16
Feb

2012

The Media Buying Ecosystem

HTM Blog
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More and more people seem to be interested in understanding how display traffic works these days. Content Network is nothing new, in fact it is the original form of online advertising, but so much attention has been focused on search that many people have simply brushed off banner ads as ineffective. I hear this a lot, “Well, I NEVER click on ads.” Bottom line is it’s just not true. When web visitors see interesting, relevant ads that peek their interest, they click on them. The display ad world is essentially media buying and the folks at performerinsider.com put this together and I think it is worth checking out.

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