April 22, 2021
Blog
June 24, 2015
What is Cool? Understanding Millennials
If you happen to follow us on twitter, then you may have seen the article we recently published called “Cracking the Millennial Code“. While this piece was more oriented towards the issues that Millennials face in their attempt to reshape today’s business culture, it failed to address a popular topic of conversation within the marketing industry–namely… View ArticleJuly 22, 2015
What Pay Per Call Could Mean for Your Business
In theses days leading up to Affiliate Summit, I have been thinking about what it is that we do at HyperTarget. Now I’m not talking about all the fun we have at our offices here in Santa Monica, CA, the many wonderful day to day interactions we have with our clients, or the awesome performance… View ArticleJanuary 26, 2015
What Type Of Marketer Are you?
July 17, 2018
What You Need To Know About Lead Generation For Small Businesses
Roughly 80% of businesses fail in their first year of operation. The juggle of operating a new business while growing a client base becomes too challenging for the majority of business owners. While established businesses have time to weather the ups and downs of trends, new business owners need to see results fast if they… View Article
July 1, 2013
What’s Your Lead Generation Objective?
The beginning ingredient for most companies’ sales success is the lead. Leads signal potential sales and future customers. They are a good thing. However, not every lead should be treated equally. If you haven’t established guidelines or objectives for your leads, you could get inundated with unqualified or non-targeted leads. This results in not only a waste of time, but a loss in morale within your company as well. Rejection hurts, and it may not always be obvious that the source of it is in the actual quality of the lead itself.
June 8, 2013
What’s Your Perfect Sized Client?
While there may be some truth to the saying “any press is good press,” the same philosophy doesn’t apply when it comes to the saying “any client is a good client.” Just because a potential prospect is willing to say yes, that doesn’t make them a valuable asset to your business.
June 4, 2014
Who Killed the Auto-Responder?
The auto-responder has been used for years as a way of both engaging the potential customer and keeping them “in the loop.” The concept behind the auto responder, that the prospect will be sent a series of pre-written content pieces, each of which further expanding upon a central theme, was revolutionary in its time. But,… View Article
April 8, 2014
Why Performance Marketers Rule The Digital Marketing Kingdom
Performance marketing and digital marketing are often thought of as being two different terms for the same animal. But those who are aware of what these two forms of marketing truly entail understand that they are not the same, but do have similar qualities. While digital marketing is a term which can encompass everything from… View ArticleFebruary 11, 2015
