June 29, 2012


With Interest Rates at all time lows, Citi wanted to ramp up its lead volume.

Through a mix of online channels and rigorous testing, we successfully deliver hundreds of qualified inbound call leads a month for them.

Our technology and methods even allow us to segment between callers interest in new home mortgages versus callers interested in refinancing their existing mortgage.  We make sure those calls go to the right reps, during hours, every time, or we do not bill for those leads.  Our company aims to be a great partner, not just a high volume lead broker.

With Hypertargeting, our ads hit exactly who Citi wants.  The conversion rate compared to even the best “phone verified” telemarketing lead is simply better.