Author: hyper_user

When it comes to increasing traffic on your website, your inbound digital marketing campaign matters.

According to The Annuitas Group, nurtured leads make 47% larger purchases than non-nurtured leads.

Your inbound marketing efforts should be geared toward drawing visitors to your website. But you should also be focused on getting them repeat visitors.

You can do this by designing a website that is easy to navigate. It should also offer relevant information and useful products or services.

Read on to learn the inbound digital marketing trends you need to use today!

Write Relevant Blogs

One of the best ways for you to bring people to your website is by creating well-written blog content.

According to TechClient.com, websites with blog content tend to have 434% more indexed pages than websites that don’t.

Indexed pages are those on your website that are found by search engine servers. These servers use skimmers to look for keyword and trending topics in an industry.

This helps a website’s search engine optimization (SEO) — where it ranks in search results.

But it’s not enough to just write a blog. You need to be sure your content is easy to read and provides value to your reader in the form of relevance content.

Offer a Blog Subscription on Your Home Page

A good way to gather information is by having a pop-up offer that greets people on your home page.

Not only is it quick and easy — simply asking for someone’s email — it also helps you build a list of contacts to send messages about your blog content.

You can also choose to have your pop-up messages offer someone a limited time deal for your product or service in exchange for their email address. Also, consider requesting a user’s home state or country. This can help you ensure you are sending them content that is more relevant to their lifestyle.

Want to make your blog subscription offer more appealing?

You can keep your message short but also include information about how often they will be receiving it.

Create Interactive Video Content

Another effective piece of an inbound digital marketing campaign is to include interactive videos for your visitors.

One of the best ways to do this is by hosting webinars on your website that discusses some of the hottest topics in your industry. But be sure that your webinars provide value and are interesting for your viewers.

Over time, you can build up a loyal following of people who are eager to tune in.

Not sold on video content?

According to a Cisco study, 80% of the world’s internet traffic will be video by 2019!

Besides, video helps bring your written content to life in a way that will stand out to your readers.

Mobile-Optimization Matters

When it comes to creating a successful inbound digital marketing campaign, you need to ensure your website is designed with mobile-optimization in mind.

In November 2016, websites were viewed on mobile browsers more than on desktops worldwide for the first time in history. And it’s a trend that isn’t slowing down.

Emailmonday.com conducted a study that found 79% of those polled used their cell phones to read email. When you consider that 77% of Americans now own a smart phone, it should be easy to see why making your website optimized for mobile use matters.

Do you need another reason to optimize your site for mobile users?

Google has reported that people are five times more likely to leave a website that is not friendly to a mobile user.

Use Email Marketing

This increase in smartphone popularity and mobile web browsing also means your email marketing efforts should be a focus of your inbound digital marketing campaign.

Email is a great way for you to reach customers and potential customers in a unique way. But like everything else in marketing, you need to be sure your message is creative and captures a reader’s attention.

Do you have a unique webinar or article that’s coming out soon?

Tell your readers about it in your next email message. Include a working link that takes them directly to where they can sign up for a reminder or watch it live.

Remember, you want your email message to make it as easy as possible for the recipient to access the content that you are directing them to on your website.

You can also consider writing a newsletter and offering incentives that are only available through email. These can be things like coupon codes or special deals that are only available to members of your mailing list.

Maximize Social Media Presence

Social media isn’t just for keeping up with old college friends and former co-workers. It’s a great way for businesses to advertise online free of charge.

But it’s not just a matter of creating a Facebook, Twitter or LinkedIn page with your business contact information.

You need to be sure that the information you have on these websites is accurate and is drives interest in your products or services. One way to do this is to provide links to unique website content through these social media platforms.

Before you begin your social media marketing campaign, be sure you have the staff trained in how to use this to your company’s advantage. You can try offering weekly deals for people who like your Facebook business page or follow you on Twitter.

These are also great places to receive valuable feedback. But be sure that when you do, your company is reacting to what your customers are saying.

The last thing you want is for your customers to feel like their opinions don’t matter to you.

Leverage Your Inbound Digital Marketing Campaign

Your website is a great way for you to make a positive first impression on a potential customer.

But to make the most of your online presence online, you should use an aggressive inbound marketing campaign. This will help build your brand and increase traffic.

Try these digital marketing trends with your websites and check out our other articles about how to make your business stand out.

With all the emphasis on digital marketing these days it can be easy to forego one of the most proven ways to boost your marketing. Inbound phone calls are having a resurrection in terms of marketing trends for one simple reason:

They work.

But unlike the Pay Per Click (PPC) and analytics resources at your disposal when strictly focusing on digital campaigns companies can suffer when it comes to measuring the returns on investment.

And just like PPC, there are Pay Per Call opportunities when using phones as a marketing tool for your business.

No business owner wants to waste money. In today’s marketing environment operations and sales, executives need to measure ROI (Return on Investment) for any campaign.

Knowing what works and what doesn’t is vital. The good news is calculating ROI for inbound phone calls may be easier than you think.

Debunking The Myths of Inbound Phone Calls

Too many business owners have suffered under the notion that they don’t need a full suite of services to handle inbound calls. And while it is true some customers in certain sectors prefer doing their business online, this can’t be the sole support mechanism for your business.

Especially for markets outside the retail sector, where services and support are the core offering of a business, it’s difficult to go without excellent phone services.

Simply put, for some goods and services customers require phone support and the myths of inbound phone calls are prohibiting many business owners from seeing the whole picture.

Looking At The Full Picture of ROI

Call tracking and sales and conversions are all data gathering possibilities when it comes to tracking inbound phone calls. Another myth is that you can’t have the same level of granular data if you augment your marketing and support with phone service.

For companies to succeed in the age of information it is imperative they understand that phone use is not traditional call center communications.

The most tech savvy companies are able to mine keywords, predict buying patterns, and even analyze caller behavior with their inbound calls.

But many businesses calculate ROI in terms of sales alone. What about customer retention, upselling, and the long sales cycle some products and services require.

Looking at the full picture of ROI means incorporating sales into every part of your business plan. As long as companies only consider ROI as a direct link between a marketing campaign and direct sales they will lose the full potential of handling inbound calls professionally.

In truth, customer retention should be a priority when calculating ROI.

The Expense of Client Retention

Mishandled clients and customers spell disaster for any business. Your core customers are the ones who help you predict revenue and margins and prepare for fluctuating needs for service and support.

Without a core group of customers to depend on your business will always be teetering on collapse. All of us have witnessed the poor service and support from the big cable networks and the result is that customers are headed elsewhere.

Even the most intelligent and advanced technology companies, like streaming media, cable, and internet, have suffered by ignoring true ROI.

To adjust an old saying: Forget what it costs to handle inbound phone calls, can you afford not to?

Plus, calculating how fast things move on social media is a necessity. Handling inbound calls like a pro can be a marketing campaign in itself.

On the other end, failing to do so could have your company all over live video in no time.

The Cost Of New Clients

A major paradigm shift in terms of customer retention and new sales has come to the business landscape in recent years. Data confirms what the wise have always ingrained into their corporate culture.

It is much less expensive to keep an existing client than to try and secure a new one. Studies have shown that simply increasing customer retention rates by 5% can result in 25 to 95% more profit for your company.

Are you and your decision makers factoring in that type of return when calculating the ROI of inbound phone calls? No one is suggesting that you abandon business development and marketing efforts, but simply focusing on retention often beats new sales.

Think of the minimal investment you need to make in terms of customer service and support and the high level of return. Can your sales team say that a 5% investment will deliver ROI at those percentages?

Customers Who Are Ripe For Conversions

Ask any digital marketing expert and they will talk at length of the importance of conversions. Creating content, boosting SEO, and targeting a new client base is never enough.

ROI becomes a factor when we start focusing on conversions. Beyond capitalizing on the impact to your bottom line and overhead resources with inbound phone calls, the vehicle also is ripe for conversions.

Unlike following click bait or chasing keywords, your customers who call are already an interested audience. Inbound call marketing means integrating your digital campaigns and phone support to get the most out of your investment.

As stated above, this also includes unprecedented market research when linked to your data gathering efforts.

But leading your current and prospective customers to your inbound phone services is setting the table for conversions. You have a willing audience at your disposal who has contacted you.

Putting It All Together

While each company is different in building an ROI timeline and key metrics to measure success, it’s important to include as many factors as possible when considering inbound phone calls.

Even industry leaders have shown that mishandling your call efforts will lead to fast turns in the health of your company.

It’s best to make the most of every aspect of your marketing and operations and trust the experts.

HyperTarget Marketing can help. We can pinpoint an ROI increase in desired channels and provide you the service and data to show results.

Call us today!

We’ve already covered how the raw conversion power of pay per call marketing could take your company to the next level.

But just using this incredible technique isn’t enough: you need to do it successfully as well.

You may be thinking that your strategy is working. But when you become too satisfied with “pretty good” results, you risk destroying your ROI through complacency.

That’s why we’re giving you the ten best tips for a successful pay per call strategy that allows your business to thrive.

1. Know The Cost of Pay Per Call Marketing

Pay per call campaigns can vary greatly in cost, so doing research on how much your campaign will cost is vital to functioning as a business owner.

Don’t fall behind on PPC marketing costs in the name of convenience. Because if you do, you will experience the greatest inconvenience of all: losing your business.

Stay focused, stay vigilant, and do your research. One hour of market research could add up to thousands of dollars in costs over time, so it’s well worth the price of admission.

2. Know Who You’re Working With

We’ve talked about how pay per call is the new click.

As with click, there are plenty of shady businesses out there who care more about exploiting you for their bottom line than helping your business.

A poorly executed campaign can destroy your brand even if it’s not your fault: don’t be seen as a mindless spammer or fall victim to marketing strategies that do not value executing a quality campaign.

Instead, work with smart people who have good ideas on how to revolutionize your marketing strategy. Their strategies are what you need to elevate your bottom line.

3. Know What Success Is

Everybody wants to be a successful business owner. But what is a success in terms of running your business?

Every entrepreneur has a different view of success. And as much as that applies to the overall strategy of a business, it also applies to the evaluation of a pay-per-call campaign.

Your pay per call marketing strategy will never be successful if you don’t know what being successful means. So sit down, define your objectives, and apply those objectives to your marketing campaigns.

This will also help you get a strategy that develops over time, instead of one that clumsily hops from ill-defined goal to ill-defined goal. So if you haven’t had this conversation with yourself, get to it.

Being able to continually measure your growth and direction will help you achieve more with your business.

4. Quality over Quantity

This one seems obvious, but for some reason, it’s lost on too many business owners. When it comes to pay per call marketing, more isn’t better.

Better is better.

You’d be shocked at how many people care about the number of calls they get out, and this is a short-sited and even deadly strategy.

People are complicated. There are ways to predict how they’ll act, but one thing that does nothing to do that is looking at the average success of campaigns and figuring that, just by virtue of a call being made, a certain number of calls means a certain number of customers.

The reality is, you need to focus on quality calls with good leads and better results.

5. Monetize All Traffic

If you aren’t making money, you’re losing it. That’s also true for pay per call marketing.

Monetizing traffic is beyond important: it’s essential for your business.

If you aren’t monetizing, you can kiss your ROI goodbye, and you’d have nobody but yourself to blame. With it taking so little effort to do this, why are you not boosting your income and conversion rate as efficiently as possible?

6. Always Optimize

Optimization is at the heart of any digital marketing strategy, whether it’s pay per call marketing or pay per click marketing.

We’re in a second renaissance. And for professors and tech enthusiasts, this is great. For business owners, it means constant competition with people who have better optimization strategies.

So, read the marketing magazines and stay on top of things to keep yourself on the cutting edge of business.

7. Caller Experience

If your callers have a bad experience on the phone with one of your agents, you haven’t just lost a customer: you’ve lost a potential customer.

That’s because that person will never be convinced to buy your product after the awful experience caused by an incompetent strategy failing to focus on caller experience.

Make sure it’s a pleasant experience to be on the phone with your agents. It could save you and your marketing leads.

8. Analytics

Being told about how great analytics are by a marketing blog is a bit like being told how great vegetables are by your doctor.

It’s nice to hear, but it’s also a bit boring.

Unfortunately, we’re going to tell you to eat your vegetables and focus on analytics with your approach to pay per call marketing.

The reason for this is simple: analytics work. It turns out going in with the numbers is the best way to do things: makes sense.

9. Test Everything

You’re probably familiar with the use of A/B testing on websites, but did you know that you could do a similar thing with pay per call marketing?

A/B test your campaigns by building well crafted and clearly different ideas that you can evaluate against each other. Don’t let your experiments last forever, but periodically continue to test things with no variants to see what works and what doesn’t.

Your ROI will thank you.

10. Trust The Pros

All of this is a lot to keep track of.

That’s why the best thing you can do is find people who know what they’re doing to help.

Around here, we take pay per call marketing seriously. That’s because, like you, we’re business owners and this is what we do.

We’d love to get in touch with you to help you do what you do better through our marketing strategies.

Contact us so we can work together on some amazing things.