4
Aug

2017

Inbound Digital Marketing: Trends to Consider

HTM Blog
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Inbound digital marketingWhen it comes to increasing traffic on your website, your inbound digital marketing campaign matters.

According to The Annuitas Group, nurtured leads make 47% larger purchases than non-nurtured leads.

Your inbound marketing efforts should be geared toward drawing visitors to your website. But you should also be focused on getting them repeat visitors.

You can do this by designing a website that is easy to navigate. It should also offer relevant information and useful products or services.

Read on to learn the inbound digital marketing trends you need to use today!

Write Relevant Blogs

One of the best ways for you to bring people to your website is by creating well-written blog content.

According to TechClient.com, websites with blog content tend to have 434% more indexed pages than websites that don’t.

Indexed pages are those on your website that are found by search engine servers. These servers use skimmers to look for keyword and trending topics in an industry.

This helps a website’s search engine optimization (SEO) — where it ranks in search results.

But it’s not enough to just write a blog. You need to be sure your content is easy to read and provides value to your reader in the form of relevance content.

Offer a Blog Subscription on Your Home Page

A good way to gather information is by having a pop-up offer that greets people on your home page.

Not only is it quick and easy — simply asking for someone’s email — it also helps you build a list of contacts to send messages about your blog content.

You can also choose to have your pop-up messages offer someone a limited time deal for your product or service in exchange for their email address. Also, consider requesting a user’s home state or country. This can help you ensure you are sending them content that is more relevant to their lifestyle.

Want to make your blog subscription offer more appealing?

You can keep your message short but also include information about how often they will be receiving it.

Create Interactive Video Content

Another effective piece of an inbound digital marketing campaign is to include interactive videos for your visitors.

One of the best ways to do this is by hosting webinars on your website that discusses some of the hottest topics in your industry. But be sure that your webinars provide value and are interesting for your viewers.

Over time, you can build up a loyal following of people who are eager to tune in.

Not sold on video content?

According to a Cisco study, 80% of the world’s internet traffic will be video by 2019!

Besides, video helps bring your written content to life in a way that will stand out to your readers.

Mobile-Optimization Matters

When it comes to creating a successful inbound digital marketing campaign, you need to ensure your website is designed with mobile-optimization in mind.

In November 2016, websites were viewed on mobile browsers more than on desktops worldwide for the first time in history. And it’s a trend that isn’t slowing down.

Emailmonday.com conducted a study that found 79% of those polled used their cell phones to read email. When you consider that 77% of Americans now own a smart phone, it should be easy to see why making your website optimized for mobile use matters.

Do you need another reason to optimize your site for mobile users?

Google has reported that people are five times more likely to leave a website that is not friendly to a mobile user.

Use Email Marketing

This increase in smartphone popularity and mobile web browsing also means your email marketing efforts should be a focus of your inbound digital marketing campaign.

Email is a great way for you to reach customers and potential customers in a unique way. But like everything else in marketing, you need to be sure your message is creative and captures a reader’s attention.

Do you have a unique webinar or article that’s coming out soon?

Tell your readers about it in your next email message. Include a working link that takes them directly to where they can sign up for a reminder or watch it live.

Remember, you want your email message to make it as easy as possible for the recipient to access the content that you are directing them to on your website.

You can also consider writing a newsletter and offering incentives that are only available through email. These can be things like coupon codes or special deals that are only available to members of your mailing list.

Maximize Social Media Presence

Social media isn’t just for keeping up with old college friends and former co-workers. It’s a great way for businesses to advertise online free of charge.

But it’s not just a matter of creating a Facebook, Twitter or LinkedIn page with your business contact information.

You need to be sure that the information you have on these websites is accurate and is drives interest in your products or services. One way to do this is to provide links to unique website content through these social media platforms.

Before you begin your social media marketing campaign, be sure you have the staff trained in how to use this to your company’s advantage. You can try offering weekly deals for people who like your Facebook business page or follow you on Twitter.

These are also great places to receive valuable feedback. But be sure that when you do, your company is reacting to what your customers are saying.

The last thing you want is for your customers to feel like their opinions don’t matter to you.

Leverage Your Inbound Digital Marketing Campaign

Your website is a great way for you to make a positive first impression on a potential customer.

But to make the most of your online presence online, you should use an aggressive inbound marketing campaign. This will help build your brand and increase traffic.

Try these digital marketing trends with your websites and check out our other articles about how to make your business stand out.

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