January 21, 2014
Blog
May 28, 2015
Generational Bias May Not Be Founded
“Know your audience” is the marketing industry’s equivalent to Socrates’ directive “gnothi seauton” (though perhaps marketing could use a little more self-awareness from time to time). Know your audience. It sounds like a simple imperative, especially when big data allows us to see trends that in the past would have seemed unfathomable or strictly hypothetical…. View Article
April 22, 2014
Google Penguin Changed Virtually Everything – But This Key Concept Still Reigns
One of the best and most cost effective ways for online performance marketers to get their message across to potential clients is to ensure that they are easily searchable on Google. But while this goal is easy to execute in principle, it can be nothing short of a Herculean task in practice. Due to continuous,… View ArticleJune 11, 2015
HyperTarget Attends Affiliate Summit East
HyperTarget Marketing Participates in Affiliate Summit East: “Meet Market” Director Eric Evans and the HyperTarget Marketing Team Discuss Pay-Per Call Marketing Sunday, August 2, 2015 New York, NY The New York Marriott Marquis 12:00pm-6:00pm in the Westside Ballroom Salon 1-4 & Foyer FOR IMMEDIATE RELEASE: HyperTarget Marketing 213.973.9905 info@hypertargetmarketing.com New York, New York – HyperTarget… View ArticleJanuary 19, 2015
Important Things for Performance Marketing in 2015
Performance marketing and affiliate marketing has been a rapidly growing in the past several years, making the use of search engine marketing more important than ever. Content and social media are great mediums that must be used in the coming year, and it is more important than ever to have a mobile optimized and efficient… View ArticleApril 15, 2015
Is Affiliate Marketing Worth It?
In a single word, yes. This type of campaign may not be for every marketer. This type of strategy can take some time to build up a proper clientele, but has proven to provide a significant increase in traffic and sales. So, go into any new partnership well educated about your particular niche market. We… View ArticleJanuary 26, 2015
Lead Generation To-Dos in the New Year
Performance marketing has taken over the marketing world. It is rare that you would find a business that does not utilize some form of performance marketing. Lead generation is one of these useful performance marketing tactics. Lead generation is the formation of consumer interest about the products and services of a particular business. Lead generation… View ArticleApril 23, 2015
Mobilegeddon’s Importance for Marketing Campaigns
On April 21st Google launched an algorithm change that affects all sites that are not mobile friendly, which has been deemed by many as “Mobilegeddon”. Please remember being mobile doesn’t just mean phones, but all types of tablets are included in this change as well. Since affiliate marketing and online marketing in general is essential… View ArticleMarch 17, 2015