Blog

February 6, 2014

Improve Sales by Winning Your Customers’ Loyalty

The concept behind loyalty programs is simple: Offer customers special benefits, rewards, and discounts for their continued patronage, and customers will reward your business with their loyalty. It is a fact that operating a loyalty program is a good idea for many different kinds of businesses. It is also a fact that many businesses get it wrong…. View Article

July 18, 2018

Inbound Calls Vs Outbound Calls- What’s the Difference?

It doesn’t matter in what industry you work, a phone call is just that. This might come as a surprise to you but, that’s not how it works. Yes, at the end of the day you’re reaching someone. But, making and receiving the call isn’t the same thing. You must’ve heard the terms inbound and… View Article

August 4, 2017

Inbound Digital Marketing: Trends to Consider

When it comes to increasing traffic on your website, your inbound digital marketing campaign matters. According to The Annuitas Group, nurtured leads make 47% larger purchases than non-nurtured leads. Your inbound marketing efforts should be geared toward drawing visitors to your website. But you should also be focused on getting them repeat visitors. You can… View Article

February 18, 2021

Inbound Marketing: Tips & Tactics for 2021

Are you looking to improve your inbound marketing strategy but aren’t quite sure how to do it?  Inbound marketing is a great way to grow your traffic without having to spend money on paid ads. If you tackle inbound marketing the right way, you’ll be able to create evergreen content that attracts more customers over… View Article

July 17, 2017

Inbound Phone Calls: What’s Your ROI?

With all the emphasis on digital marketing these days it can be easy to forego one of the most proven ways to boost your marketing. Inbound phone calls are having a resurrection in terms of marketing trends for one simple reason: They work. But unlike the Pay Per Click (PPC) and analytics resources at your… View Article

July 22, 2013

Infographic: Social Media Shortcuts

Time is a precious commodity that we are all trying to savor. When it comes to one of the biggest time-sinks online, social media, anything we can do to be more productivity is a welcome boon. With this in mind, the next time you’re on your favorite social media platform, try some of these social… View Article

April 15, 2015

Is Affiliate Marketing Worth It?

In a single word, yes. This type of campaign may not be for every marketer. This type of strategy can take some time to build up a proper clientele, but has proven to provide a significant increase in traffic and sales. So, go into any new partnership well educated about your particular niche market. We… View Article

February 6, 2015

Keeping Algorithm Changes in Mind When Advertising

In the fall of last year, Google rolled out several algorithmic updates including Panda 4.1 (September 23rd), Penguin 3.0 (October 17th), and Pirate 2.0 (October 21st). As many know, these changes can drastically affect search engine rankings and website traffic. If you are following Google’s guidelines, it is likely probable that your traffic can increase…. View Article

June 21, 2021

Lead Generation Marketing: How Pay-Per-Call Marketing Benefits You

In order to maximize your organization’s revenue, you’ll need to invest in a solid lead generation marketing strategy. Not everybody knows which avenue they should take, though. Pay-per-call marketing is a reliable method your organization can use to acquire interested customers. For those who are unsure of how to get started, we’ve put together a… View Article

January 26, 2015

Lead Generation To-Dos in the New Year

Performance marketing has taken over the marketing world. It is rare that you would find a business that does not utilize some form of performance marketing. Lead generation is one of these useful performance marketing tactics. Lead generation is the formation of consumer interest about the products and services of a particular business. Lead generation… View Article