Blog

April 23, 2015

Mobilegeddon’s Importance for Marketing Campaigns

On April 21st Google launched an algorithm change that affects all sites that are not mobile friendly, which has been deemed by many as “Mobilegeddon”. Please remember being mobile doesn’t just mean phones, but all types of tablets are included in this change as well. Since affiliate marketing and online marketing in general is essential… View Article

December 4, 2018

Morale Boosting Ideas for Your Inbound Call Center Workers

Are you killing your employees? Workplace stress is harmful to the physical and mental health of your employees. Coronary heart disease, high blood pressure, panic attacks, and headaches can all come from chronic levels of stress. Do you have a toxic workplace environment? If your workers have low levels of energy and can barely wait… View Article

January 23, 2014

Narrowcast Marketing – A Way To Spend Less And Convert More

For several decades television has been one of the most coveted, and expensive, advertising mediums. One of the primary reasons for this has been the notion that putting an ad on TV would represent the height of prestige for any company or brand. When the internet burst onto the scene, the banner ad began to… View Article

March 17, 2015

Optimize for Maximum Gold Online This March

We are all guilty of spreading our efforts too thin at times. It’s St. Patty’s Day and everyone will be busy gearing up for parties, making corned beef and cabbage, while still carrying out their daily routines. Unfortunately, there are no leprechauns to make life any easier. In the marketing world, it’s easy to try… View Article

April 1, 2014

Pay Per Call Becoming Hottest Thing Since Sunburn In Online Marketing

Although performance marketing has proven itself over the last few years as one of the premier money making business platform in the world, it is still a matter of opinion as to how it will fare in the years to come. Businesses are always looking for the virtual magic pill that will generate strong, long-term… View Article

December 7, 2013

Pay Per Call is the TCPA solution you need

If you work with a call center on any level, whether you manage one, work in one, or partner with one, you no doubt have heard about the latest TCPA regulations that went into effect Oct. 2013. The short version is that companies must now have “expressed written consent” to outbound dial a consumer. There… View Article

April 25, 2014

Pay per Call Leader HyperTarget Would Like to Meet You at Response Expo 2014

Anyone who has ever undertaken the challenge of improving the results he or she gets from their marketing efforts has undoubtedly come across expert advice recommending that they attend seminars.  For those interested in a developing proficiency in the marketing field, seminars not only provide intensive training and the latest and most cutting edge techniques… View Article

March 11, 2014

Performance Content – Native English Speakers vs. Non-Native

Everyone knows that one of the best ways to generate superior search engine rankings is to constantly update your webpage or blog with interesting and relevant information. In fact, whether or not your potential customers decide to buy, call in, or take any other action may come down to what they ready on your website…. View Article

May 7, 2014

Performance Marketing and the Art of the Upsell

Too often marketers get caught up in the idea of attracting new customers and simply forget to maximize the revenue generated from existing and previous customers.  There are many ways such maximization can be realized, including through repeat sales and asking for referrals.  Another way performance marketers can consistently grow revenue without having to increase… View Article

April 15, 2014

Performance Marketing And The Law Of Large Numbers

The Law of Large Numbers says that only over a sufficiently large number of occurrences, or trials, can the result of the trials become apparent. As applied to performance marketing, the law’s application says that only after running a large number of trials can a campaign’s effectiveness be determined. For the same reason you would… View Article