May 6, 2014
Blog
April 24, 2014
How Long Should My Online Content Be?
Over the past half-decade the Internet has all but converted the average person into an amateur writer. Whereas prior to the popular adoption of such Internet based activities as blogging and tweeting, the average person probably did most of his or her online communication in the form of writing emails, now Internet based communication is… View ArticleJanuary 8, 2015
How Pay Per Call Performance Marketing Really Works
Pay per call performance marketing is a relatively new advertising strategy. While many people know what pay per click advertising is and how it works, few truly understand the concept of pay per call. The importance of pay per call marketing has steadily been increasing amidst the growing relevance of the mobile phone to our… View Article
September 17, 2018
How to Create an Effective Inbound Calling Strategy
Does your company have an inbound calling strategy? You’ve invested time, energy and resources to make your phones ring. You’ve worked hard to acquire every lead and customer. What happens when the phone rings? If you don’t know, you could be leaving a lot of money on the table. Customers who call you are more… View ArticleFebruary 18, 2015
How to Meet Your Lead Generation Goals
A recent study by 360Leads concluded that only approximately 17% of companies from six continents meet their lead generation goals, despite many of the companies’ participation in lead generation programs. While it is important for any individual company to analyze why their lead generation efforts aren’t gaining momentum, it is equally important to look at… View ArticleJanuary 19, 2015
Important Things for Performance Marketing in 2015
Performance marketing and affiliate marketing has been a rapidly growing in the past several years, making the use of search engine marketing more important than ever. Content and social media are great mediums that must be used in the coming year, and it is more important than ever to have a mobile optimized and efficient… View Article
February 18, 2021
Inbound Marketing: Tips & Tactics for 2021
Are you looking to improve your inbound marketing strategy but aren’t quite sure how to do it? Inbound marketing is a great way to grow your traffic without having to spend money on paid ads. If you tackle inbound marketing the right way, you’ll be able to create evergreen content that attracts more customers over… View ArticleJanuary 26, 2015
Lead Generation To-Dos in the New Year
Performance marketing has taken over the marketing world. It is rare that you would find a business that does not utilize some form of performance marketing. Lead generation is one of these useful performance marketing tactics. Lead generation is the formation of consumer interest about the products and services of a particular business. Lead generation… View Article
April 17, 2014
Market To Previous Customers Or Pay The Price
Previous customers are may be the most overlooked and undervalued of all lead sources. This much can easily be proven simply by reviewing the number of companies offering customer acquisition versus the number which offer customer retention and relationship development. But placing your primary marketing focus on acquiring new customers is nothing more than a… View Article
June 9, 2014