January 8, 2015
Blog
February 18, 2015
How to Meet Your Lead Generation Goals
A recent study by 360Leads concluded that only approximately 17% of companies from six continents meet their lead generation goals, despite many of the companies’ participation in lead generation programs. While it is important for any individual company to analyze why their lead generation efforts aren’t gaining momentum, it is equally important to look at… View ArticleJanuary 19, 2015
Important Things for Performance Marketing in 2015
Performance marketing and affiliate marketing has been a rapidly growing in the past several years, making the use of search engine marketing more important than ever. Content and social media are great mediums that must be used in the coming year, and it is more important than ever to have a mobile optimized and efficient… View ArticleApril 15, 2015
Is Affiliate Marketing Worth It?
In a single word, yes. This type of campaign may not be for every marketer. This type of strategy can take some time to build up a proper clientele, but has proven to provide a significant increase in traffic and sales. So, go into any new partnership well educated about your particular niche market. We… View ArticleFebruary 6, 2015
Keeping Algorithm Changes in Mind When Advertising
In the fall of last year, Google rolled out several algorithmic updates including Panda 4.1 (September 23rd), Penguin 3.0 (October 17th), and Pirate 2.0 (October 21st). As many know, these changes can drastically affect search engine rankings and website traffic. If you are following Google’s guidelines, it is likely probable that your traffic can increase…. View ArticleJanuary 26, 2015
Lead Generation To-Dos in the New Year
Performance marketing has taken over the marketing world. It is rare that you would find a business that does not utilize some form of performance marketing. Lead generation is one of these useful performance marketing tactics. Lead generation is the formation of consumer interest about the products and services of a particular business. Lead generation… View Article
April 10, 2014
Master The Message – Positioning Can Make Or Break A Campaign
One underutilized idea in the world of performance marketing is positioning. Positioning is not just the product or service you market, but it is the way in which you present your product or service to your customers. Some good examples of positioning include a national soda brand which uses bikini clad models to sell their… View ArticleJanuary 2, 2015
Meet the HTM team at Affiliate Summit West
The pay per call team from HyperTarget Marketing will be attending Affiliate Summit West in Las Vegas, January 18-20. If you are planning to attend, get in touch today to schedule a meeting!March 17, 2015
Optimize for Maximum Gold Online This March
We are all guilty of spreading our efforts too thin at times. It’s St. Patty’s Day and everyone will be busy gearing up for parties, making corned beef and cabbage, while still carrying out their daily routines. Unfortunately, there are no leprechauns to make life any easier. In the marketing world, it’s easy to try… View ArticleApril 1, 2014