June 23, 2014

Scalability Will Make or Break Your Campaign

History is filled with stories of people who have had a great idea for a product or service, but have been unable to create or find a large enough market to make their idea a smashing success, or have been unable to handle the demand once their idea finally became popularized. One of the products… View Article

March 27, 2014

The Advantages of Stealth Marketing in the Pay per Call Movement

Stealth marketing is the latest soon-to-be-overused buzz term that is picking up momentum in the world of performance marketers. It has earned something of an unsavory reputation as a type of underhanded and manipulative form of marketing because of a few unscrupulous individuals who have used the tactics in those kinds of ways. Even the… View Article

May 14, 2015

The Benefits of a Multi-Pronged Marketing Plan

Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services. “By 2019, 35% of ad spending will be online. Digital… View Article

June 24, 2015

What is Cool? Understanding Millennials

If you happen to follow us on twitter, then you may have seen the article we recently published called “Cracking the Millennial Code“. While this piece was more oriented towards the issues that Millennials face in their attempt to reshape today’s business culture, it failed to address a popular topic of conversation within the marketing industry–namely… View Article

July 22, 2015

What Pay Per Call Could Mean for Your Business

In theses days leading up to Affiliate Summit, I have been thinking about what it is that we do at HyperTarget. Now I’m not talking about all the fun we have at our offices here in Santa Monica, CA, the many wonderful day to day interactions we have with our clients, or the awesome performance… View Article

June 4, 2014

Who Killed the Auto-Responder?

The auto-responder has been used for years as a way of both engaging the potential customer and keeping them “in the loop.” The concept behind the auto responder, that the prospect will be sent a series of pre-written content pieces, each of which further expanding upon a central theme, was revolutionary in its time. But,… View Article

April 8, 2014

Why Performance Marketers Rule The Digital Marketing Kingdom

Performance marketing and digital marketing are often thought of as being two different terms for the same animal. But those who are aware of what these two forms of marketing truly entail understand that they are not the same, but do have similar qualities. While digital marketing is a term which can encompass everything from… View Article

February 11, 2015

Why Performance Marketing is Just Like Professional Sports

With the Super Bowl just finished, the National Hockey League continuing for the next few months into the Stanley Cup Playoffs, and Major League Baseball Spring Training starting up, most people will be settling in to see their favorite sports teams win (or lose) their respective games. But what about their businesses? For any business,… View Article