know your audience” is the marketing industry’s equivalent to Socrates’ directive “gnothi seauton” (though perhaps marketing could use a little more self-awareness from time to time). Know your audience. It sounds like a simple imperative, especially when big data allows us to see trends that in the past would have seemed unfathomable or strictly hypothetical…. View Article

January 23, 2014

Getting The Most Out Of Your Company’s Sales Leads

Salespeople all across the country believe that the leads they are provided by their employers play a major role in their sales success. It’s a running conversation in every sale’s office. Everyone wants the new lead, the fresh lead, and the hot lead. Nobody wants to old, tried, stale, never-could-get-them-on-the-phone lead. All too often disillusioned… View Article

February 18, 2015

How to Meet Your Lead Generation Goals

A recent study by 360Leads concluded that only approximately 17% of companies from six continents meet their lead generation goals, despite many of the companies’ participation in lead generation programs. While it is important for any individual company to analyze why their lead generation efforts aren’t gaining momentum, it is equally important to look at… View Article

February 6, 2014

Improve Sales by Winning Your Customers’ Loyalty

The concept behind loyalty programs is simple: Offer customers special benefits, rewards, and discounts for their continued patronage, and customers will reward your business with their loyalty. It is a fact that operating a loyalty program is a good idea for many different kinds of businesses. It is also a fact that many businesses get it wrong…. View Article

June 21, 2021

Lead Generation Marketing: How Pay-Per-Call Marketing Benefits You

In order to maximize your organization’s revenue, you’ll need to invest in a solid lead generation marketing strategy. Not everybody knows which avenue they should take, though. Pay-per-call marketing is a reliable method your organization can use to acquire interested customers. For those who are unsure of how to get started, we’ve put together a… View Article

February 25, 2014

Live Chat – A Must Have For Any Sales Team

In the old days an 800 number was absolutely essential for any nationwide sales team. The consumer came to rely on the toll-free number as a way to reach out to a company to ask question or place an order, while avoiding high long distance charges. Now, a new kind of communications platform is rising… View Article