We are all guilty of spreading our efforts too thin at times. It’s St. Patty’s Day and everyone will be busy gearing up for parties, making corned beef and cabbage, while still carrying out their daily routines. Unfortunately, there are no leprechauns to make life any easier. In the marketing world, it’s easy to try everything at once to get your business off to a running start (or perhaps you need a fresh face to your ads). However, this can prove to be very exhausting, discouraging, and ultimately ineffective. You may be lacking some very key ideas in order to save yourself some heartache and effectively advertise at the same time.
Where to Market Online?
It would be easy to say your marketing campaign should stretch from one corner of the web to the next. However, this wouldn’t necessarily be effective marketing. It is true that social media is the next big key to marketing success, but putting a business’s ads on irrelevant sites does not mean more business. A company is much more likely to receive new and continued business if you are sharing your web presence on related sites.
How to Market Online?
No one said it was going to be easy. A business that does their research will be a profitable one. If you can research and find all types of sites that fit within your area of expertise you will have an entire network to build upon. Once you have found relevant sites, communities, blogs, and all types of social media, market to them all. Build a campaign that encompasses and includes as many mediums as possible.
Plan out exactly what you want to accomplish by reaching out to your audience. Effective marketing campaigns are simple and concise. Include an easy to understand call-to-action that intrigues customers and makes them want to share, comment, and like. Make sure that it is easily accessible for them to do so. No one wants to fill out a giant form in order to participate. Catch people’s attention by thinking outside of the box and doing something you maybe wouldn’t normally do.
Social Media Planning Apps
Once you have created a “network” the best possible thing to do is stay organized. Daily interaction is what keeps marketing tools fresh in the consumer’s minds. Use every possible tool at your disposal to your advantage. Schedule time each day to reach out to the community on each one of your social media apps and/or make sure to write a comment on a relevant blog. Any kind of daily community involvement is always beneficial to your business. There are many different project managing apps available to keep it all straight.