December 15, 2020
Blog
January 12, 2015
Reasons to Attend an Affiliate or Performance Marketing Conference
In any industry, interaction and participation are keys to success. Without some method of interaction, becoming knowledgeable of industry changes, meeting people, and growing your business would be difficult. This is why people go to conferences. Conferences have solutions. The following list includes some of the best reasons to attend an affiliate conference. Gurus and… View Article
March 13, 2014
Recruiting The Right Affiliate – Not All Are Created Equal
The world of affiliate marketing can seem a bit like the Wild West, complete with its own laws, customs, and characters. One of the ways that many affiliate marketers make sense of this hard-to- tame world is to never really try to understand it at all. They simply create a program, try to entice as… View Article
March 25, 2014
Rule #1 to Performance Marketing – Choose a Product You Know or Care About
When a performance marketer chooses a product, the calculation goes something like this: “How much does it pay? How easy is it for me to get the customer to take the action that pays? How much competition is there in the market?” While all of these questions are essential to evaluating the potential profitability of… View Article
December 11, 2018
Savvy Marketers Shouldn’t Miss The Hottest Inbound Marketing Trends for 2019
Your content creator needs a day off. You probably can’t afford to give them one, since they have so much to do – but we bet they’re exhausted. Why? Because marketing trends in 2018 were all about quality and authenticity, which was a big change from the CONSTANT CONTENT!! push of 2017. Next year, 2019,… View Article
June 23, 2014
Scalability Will Make or Break Your Campaign
History is filled with stories of people who have had a great idea for a product or service, but have been unable to create or find a large enough market to make their idea a smashing success, or have been unable to handle the demand once their idea finally became popularized. One of the products… View Article
January 28, 2014
The 80/20 Rule – Applied To Affiliate Marketing
By now you have probably heard of the 80/rule, but it bears repeating. Put simply, the rule states that 80 percent of a certain kind of output will be produced by 20 percent of a certain kind of input. This rule has been a guiding principle for the improvement of performance in many areas, from… View Article
March 27, 2014
The Advantages of Stealth Marketing in the Pay per Call Movement
Stealth marketing is the latest soon-to-be-overused buzz term that is picking up momentum in the world of performance marketers. It has earned something of an unsavory reputation as a type of underhanded and manipulative form of marketing because of a few unscrupulous individuals who have used the tactics in those kinds of ways. Even the… View ArticleMay 14, 2015
The Benefits of a Multi-Pronged Marketing Plan
Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services. “By 2019, 35% of ad spending will be online. Digital… View Article
July 11, 2014
