Category: Pay Per Call

  • LeadsCon Panel Discusses Affiliate Call Fraud

    HyperTarget Marketing Participates in LeadsCon Panel:

    “The New Elephant in the Room: Affiliate Call Fraud”

    Director Eric Evans Joins Other Industry Leaders to Discuss Pay Per Call Fraud

    Tuesday, March 3, 2015 Las Vegas, NV
    The Mirage Hotel and Casino
    3:40pm-4:20pm in the Grand Ballroom BC

    FOR IMMEDIATE RELEASE:
    HyperTarget Marketing
    213.973.9905
    info@hypertargetmarketing.com

    Las Vegas, Nevada – Eric Evans, of HyperTarget Marketing, will be leading and moderating a session on affiliate call fraud with three other industry professionals at LeadsCon Las Vegas 2015. Empire Today’s Marketing Manager Dan Altman, Invoca’s Senior Channel Partnerships and Business Development Director Anna Jefferis, and RingPartner’s VP of Marketing and Operations Mike Williams will all be joining Evans to discuss current affiliate fraud schemes and potential methods that can be used to counter fraudsters. Furthermore, conference attendees will be able to hear these panelists discuss their expertise with pay-per-call campaigns and their thoughts on what has made their PPC advertising experiences successful.

    Pay-per-call marketing emerged as an advertising solution to click-fraud, in which advertisers pay for qualified impressions on a per-call basis. With enhanced technology, clicks are easy to counterfeit and produce, while calls, in theory, are not as easily fabricated. The goal with pay-per-call marketing is to generate qualified calls (calls with a legitimate interest in a product or service), which can in turn reward publishers and ad networks appropriately.  With the rapid and extreme growth of the pay-per-call industry, there has been an increase in the amount of fraudsters joining the market. While call fraud is more difficult to achieve than click fraud, it is not impossible. Due to the complex nature of call fraud, those using affiliate call fraud are some of the most savvy and refined fraudsters. This has made tracking fraud and holding individuals accountable complicated for both marketers and publishers within the industry.

    About HyperTarget Marketing: HyperTarget Marketing is a lead generation and call marketing solutions company based in Santa Monica, California. Founded in 2009, HyperTarget was an early adopter of pay-per-call marketing and has a passion for helping businesses get highly qualified inbound call leads.

  • Important Things for Performance Marketing in 2015

    Performance marketing and affiliate marketing has been a rapidly growing in the past several years, making the use of search engine marketing more important than ever. Content and social media are great mediums that must be used in the coming year, and it is more important than ever to have a mobile optimized and efficient site.

    Distribution of Content:

    Having great and plentiful content is one thing, but consumers need to see it. Furthermore, the right people need to see your content. Content is meant to provide value. If your content is not being distributed or seen by the appropriate audience, it will do you no good. Any good marketing campaigns should address this. Most pay per call marketers can help businesses distribute their content.

    Social Media:

    Social media has been taking over the web and is changing how businesses operate. Not only does a social medium impact your search results, but social media can influence recommendations, and you now have the opportunity to promote your business through Facebook and StumbleUpon Advertising or Promoted Tweets on Twitter. Social shares and influence relate to social signals, which are slowly appearing as ranking factors.

    Mobile Marketing:

    The mobile phone industry has been booming. Just look at Apple’s iPhone 6 sales. This is indicative of what consumers use to access business information and contacts. Your marketing campaign should include mobile optimized plans in order for potential customers to contact you by phone. Ease of access can translate into quick wins, while difficult user experiences can lead to negative reviews and high bounce rates (where users spend short periods of time spent on your website and leave almost immediately).

    Efficiency:

    Do you have a 404’d page on your site? Does your site take more than a few seconds to load? It is absolutely vital to make sure your website functions correctly and helps to provide a smooth user experience. Checking your website speeds and updating your software regularly is a great practice. Metrics such as unique vs. repeat visitors, bounce rates, and landing page conversions can help you to determine what might need fixing on your site.

    2015 is here.  Now is the time to make sure your marketing campaign and online strategy is enhanced to ensure your business has the best year yet.

  • How Pay Per Call Performance Marketing Really Works

    Pay per call performance marketing is a relatively new advertising strategy. While many people know what pay per click advertising is and how it works, few truly understand the concept of pay per call. The importance of pay per call marketing has steadily been increasing amidst the growing relevance of the mobile phone to our society. More consumers than ever have data driven mobile devices, which makes pay per call a worthwhile avenue for business success. So, how does pay per call performance marketing actually work? Take a look at the following chart:

    marketing

    First, an advertiser or business decides to run a marketing campaign. The advertiser/business then creates a pay per call campaign and determines what the pay per call requirements are with the publisher. The publisher then applies the client’s designated phone number to specific marketing campaigns. Potential prospects for the client search for the services the advertiser provides. Prospects see the publisher’s ad and call the designated phone number. The publisher tracks the call and the phone call is forwarded to the client (aka: the advertiser or business). The client then pays the publisher for all qualified phone calls. The pay per call process is meaningful information for marketers and business individuals to know. Pay per call can be yet another tool in an advertising arsenal.

  • Meet the HTM team at Affiliate Summit West

    The pay per call team from HyperTarget Marketing will be attending Affiliate Summit West in Las Vegas, January 18-20.  If you are planning to attend, get in touch today to schedule a meeting!

  • The Good and Bad of Pay Per Call Performance Marketing

    The Good and Bad of Pay Per Call Performance Marketing

    Performance marketing for most people is a somewhat confusing term. In terms of the advertising world, it is arguably the most misunderstood marketing concept that there is. Part of that may stem from the fact that it has only been in existence for a little over a decade and even the most senior executives don’t always have a completely accurate understanding of what exactly it is. It is primarily for this reason that performance marketing, and especially pay per call performance marketing, has not reached its full potential as an advertising medium. If the perception were to improve, or at least be clarified to some degree, it might get the respect it deserves.

    An Easy Definition

    Perhaps the easiest way to define performance marketing is to say that it is essentially paying outside representatives to advertise your business. For example, if Nike hires individuals who do not work directly for the company to advertise its products and draw customers to make a purchase, then Nike has just engaged in performance marketing. Likewise, pay per call performance marketing is a system in which a business pays an outsourced marketing company to generate calls by interested potential customers. While it this form of marketing is still an emerging advertising method, there are benefits and drawbacks to it that many have already defined. So what exactly are some of the things that people in the know consider advantageous about performance marketing? There are things about it that can have a tremendously positive impact on a company’s marketing ROI.

    Huge Market with Big Upside

    First of all, performance marketing is a $25 billion industry and is growing steadily every year – with pay per call growing rapidly as well. Almost 70 percent of ad-related transactions that take place on the internet are paid for on performance. Some of the most recognizable brands such as Walmart, Target, and H&R Block use performance marketing. One of the reasons companies are willing to pay the millions of dollars that they do to utilize performance marketers is because it is completely centered around ROI and the results are entirely measurable. There are multiple channels through which performance marketing can be tested such as search, email, social networks, and others which speaks to its versatility. And most performance marketers are able to start their businesses for an initial investment of $10,000 or less. Of course, for many sales organizations the most important thing is to have the phone ring with a qualified customer on the other end. There may be no better way to make this happen than outsourcing the job to a performance marketing firm.

    The Downside

    On the other hand, there is considerable downside to this medium as well. One of the most glaring objections that marketers have is the rampant fraud that is able to be perpetrated with both sales campaigns themselves as well as with lead generation. Since the bulk of performance marketing is done online, it is easy for fraudsters to commit their crimes and hide their tracks in doing so. Also, federal regulations in the United States as well as in other countries are implementing privacy laws that make it increasingly difficult for marketers to utilize some of the tactics necessary to market their wares. And possibly one of the worst drawbacks is that legitimate marketers can be held liable for the actions of fraudsters who commit internet crimes in their name.

    Though these situations can be difficult on the side of the marketer and client, they also serve to weed out the good companies from the bad. Overall, reputable pay per call performance marketing firms are judged by the quality of the leads they deliver, making this performance marketing niche less prone to fraud and some of the other abuses seen in other performance marketing niches.

  • Pay Per Call Becoming Hottest Thing Since Sunburn In Online Marketing

    businessman-in-the-office-2-1287062-mAlthough performance marketing has proven itself over the last few years as one of the premier money making business platform in the world, it is still a matter of opinion as to how it will fare in the years to come. Businesses are always looking for the virtual magic pill that will generate strong, long-term online profits, and understandably so. That said, how does performance marketing in general and pay per call marketing in particular, allow that to happen?

    Forbes predicted way, way back in 2012 that Pay per Call marketing had the potential to be ten times the marketing juggernaut that pay per click has become. Good began offering Pay per Call advertising back in 2010 and within two years saw it generating upwards of 15 million calls every month for advertisers. With numbers like those it is pretty obvious that Pay per Call is going to be something that will be impossible for any advertiser to ignore. In fact, it already is.

    With Pay per Call being as white hot as it is right now, and is likely to remain for the foreseeable future, there is one element of the world of e-commerce that must be utilized in conjunction with this profit generating tool – mobile marketing. While there still is a significant enough percentage of online users sitting at their desks using desktop computers, more and more of them are switching to either tablets or smartphone to do the majority of their online activities. Fully 45 percent of people who use smartphones have used those devices to search for products and services over the last seven days. Additionally, it is expected that there will be nearly 30 billion more internet searches on mobile devices than on desktop devices by 2016. With that in mind, advertisers will be looking for a way to integrate Pay per Call into their mobile marketing strategy. The revenue generated for those who do so intelligently could be astronomical.

    Research has shown that leads are converted into sales more efficiently when some level of human interaction is involved. In other words, people prefer to deal with other human beings when making transactions and doing business. That being the case, Pay per Call is a no-brainer for any marketing strategy. Advertising networks will need to be equipped with the right resources and tools to allow marketers to succeed with Pay per Call. It isn’t just a plug-and-play type of endeavor. It requires real strategy and the right network. The performance marketing industry isn’t going anywhere. It is expected that spending therein will be well over $3 billion in 2014 and will climb as high as nearly $5 billion by the time the next presidential election comes. So any doubters who might be questioning the validity and profitability of performance marketing may need to recheck their numbers. And with a Pay per Call campaign integrated into the right performance marketing campaign, even the sky may not be the limit for businesses.