Author: hyper_user

  • What You Need To Know About Lead Generation For Small Businesses

    What You Need To Know About Lead Generation For Small Businesses

    lead generation for small businessesRoughly 80% of businesses fail in their first year of operation. The juggle of operating a new business while growing a client base becomes too challenging for the majority of business owners.

    While established businesses have time to weather the ups and downs of trends, new business owners need to see results fast if they expect to survive.

    The key is as simple as lead generation for small businesses. Lead generation is the engine that brings customers to your door.

    But without a solid strategy and a seamless implementation, your business could be sunk before it even gets a chance.

    Here’s the way to build those solid leads starting today:

    1. Marketing Drives Operations

    In traditional business structures operations always came first. A company would develop a product or service and a marketing team would step in.

    Those days are gone in the digital economy. In today’s marketplace marketing takes the lead.

    Because of the easy availability of data in real-time, marketing professionals can inform changes to goods and service.

    They drive operations to create a more customer-focused experience. For small business owners, it means shifting gears in your strategy.

    Rather than think like a business owner with a product to sell it’s time to think like a customer. What problem do they have that you are about to solve?

    2. Start With Your Brand

    This point cannot be emphasized enough: Protect your brand at all costs.

    There are numerous ways to build a brand and brand recognition. But your brand can tank in a moment if you don’t have a great online presence and work to make your market strategy simple.

    Your lead generation strategy will represent your brand out in the world. If you provide a value proposition that isn’t true to your brand you’ll fail before you begin.

    Remember, marketing takes the lead now. Make sure you protect the brand and present your value, not confusion.

    3. Retention As A Goal

    You don’t just want clients. You want long-term repeat clients who provide the foundation for your business growth.

    Embedded in your lead generation campaign should be an eye toward client retention. As part of your brand strategy, your company should be working to build a long-term relationship, not a one-time sale.

    It is 5 to 25 times more expensive to acquire a new customer than to retain an existing one. How does that factor into small businesses who barely have a pipeline at all?

    It is too late to think about retention after you’ve acquired a customer. It should be your priority as you start the process.

    4. Qualified Leads

    Back in the old days of digital marketing, many professionals used to judge the quality of a website by the number of visitors it had.

    But business owners quickly found this could be a lot like opening a store that people visited a lot. But they never bought anything.

    The same is true with lead generation. You don’t want visitors or leads that are no good to you.

    You need to focus on qualified leads. This means crafting your lead strategy toward ROI (return on investment).

    5. Proactive Lead Generation

    A sales pipeline is like a lake. It needs an inlet and an outlet.

    Or it dies.

    For many business owners they get so focused on the closing (good) they forget about the pipeline (bad). Unless you have an active an thriving pipeline of qualified leads your business is in danger of dying.

    As a result, proactive lead generation needs to be a standard part of your business operations. You and your employees have to focus on client satisfaction, closing deals, lead generation, and brand management.

    If there are too many balls to juggle there it is important to get support.

    6. Doubling Down

    We already mentioned ROI above. The great news about marketing with today’s technology tools is that is directly trackable.

    You should be able to calculate every dollar spent and how it led to a sale. This level of data will help you grow your business in ways traditional marketing could not.

    The bad news is that many business owners misuse this information. They think, “campaign A is running great, why not try something else?”

    Why?

    You have proof that your lead generation strategy is delivering results. A wise business owner should invest more heavily in processes that are delivering results.

    7. A Clear Process

    Lead generation is not an art. It is a science.

    Your internal lead generation strategy should be as clear as your billing or account receivable process. Unless you have milestones and clear actions your lead generation is doomed to fail.

    Milestones also provide you with internal measuring sticks to judge your progress.

    8. Active Buyers

    What is the difference between an active and a passive lead? A passive lead might tune out while they stumble upon your ad someplace.

    An active lead comes to you. They have been prepared through a lead generation process and are already in the sales funnel.

    Active buyers are the leads business owners dream of. They are the investors who really want to buy a house or the moviegoers who can’t wait to stand in line for a film.

    Active buyers are already participating in the process. An object in motion tends to stay in motion.

    The same is true for a potential client. Keep them moving! Your next step is to nudge them along the sales cycle to buy.

    Trust the Best Lead Generation for Small Business

    Small business owners often have to wear many hats. In operating their business there is a challenge between keeping existing customers happy and finding new ones.

    And marketing investments can be tricky. As soon as one strategy works the entire rulebook seems to change.

    That’s where Hypertarget Marketing comes in. We are a performance marketing agency focusing on much more than call tracking.

    For business owners who struggle to find qualified leads, our platform delivers results. We help increase ROI in desired channels, provide qualified leads, and maximize conversions and sales.

    Don’t waste another penny on marketing guesswork. Come and find out more about Hypertarget Marketing’s success stories.

  • How to Use Pay Per Call Advertising to Your Advantage

    How to Use Pay Per Call Advertising to Your Advantage

    pay per call

    Over 3 billion people have access to the internet today. Each of them represents a potential sales opportunity for your business.

    To that end, all kinds of digital marketing efforts have exploded online. Social media, content marketing, pay per click and more.

    One of the most effective ways to acquire quality leads and drive revenue often gets overlooked though. We’re talking about Pay Per Call advertising.

    With pay per call advertising, rather than paying whenever a user clicks on an add as you would with pay per click, you instead only pay when a user engages your business with a sales call. This form of marketing in game-changing for a variety of reasons and can bring a tremendous return on investment to your marketing budget.

    The purpose of this post is to educate businesses on the advantages pay per call advertising can bring to their bottom line.

    1) Pay Per Call Is Built for Mobile Phones

    Pay per call advertising is most effective when a potential customer can see the add on their phone, click on it, and be transferred to a sales call immediately. Given that 9 out of 10 Americans own a mobile phone, building your marketing efforts around that technology is a smart investment.

    Also, 75% of Americans use their mobile phone to access the internet. That percentage is even higher in other countries like Spain, The United Kingdom, The Netherlands and more.

    What that says is that not only do people own mobile phones, but they’re using them to engage online.

    Finally, when you build advertisements for a specific medium, engagement is higher. For example, if you created marketing materials for Facebook and recycled them on Pinterest, you’d find the traction you got on Pinterest wouldn’t be impressive.

    That’s because users expect you to tailor content to take advantage of each platform’s unique features.

    Pay per call is built for mobile phones given that they rely on users making phone calls to be successful. This level of integration increases the likelihood people who see your add will engage with them.

    2) You Get to Funnel Leads to Your Sales Team

    Quality marketing copy is good at generating conversions and driving sales. Still, no amount of creative writing can replace the instinct of a skilled salesperson.

    When selling someone over the phone, you have the ability to tailor your message to their unique needs. You can describe to them how your product or service relates to their personal pain points. Because of that, sales conversions for people on calls are between 30% and 50% as opposed to 1% or 2% you’d see by having your sales efforts purely online.

    Another advantage to funneling sales to your call center’s team is that you enable them to spend less time chasing down leads as more leads will be reaching out to them.

    3) Every Call You Receive Is a Quality Lead

    People have short attention spans online. They may be vaguely interested in a topic and click on an add just to skim over the landing page before quickly moving onto the next thing.

    Unlike how people stumble around the internet though, people do not stumble onto phone calls.

    For somebody to see an add and opt-in to having a call with a representative to get more information, you can be sure that they’re very interested in the product or service. This reduces the chances of your team spending time on calls that won’t result in sales.

    4) Pay Per Call Safeguards You from Click Fraud

    When you’re paying per click, anybody who interacts with your ad will cost you whether they’re interested in buying or not. While search engines have gotten more sophisticated in their methods of detecting fraudulent click activity, no system is perfect.

    Therefore, people clicking on ads repeatedly in order to generate inflated advertising tabs against businesses are a real concern.

    This invalid click activity can be performed by competition or by someone messing around. Either way, it can be costly.

    When paying per call, there’s no way to defraud the system. Customers need to make a phone call and stay on the line for a certain period of time before you pay for the lead. Given the amount of effort involved and the personal nature of phone calls, people looking to commit fraud are not attracted to this type of marketing.

    5) You Get Excellent Insight

    Many people think about getting phone calls for sales purposes and worry that the analytics pay per click marketing uses won’t be available.

    That’s not the case.

    Paying per call is able to provide you with key analytics in regards to your customers and the way your calls went. Insight commonly tracked includes:

    • Geographic information
    • Customer profiles
    • Call times
    • Call duration
    • Conversion outcomes

    The bottom line, when paying per call, expect to target the right kinds of customers the same way you would with any digital marketing campaign. Also, expect to get post-call analytics to refine your pitch.

    To Wrap It Up

    Users are more engaged than ever with their mobile phones. A wide variety of digital marketing tactics have cropped up to capitalize on that.

    Among them and perhaps the most effective method to engage customers and drive sales is pay per call.

    With paying per call you can be sure that every lead you get is 100% legit and 100% interested in your product or service. This leads to higher conversions and more productive use of your sales team’s time.

    If you’re looking for a way to start using call advertising in your marketing strategy, look no further than Hyper Target Marketing. Hyper Target Marketing has been working with businesses for years to create robust and effective call marketing campaigns.

    If you’d like to start maximizing your marketing efforts today, read more about our call lead services or contact us today at 213-973-9905.

  • Do Outbound and Inbound Lead Generation Have Anything in Common?

    Do Outbound and Inbound Lead Generation Have Anything in Common?

    Leads are the life source of every business. But getting them can be a real challenge, especially if you’re using the wrong marketing methods.

    Now, there are two forms of marketing brands use to boost their business – outbound and inbound lead generation. A lot of companies juggle between the two and some marketers will even say one is better than the other.

    In most cases, outbound marketing gets a bad rap, but don’t give up on it just yet. In this article, we’re going to go over what inbound and outbound marketing have in common and how (or if) you should use the two.

    Let’s take a closer look.

    What is Outbound Lead Generation?

    First, let’s review what outbound marketing is all about. Outbound marketing is oftentimes referred to as disruptive marketing. This is because you’re contacting prospects directly, which may disrupt whatever they’re doing at the time.

    For instance, giving a prospect a call, text, or email while they’re washing dishes or watching TV. Back in the day, knocking on someone’s door was a popular method for outbound salespeople. But because of the intrusion it imposes on consumers, it received a bad reputation.

    This is especially true for the businesses that abused this method and made consumers hate it.

    So a lot of the focus went to inbound lead generation.

    What is Inbound Lead Generation?

    You can look at inbound marketing as the exact opposite of outbound. In this case, prospects are coming to you, rather than you going to them. This sounds like a gold mine but isn’t always easy to pull off.

    One way to get inbound leads reaching out to your brand is to use incentives or information trails that they can follow to your business. This allows consumers to choose whether they want to interact with your brand and when.

    Now, there are various ways you can get inbound leads. Two of the most powerful tools you can leverage today are search engines and social media platforms.

    The issue is your content trail ages quickly on these channels so it requires consistency in your posts. But that’s the beauty of using content marketing, which is a form of inbound marketing.

    Next, let’s take a look at the similarities and differences between inbound and outbound lead generation.

    What’s the Difference Between the Two?

    Here’s a quick look at what you’ll get with outbound lead generation:

    • You choose when interactions occur
    • You choose the medium where the interactions occur
    • The campaign duration is finite
    • The campaign has short-term, but higher costs
    • Main mediums used included phone, web, direct mail, and email
    • Skills needed include planning, graphic design, internet, and copywriting

    Next, let’s review how inbound lead generation is:

    • Prospects choose when they interact with you
    • Prospects choose the medium used for the interaction
    • The campaign duration is indefinite
    • The campaign cost is long-term but lower
    • The main mediums used include social media, web, search engines, and email
    • Skills needed are same as outbound marketing and SEO, social media, and internet marketing

    Now that you understand the differences, let’s see what the two have in common.

    How Are Inbound and Outbound Marketing the Same?

    Inbound and outbound lead generation have key areas in common. For example, the objectives are the same – to get more traffic/calls to increase conversions.

    Both require an understanding of the core audience so the campaign is successful. Also, the two fair better when you use incentives to motivate consumers to act.

    Last, lead nurturing is essential on both fronts, which can help convert more prospects into customers.

    Which Should You Choose for Your Business?

    If there’s one thing you’ll learn about business marketing it’s that there’s no black or white. In many cases, there’s black, white, gray, blue, and a host of other variations.

    There’s no definitive method a business can use to get great results because there are so many factors at play. For instance, the audience demographic and location, the product/service you’re selling, and the mediums you can reach your audience on.

    This is why it’s recommended that you use all available options to test and see what works best for your audience and brand. You may find that a nice combination of inbound and outbound works well for converting your prospects.

    Also, keep in mind that inbound marketing yields long-term results.

    How You Can Use Both in Your Lead Generation Strategy

    Now, there are many ways you can combine inbound and outbound lead generation in your strategy. For instance, you can have a blog and social media accounts to promote your blog content on.

    And while that’s generating traffic to your blog, each post has a call to action to convert visitors into a subscriber or buyer.

    At the same time, you can use outbound marketing, such as email marketing. All the subscribers you convert from your blog are sent an email directly.

    You can promote your content, share tips, and offer discounts on your products or services. But this is just one type of strategy you can use by mixing both forms of lead generation.

    There are many different ways you can remix and add to it so definitely play around with your options!

    Getting Lead Generation for Your Business

    What’s great about the internet is that it makes it easy for brands to market their products and services. However, you need a solid strategy to make it work.

    Unless you have experience or the time to learn all there is to know about marketing and inbound lead generation, you should hire a pro.

    The experts at Hyper Target Marketing offer a range of services that can help boost the traffic and conversions for your business. This includes PPC campaigns, SEO, social media, pay per call services.

    If you’d like to learn more about how we can help grow your brand, then contact us today

  • How to Get Pay Per Call Leads

    How to Get Pay Per Call Leads

    pay per call leads

    Pay per call leads is the newest way of acquiring highly qualified, ready to buy customers. It’s gaining ground in the digital marketing world and has the option of providing offline marketing.

    If you’ve tried pay per click or other digital advertising and had no success, pay per call is a great option to look into.

    Let’s discuss everything you need to know about pay per call and how it will help your business make more money and develop better relationships.

    What is Pay Per Call?

    Pay per call is marketing that’s based on performance. It’s like pay per click marketing in the sense that it tracks calls, just like conversions and clicks are tracked. Advertisers pay to get a certain amount of qualified pay per call leads.

    These ads are linked with a special phone number. The phone number and ad can then be tracked for performance based on click to call and the quality of those clicks.

    The goal of a pay per call campaign is to drive potential clients to call your business and request an inquiry about your product or service. It often delivers hot or high-quality leads because it requires an individual to pick up the phone. Pay per call marketing has some of the highest conversion rates in digital marketing.

    Highly Qualified Pay Per Call Leads

    When it comes to the cost associated with pay per call marketing, you only pay for the people that click and call your business. You’re paying only for the people that are truly interested in what your business does. With pay per click, the engagement between the lead and the company are low, so it provokes more people to click.

    There are stipulations around the call that’s made and what qualifies as a call as a hot lead. The amount of time the lead is on the phone is an important factor. If they start dialing and hang up the phone, it is not counted. Setting a minimum time length helps to prevent high cost.

    Call Tracking

    How does call tracking work? You set up a unique phone call number that allows it to be linked and tracked back to your ad. This shows you the performance of your ad. You can see how many people are clicking on it and which of those people turn into high-quality leads.

    Each ad is associated with a new unique number so you can know which ad your calls are coming from. If you have any pay per call leads that come in via your website, you’ll be able to track how they found your ad. You’ll have insight into what keywords they used to search for you and which page your ad displayed on.

    The tracking analytics are amazing and offer valuable insight into the types of clientele you should target. You can also track on offline marketing campaigns from a specific and unique call number. With an online call tracking platform, you’d be able to listen to incoming phone calls and record them.

    These tracking platforms also allow you to see the phone number that is calling in, the name, and the city of the caller.

    What’s the Difference between Pay Per Call and Pay Per Click?

    There are obvious and not-so-obvious differences between pay per call and pay per click advertising. Pay per call doesn’t show a website link for viewers to click on. It just shows a phone number for them to call.

    Businesses that are looking to target specific regions in the United States will find pay per call really useful. You can target locations that you’re hoping to expand the business into. This way the potential client can call you prior to stepping into a store for a product or service sale.

    Pay per call leads are more likely to come in because pay per call has less competition. Marketing companies are constantly discussing the benefits of pay per click, so much of the market is saturated with pay per click ads. Pay per call is lower competition which means lower cost and more return.

    Pay per call also works also multiple channels and devices, including digital and offline. You could acquire pay per call leads from radio ads, tv commercials, or roadside billboards.

    Pay per call ads are as easy to optimize and rearrange as pay per click ads. You have the ability to revise the position of the phone number on your ad, change the copy, and add imagery to acquire pay per call leads.

    Is Pay Per Call Better Than Pay Per Click

    Pay per call marketing versus pay per click marketing vary in their benefits. Pay per call is a growing trend in the marketing world as it provides a way to better analyze trends and has superior conversion.

    Pay per call providers are able to capture data about any given call, making it more reliable and robust than pay per click data. The reports on pay per call leads show more information about the caller then a pay per click report does.

    It provides a great return on investment by delivering results in a timely manner. The case studies that have been researched and written on the success of pay per call have blown pay per click out of the water. Pay per call trumps pay per click across the board.

    Pay per click drives traffic to your website or a landing page but doesn’t necessarily connect the potential lead with an account manager. With pay per call leads, they are immediately connected with someone that provide them valuable information about products and services.

    Ready to Make A Change?

    If you’re not seeing the results you want from a standard pay per click ad campaign, it’s time to check out pay per call.

    It’s almost a guaranteed that you’ll receive high-quality pay per call leads that want in on your products and services. You’ll be able to answer their questions in an instant and capture information about your target audience.

    If you want to get started today, reach out to us for help.

  • Your Guide to Getting Started as a Pay Per Call Affiliate

    Your Guide to Getting Started as a Pay Per Call Affiliate

    Are you great at online marketing? Know the best ways to generate new leads?

    You’ll be the perfect candidate to make money as a pay per call affiliate!

    This is an easy way to boost your income while using the skills you already have. Becoming an affiliate can open up a whole new revenue stream to help you achieve your personal and financial goals.

    Ready to learn how to become a pay per call affiliate and make more money? In this handy guide, we’ll walk you through how to get started. Read on to learn more!

    What is Pay Per Call?

    Pay per call is a type of affiliate marketing.

    Affiliate marketing is marketing where you get paid based on performance. You’ll partner with a business (or businesses) who will pay you for every new visitor to their site, call to their center, or other engagement that they get from you.

    Basically, you use your skills to send potential customers their way, and in return, they pay you.

    You might get a commission based on sales made because of you, or just a fee for every customer that visits or calls the business thanks to your efforts.

    Pay per call is a great form of affiliate marketing that many people are using to increase their income.

    How Pay Per Call Works

    As a pay per call affiliate, you’ll get paid a commission for every call a business gets because of you. The commission might be based on how many calls come through you. However, sometimes they also depend on things like how long the customer spends on the phone with the company, or where they’re located.

    How to Become a Pay Per Call Affiliate

    With this step-by-step guide, you’ll be well on your way to a lucrative career as an affiliate.

    1. Choose a Niche

    You’ll want to focus on a niche or specialty industry where you can be most successful as a pay per call affiliate.

    If you’re already doing some forms of affiliate marketing, you can stick to that niche and just add pay per call to your strategies.

    You’ll be spending a lot of time and energy focused on your niche, so make sure it’s something you care about and won’t get bored of. It’s also helpful if it’s an industry you’re already knowledgeable about, so you won’t have to spend much time doing research.

    2. Choose the Best Affiliate Program

    Not all affiliate programs and networks are created equal. As an affiliate, you’ll want to make sure you’re working with a program that will set you up for success.

    Research these networks before you join – the more you can learn about them, the better decisions you’ll be able to make. You’ll want a program with a good-sized network, so you have lots of opportunities to make money.

    3. Get Approved

    Next, you’ll need to get approved by the network before you can get started.

    Make sure to read their approval guidelines thoroughly and follow them exactly. If you’re not approved, you won’t be making any money on commission, even if you drive calls their way.

    Affiliate networks need to vet their affiliates before they start working with them, so this is an important step.

    4. Follow Guidelines

    Before your first campaign, have all the guidelines you’ll need to follow written down in front of you so you don’t miss anything.

    Make sure you have the right offer and know exactly what to say. All the information you provide needs to be up to date and in line with the requirements of the network.

    You need to keep a stellar reputation to keep working as a pay per call affiliate. If you follow every guideline that’s laid out for you, this won’t be a problem.

    5. Start Small

    Don’t make pay per call your main source of income right away. Although there is the potential to make a lot of money over time, you’ll have your best success if you start out small and scale up from there.

    If you’re new to affiliate marketing in general, it’s doubly important to start small. There’s a lot to learn, and you’re sure to run into some unexpected roadblocks along the way.

    If you start with just a campaign or two, you can give those your best effort while learning what you need. You need to be pulling in quality traffic, not just any traffic.

    Once you’ve had success with your small campaign, you can start to scale up and think bigger. Don’t scale up too fast, or you could find yourself overwhelmed and unable to keep up, which will hurt your reputation.

    6. Look at the Big Picture

    Long-term success is your real goal here. You need to make sure that everything you do is setting you up for that kind of success.

    When it comes to being a pay per call affiliate, you can’t just “set it and forget it.” You need to stay active and refine your methods when needed.

    There are always newer, better ways to improve the quality of your calls and the traffic you drive. Each time you take on a new campaign, you should also be learning new skills.

    7. Be Patient

    You won’t be pulling in the big bucks right away. A slow and steady approach wins the race here, so be sure to be patient with yourself and focused on the future.

    If you try to move too fast, you won’t cover all your bases for optimal success. If things are moving too slow for your liking, see that as a learning opportunity. Test your methods to see what works and what doesn’t. Make gradual changes and measure their success.

    Ready to Become a Pay Per Call Affiliate?

    If you follow these steps, you’ll quickly become a successful pay per call affiliate. This can supplement your current income streams, and even someday become a main source of income for you.

    Are you ready to get in on this promising industry? Contact us today to learn about how we can help you get started!

  • 10 Questions to Ask Pay Per Call Marketing Companies (Before Signing On the Dotted Line)

    10 Questions to Ask Pay Per Call Marketing Companies (Before Signing On the Dotted Line)

    Sometimes web traffic just isn’t enough. Pay per call marketing companies (PPCall) help you boost interest beyond search results. Be selective when selecting a partner or your investment could hurt your business.

    Search engines like Google are generating organic traffic for websites. Interested searchers will find the websites most pertinent to their interests. If your website is one of them, their search criteria could put you at the top.

    Pay per call delivers different web-driven results. You only pay based on calls made by viewers of your ad.

    Most companies will optimize their website and drive traffic from ads. But this can be costly, and there is only so much you can do. Pay per call marketing companies provide an inbound boost that drives business results.

    Why Choose Pay Per Call Marketing Companies?

    Every company needs an SEO strategy in its marketing plan. This is a basic first step in your digital marketing initiatives. But your early SEO strategy isn’t enough to distinguish you from competitors.

    You need content for your website as well. But investing in quality writing and video is costly. It takes time for that content to pay off for SEO purposes as well.

    Small businesses tend to avoid expensive advertising. It’s costly and they’re already working with limited budgets. But PPCall can scale with real business results.

    Pay per call marketing allows you to pay only for the calls you get from the advertisement. Those calls can turn into real business results. In that way, you pay only when you’ve increased your chances of success.

    As a channel, the logic makes sense. But you can make serious errors with your strategy. You could attract the wrong callers and pay for them anyway.

    Pay per call marketing companies help you develop a campaign that yields the right results. These companies help you create content that targets specific audiences. They maximize the value of your visibility and your investment in every call.

    10 Questions You Should Ask Your Pay Per Call Partner

    You will need to make an initial investment in your partner. But all pay per call marketing companies are not equal. You want to be confident in the foundation you set for your advertising future.

    Ask the following 10 questions when you interview potential partners. You will be paying for all types of calls your campaign delivers. Be sure each call is worth every penny.

    1. How Much Experience Do You Have with the Pay Per Call Model?

    Pay per call advertising is more than generic advertising. Your partner should appreciate the niche segment of all Google searchers that will potentially call and buy.

    Look for companies who adopted PPCall strategies early. The longevity of their business will speak to their success. This is a good place to start.

    2. Do You Specialize in My Vertical?

    Every PPCall campaign is different. Make sure you don’t choose a partner that must learn your industry from scratch. Your PPC marketing partner should have a basic understanding of the foundation of your business.

    But make sure the campaign they help create is right for you. PPC partners who reuse your competitors’ strategies won’t distinguish your brand.

    3. How Do Your Previous Clients Feel About Your Work?

    Like most businesses, client testimonials are the most compelling proof of success. Successful companies will have client testimonials on their website. They will have logos of recognizable brands as well.

    Don’t be discouraged if niche companies are limited in this area. Sometimes positive feedback from niche clients is the most promising.

    4. Are You a Google Partner?

    Earmark companies that are Google Partners. Google Partners have access to greater resources than others. The partner badge adds validity to their company as well.

    Not all pay per call marketing companies are Google Partners. You can find great companies without this label. But keep this in mind as you vet out potential partners early on.

    5. What Are Your Pricing and Fee Structures?

    You will be billed for all unique calls directed to your company. You will also have to pay for their management of your ads.

    You should strike a balance between the two. You may have great management but pay too much per call. Your call prices may be low, but ensure you’re getting the services you need.

    6. What Type of Management Comes with My Investment?

    Read your contract carefully. Many pay per call marketing companies will hit you with unexpected fees.

    You may find unique benefits you like in management options as well. You can balance between great service and affordability.

    7. How Do You Perform Targeting Successfully?

    Targeting is the determinant of the success of your campaign. Be sure you understand your partner’s targeting strategy.

    Companies with poor targeting drive the wrong calls or none at all. This costs you money with no visible business benefit. Be sure your company understands your buyer personas and your goals.

    8. Do you Offer Full and Regular Reporting?

    You must keep a close eye on your campaign progress. Some partners will not provide enough information in their reports for this to be clear. Some don’t provide reports frequently enough.

    You need good reporting to prevent unnecessary surprises. This is also how you determine if your investment is paying off. Thorough, regular reporting is a must in any partner.

    9. What Are Your Guarantees?

    Many companies will guarantee certain results from your campaign. This is an advantage, even at higher cost. If those guarantees match your business goals it will give you peace of mind.

    Make sure these companies promise ‘make goods’ to be sure you hit those benchmarks. These are free services offered to hit those targets if the campaign falls short.

    10. What Are Your Expectations for Long-Term Success?

    Even with short-term agreements, you should look for a long-term partner. You want a partner you can trust for the duration of your business.

    See how potential partners respond to your long-term goals. If they come back with long-term solutions it’s a good sign. You should think about the greater success of your business with every decision.

    Lasting PPCall Success

    Pay per call advertising is its own discipline. HyperTarget Marketing has been a resource for successful small businesses across verticals.

    Start your PPCall campaign the right way. Sign up now for the HyperTarget Marketing Network and we’ll craft a custom plan for you.

  • 7 Amazing Benefits of Pay Per Call Advertising

    7 Amazing Benefits of Pay Per Call Advertising

    pay per call advertisingDo you like the idea of higher conversion rates for less effort? Of course you do, and that’s why you should look into pay per call advertising.

    This marketing method works across all platforms and shines particularly bright in the online affiliate marketing arena. Potential customers search on their smartphone, see your number, and call right away.

    Instead of hopeful catch-all marketing strategies that may drive a lot of traffic but not generate many conversions, wouldn’t you prefer a personal channel where you get contacted by people who are already interested and ready to be converted?

    If you want your brand, business, or call center to flourish, keep reading.

    Why Pay Per Call Advertising?

    One of the greatest things about pay per call marketing is how you won’t rely completely on a web-only arrangement, and so have a better outreach. Especially to older people, but really to everyone.

    You can engage directly in a highly personalized customer interaction and lead relevant, customized conversations.

    With a registry of unique, trackable telephone numbers assigned to each campaign, you have good insight into the whole chain that led the prospect to call the business.

    Since 70% of mobile search users call businesses straight from search results, you can expect great results for your investment.

    Prospects type in a keyword and get right to speaking with an expert who can assist you quickly. In this digital age where fast information is the name of the game, pay per call advertising has immense potential.

    1. Higher Conversion Rates

    The main determining factor of success in affiliate marketing is the percentage of traffic volume that eventually leads to a sale.

    What about all those people who make a phone call straight from the web search? With more than half of calls coming from mobile searches, you’re looking at a fantastic opportunity, and both businesses and customers alike can gain from this method.

    The number of advertisers seizing this opportunity and focusing on mobile marketing has exploded over the last few years, and for good reason.

    Much of this has to do with pay per call advertising. No matter which particular compensation model at hand, pay per call marketing has tremendous conversion power.

    2. More Revenue

    The average cost of mobile search advertising for one click is less than 10% of the price for one call.

    This wouldn’t be the case if it wasn’t for the greatly superior conversion rates of phone calls.

    Due to the costs, it may not be the best approach for small businesses or companies with tight margins. If you’re aiming for sales worth thousands of dollars, however, it’s a viable solution.

    3. A Superior ROI

    The beauty of pay per call marketing is that you don’t have to invest in technological upgrades or hire specialists (who may not even be very good) just for the hope of a potential chance of more revenue.

    You pretty much pay for results, so you’re not taking any big risk.

    This ratio of revenue growth versus worst-case scenario loss gives pay per call advertising a very high return on investment rate.

    The tracking and web analytics behind this lead generation make it easy to focus on personalized paid promotion right where it’s needed.

    With an ROI this good, and risks these low, all the time and money you invest into pay per call will be worth it.

    You’re not throwing nets blindly into the sea, hoping that something happens to get caught. Good leads with high conversion potential is all you want, and all you’ll be paying for.

    4. Easier than Internet Wizardry

    Pay per call marketing is so simple compared to the complex mechanics of online marketing prowess. You don’t need to hire programmers, specialized market strategist, and graphic designers.

    You may not even need a proper website. Imagine how much time and money you can save by cutting down on work related to creating, maintaining, and constantly refining websites to stay on top of the whims of the market.

    No need to invest heaps of money and time into optimizing videos, maps, and widgets. And no need to depend on potentially unreliable web designers and advertisers who don’t deliver strong ROI.

    All you need is a phone.

    You won’t be thrashed around by the stormy sea of ever-changing search engine algorithms, ranking criteria, and definitions.

    Wouldn’t you rather not have to deal with bots, trojans, click fraud, and the overbearing safety measures against this that come with traditional desktop PPC?

    5. More Accurate Tracking

    Traditional affiliate marketing programs lack the tracking and direct personalized interaction that’s available with pay per call advertising. This is one reason why so many potential leads fall through the cracks, as traffic doesn’t always convert.

    Pay per call marketing utilizes enhanced data tracking and measurements to increase conversion rates. Documenting numbers and call durations and how they relate to conversions lets you know what’s efficient and where to focus.

    Confidence that your marketing efforts will actually be rewarded drives company motivation for even more indirect performance boosts of your business.

    6. It’s Universal

    Among the biggest struggles in marketing, and online advertising in particular, is finding the right specific key area to target. This is why advertisers tend to focus on singular, streamlined advertising methods and channels to ensure good success rates.

    Pay per call advertising rarely runs into these kinds of issues. Due to its nature and utilization of unique tracking numbers, it can be used anywhere and any way you like.

    While it’s typically used together with digital strategies, there’s nothing stopping you from more old-fashioned methods. You could, in theory, simply spread flyers with your number around town and still make a profit.

    7. The Simplicity of Telephones

    It can’t get more direct than simply getting calls at appropriate hours and talking to prospective clients. This is exactly what pay per call marketing delivers.

    In addition to this, you have all the benefits of modern telephony. You can easily schedule, record, and forward calls. You’ll have the abilities of call management and geo-targeting at your disposal.

    And you can pause ad listings and take them up again anytime.

    Don’t Miss Out

    Advertisers and business owners are always faced with these hard decisions on where to direct growth efforts. Finding the simplest, most efficient solution quickly is the name of the game.

    Now that you’ve learned about Pay Per Call advertising. Only one question remains:

    What are you waiting for?

    Try it out!

  • How to Use Inbound Leads to Improve Sales

    How to Use Inbound Leads to Improve Sales

    Are you looking to generate more leads and improve sales? Then you need to improve your inbound marketing strategy.

    If you don’t have an inbound marketing strategy in place or your current plan isn’t seeing results, this article is for you.

    Generating inbound leads is one of the most effective ways to increase sales. People do everything online, so meeting them where they’re at is how you’re going to attract them to your business. Cold calling and outbound marketing tactics have their place, but businesses are seeing far more success from inbound marketing.

    This strategy allows your target audience to find you and get in touch with you when they’re ready to buy. But how exactly do you generate inbound leads? In this in-depth guide, we’ll show you what inbound marketing is, the benefits of this strategy and how to do it right.

    What is Inbound Marketing?

    To generate inbound leads means to attract customers by addressing their problems and needs. Marketers offer relevant and valuable content to help customers in every stage of the buyer’s journey. Leads find your content through channels like social media, search engines and blogs.

    This differs from outbound marketing in the sense that the customers come to you when they’re ready. Marketers create content that their target audience is looking for, and prospects are then able to find your business when they’re searching for a solution to their problem. Your helpful content allows you to attract inbound leads be building trust and credibility.

    Inbound marketing focuses on educating the right consumer rather than broadcasting to all of the consumers. People search online for solutions to their problems and questions. With the right inbound marketing strategy in place, you can show those leads that your product or service is the best solution.

    The Benefits of Inbound Leads

    Inbound marketing can significantly increase your sales among many other benefits, including:

    Qualified Leads

    Your content serves to educate your leads, simplifying the sales process. Your sales team won’t have to work as hard to answer questions or persuade people who aren’t ready to purchase. When people consume your content, they learn more about why your product is the solution and they’re ready to get their hands on it.

    Converting Customers Becomes Easier

    Your company can tailor your content to match your ideal prospect and target audience. When you speak directly to the right consumers – the people who need your product or service – they are more likely to see the value in what you have to offer. The relevance of your content will have more potential to attract prospects, convert them into customers and increase sales.

    Boosts Reputation

    Your inbound marketing strategy and establish you as a thought leader in your niche or industry. Sharing valuable content across your social media channels can increase your brand awareness and visibility. As a result, you’ll likely generate plenty of referrals and inbound leads.

    Shorten the Sales Cycle

    You can nurture your inbound leads by segmenting your list. Send your prospects relevant content you know they need to in order to make a decision.

    How to Use Inbound Marketing

    Now that you know all of the ways inbound marketing can boost your business, it’s time to learn the right way to do it. Here are four ways to increase sales by generating inbound leads.

    1. Make Your Website SEO Friendly

    As we stated earlier, consumers are researching online before they make a purchase. Because of this, your business’s website needs to show up on the first page of the search engines when they type in their query. This starts with optimizing your website for the search engines.

    Everything in your website – pages, meta descriptions and title tags – need to be optimized so that the search engines understand what your website is about. Then, your site’s pages will be the search engines’ first option for people searching for that content.

    If you run a storefront, verify your company on Google+ as well. This way, Google Maps will show your location when people are looking for local companies.

    2. Create Valuable Content

    Secondly, you need to implement a consistent schedule for publishing new content on your company’s website. Create quality content that will serve your target audience and publish new posts routinely. Not only will your content help your prospects, but consistently publishing new content helps your website rank higher in search engines.

    Your website’s blog is how you establish credibility and authority with your audience. Consumers will start to see you as an influence in your niche and come to trust your brand.

    3. Use the Right Keywords

    Optimizing your website and blog posts for relevant keywords can help get your site to the top of the search results. Sticking to a consistent blog publishing schedule will help the search engines to recognize your keywords and rank your site higher as well.

    Use relevant keywords in your blog titles, headlines, and content. Place them in your URLs, image alt tags and meta descriptions.

    4. Use Enticing Calls to Action

    Driving prospects to your website through SEO is just the beginning of inbound marketing. Now that you have people interested in your content, you often have to nurture those inbound leads to increase sales.

    Include call-to-action buttons on your website to direct your audience to the next step. You might link to a landing page where people can download an eBook or a white paper. Including forms where consumers enter their name and email address allows you to continue the conversation with email marketing.

    Lead Generation Made Simple

    Inbound marketing is one of the most effective ways to generate leads and increase sales. By publishing relevant, valuable content consistently, your prospects will be able to find your content easier and recognize your brand as a trusted authority. Then you can segment your leads and maintain relationships through email and personalized content.

    While inbound marketing is extremely effective, it can also be overwhelming. Make sales even easier by letting the professionals help you! Check out our lead generation services today!

  • The Marketing Basics of Inbound Lead Generation You Should Know

    The Marketing Basics of Inbound Lead Generation You Should Know

    inbound lead generationAcquiring new customers is never easy. If it were, you wouldn’t need to read an article about it. You’d just do it!

    While the internet has certainly created new avenues for customer acquisition, it still takes effort. It still costs anywhere from 4 to 10 times more to acquire a new customer than to keep an existing one.

    Thankfully, the new communication channels created by the internet have also made new customer acquisition and inbound lead generation easier.

    But how do you get started?

    Keep reading for a closer look at the basics of inbound lead generation and how you can get started with it today.

    The Basics: What’s a Lead Anyway?

    Before we dive in, let’s define something: a lead.

    If you work in sales or marketing, you’re probably pretty familiar with the term already and probably have a pretty well-formed definition.

    But, for the sake of getting down to the basics, here’s a definition: A lead is any person who’s shown some level of interest in your company’s product or service.

    Their interest might be vague, but there’s something there. Something that makes it worth your while to talk to them.

    A lead could be as simple as someone who’s read one of your blog posts or as in-depth as someone who is actively inquiring about one of your products or services.

    Lead Generation: What It Means

    If leads are simply people interested in your product or service, how do you make that happen?

    This is where the concept of inbound lead generation comes in.

    Inbound lead generation is the process of turning people who know nothing about your brand into leads. Lead generation is all about warming people up to your brand.

    Inbound lead generation is not necessarily about selling a product just yet, the idea is simply to generate interest–and, ideally, to turn people into fans of your brand.

    How to Get Started With Inbound Lead Generation

    Inbound lead generation starts with an offer.

    The most ubiquitous form of an offer in the digital space is knowledge.

    Whether it be in the form of written content, a video, or something else — you have knowledge or expertise in an area that your prospects do not. Offering your knowledge or instruction on a given topic is a great way to tell people that you know a thing or two.

    Conveying your knowledge builds trust … well, I don’t have to tell you that trust leads to lots of good things.

    It All Starts With Traffic

    Your offers, ultimately, must lead to traffic.

    Blog posts or updates about your latest product or all of the exciting improvements you’re making to your marketing department are not going to attract a lot of attention.

    Valuable knowledge and educational material are what people are looking for. No matter what you’re selling, odds are, someone wants to know more about your area of expertise.

    If you’re selling car insurance, for example, you should have a pretty good idea of what people are looking for when shopping around. You could write a blog post exploring the primary benefits shoppers are looking for in an insurance provider. Another post could explore the different types of car insurance policies available.

    Don’t forget about promoting your content though. An “if you build it they will come” attitude won’t get you very far. If your goal is traffic, you’re going to have to leverage social media and be active within your industry.

    How to Turn Traffic Into Leads

    Once you’ve generated some interest and traffic, the question is how to turn that traffic into leads.

    The trick now is to offer readers or viewers an even more in-depth offer. If you’ve peaked a reader’s interest with an overview of all the different types of car insurance policies available, offer them a chance to really dive in with a comprehensive guide to selecting an insurance policy.

    This where true inbound lead generation happens. Offer your readers something truly useful in exchange for a way to get in touch with them.

    Now you truly have a lead.

    This is often best done by capturing names through a form or lead page that will also point your new leads to the offer.

    Putting It All Together

    So you’ve got a few leads (hopefully), now what do you do with them?

    This part is up to you and will depend largely on the type of product or service your organization offers.

    But having a list of leads that are already warm to your brand is an invaluable resource.

    To review, an effective inbound lead generation strategy should employ several factors:

    1. Compelling, educational content that attracts visitors.
    2. An in-depth offer that compels visitors to take action.
    3. A means to capture leads so that you can communicate further.

    What About Buying Leads?

    The compulsion for marketers to fill lists quickly is near universal.

    More names are always better, right?

    Organically growing a list of leads is difficult and it’s easy to think that you can cut down your workload by simply buying something that would take a great deal of work to build on your own.

    With lead generation, growing organically is almost always better than buying names. After all, purchasing a list can often have negative consequences.

    Conclusion

    All businesses practice lead generation in some form or another. It’s a strategy that’s effective across virtually all industries.

    Cultivating and capturing leads should be one of the top priorities of your digital presence.

    Take a look at our blog for more on inbound lead generation and how to make it work for your business.

  • 10 Tips for a Successful Inbound Marketing Campaign

    10 Tips for a Successful Inbound Marketing Campaign

    Today’s consumers are highly empowered. The Internet provides them the gratification of instant information — with a few clicks or the swipe of a finger, customers can find what they need.

    As a company, an inbound marketing campaign gives you the power to give consumers the information they’re looking for. In fact, about 67 percent of companies ranked inbound marketing as one of the top 3 marketing priorities.

    But, creating a successful campaign is easier said than done. How do you know what marketing tactics to use? How do you determine the best time to email consumers versus posting on social media?

    The truth is that inbound marketing is nuanced. But, with the right tips, you can be successful in building your brand.

    Keep reading for 10 helpful tips for launching an impactful inbound marketing campaign.

    1.  Define And Understand Your Business

    With any successful marketing campaign, research is a must. Marketing is only successful when you understand your business and the industry.

    Before marketing your business, you have to define it. What are your revenue goals? What key performance indicators need to be measured? What is your ideal sales process?

    Outside of your business, you’ll also need to understand the industry. Ensure you stay up-to-date with changes within the industry.

    Keep tabs on how your competitors are marketing their product or service. Be aware of any current events that may impact the industry.

    2. Know Your Target Audience

    In the ideal world, every person in the world has a need for your product. As nice as it sounds, this isn’t true for every company.

    You need to know who is on the receiving end of your marketing efforts. Even if your product appeals to a large audience, targeting specific groups within the larger one is more effective.

    To understand your target audience, you’ll need to create a customer profile. Demographic and psychographic information are huge factors in determining your typical customer.

    For example, your typical customer demographic may be a middle-aged married woman living on the West Coast. From a psychographic standpoint, she may have a lavish lifestyle and enjoy traveling around the world.

    Demographics help you understand the type of person that may buy your product. Psychographics drill down into the why a potential consumer may buy your product.

    3. Search Engine Optimization (SEO)

    Any content you create for marketing purposes should be written with SEO tactics. Using SEO will boost your company’s search visibility.

    The more high-quality links on your company’s website, the higher it will rank in search engine results.

    Must-use SEO techniques include:

    • Create unique informational content often
    • Back-link creation
    • Keyword and keyword phrase usage
    • SEO-friendly URLs
    • Using catchy titles and meta descriptions
    • Alt tags for images

    4. Use On-site Content Marketing

    As part of your company’s inbound marketing campaign, content creation is a must. On-site content includes all content that is hosted on the company website. This content will drive traffic to the site.

    First, the content will drive potential consumers to the site. It will also keep current customers engaged and interested in your brand.

    On-site content marketing maximizes client retention while increasing the chance of new clients.

    On-site content includes:

    • Homepage content
    • Company blog posts
    • Product pages
    • About us/content page

    5. Also, Use Off-site Content Marketing

    Off-site content will also drive content to the company website. But, this content is published on another site. In turn, it builds links to your site.

    By publishing content on other websites, you’re able to gain visibility with new potential consumers. Off-site content can also boost referral traffic.

    Off-site content includes media coverage, guest posts, press releases, and more.

    6. Build a Solid Website

    A well-designed website is a fundamental building block for your marketing campaign. Your company’s website needs to be built with user experience and user interaction in mind.

    A quality website:

    • Provides a simplistic layout
    • Is easy to navigate
    • Offers information content
    • Loads within 2-3 seconds

    If your website doesn’t meet consumer standards, you’re likely to lose a sale.

    7. Connect With an Influencer

    Every industry has an influencer. These are people who are leaders and shakers in the industry. Often these social media stars have high reputations and even bigger fanbases.

    You can work with an influencer to strengthen your brand through content and social media posts.

    8. Use Social Media

    Getting involved in the community is a must. You can use social media to build engagement and visibility. The more active your company is on social networks, the better.

    By using social media, you can ensure the right content reaches the right people. This boosts organic traffic flow to the company website.

    When using social media, be sure your company has complete profiles, to include contact information, the company logo, and background information.

    9. Mobile Optimization

    More than 51 percent of all Internet usage is done through a mobile device. With billions of mobile device users, it’s more important than ever to provide a mobile-optimized website.

    Mobile optimization means designing the company website so that it loads on screens of all sizes. The best design method to achieve this goal is to use responsive design.

    The more users who can access the company website, the better.

    10. Measure and Analyze

    After launching your inbound marketing campaign, analyze the key performance indicators you set in the beginning.

    Where are most of the inbound traffic coming from? What topics are most popular with customers? How long are visitors staying on the website? What links are clicked and which ones aren’t?

    You’ll also want to look at conversion rates. A successful campaign should increase conversion rates. In turn, your company should be making a higher profit.

    Knowing how successful the campaign is can shape future campaigns. Knowing what techniques work the best will ensure your marketing dollars don’t go to waste.

    Looking for Growth? Trust Us With Your Inbound Marketing Campaign

    Do you have a solid in-house marketing team? Are you well-versed in creating inbound marketing campaigns?

    If not, now is the time to consider outsourcing your company’s marketing. Our team at HyperTarget Marketing offers a wide variety of marketing services. From SEO to mobile optimization, you can trust us to help build your brand.

    Ready to build buzz around your company’s name? If so, contact our team to learn more about how we can help you.