Blog

May 14, 2015

The Benefits of a Multi-Pronged Marketing Plan

Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services. “By 2019, 35% of ad spending will be online. Digital… View Article

March 20, 2014

The Major Mistake that All Average Affiliates Make

So you want to be a super affiliate? It is the dream of every person who enters into affiliate or performance marketing that they would soon shoot to the top of the program, making thousands or even tens of thousands, of dollars per week. Of course for the vast majority of performance marketers this never… View Article

April 22, 2021

What Is a Qualified Lead and How Do You Determine One?

When marketers segment their email list, their emails receive a 39% higher open rate. This is just one example of the positive impact of targeting your audience based on data. Focusing your marketing and sales efforts on those most likely to respond can save your business time, money, and energy. But how do you do this? That’s… View Article

July 22, 2015

What Pay Per Call Could Mean for Your Business

In theses days leading up to Affiliate Summit, I have been thinking about what it is that we do at HyperTarget. Now I’m not talking about all the fun we have at our offices here in Santa Monica, CA, the many wonderful day to day interactions we have with our clients, or the awesome performance… View Article

July 17, 2018

What You Need To Know About Lead Generation For Small Businesses

Roughly 80% of businesses fail in their first year of operation. The juggle of operating a new business while growing a client base becomes too challenging for the majority of business owners. While established businesses have time to weather the ups and downs of trends, new business owners need to see results fast if they… View Article