March 25, 2015
Blog
March 20, 2014
The Major Mistake that All Average Affiliates Make
So you want to be a super affiliate? It is the dream of every person who enters into affiliate or performance marketing that they would soon shoot to the top of the program, making thousands or even tens of thousands, of dollars per week. Of course for the vast majority of performance marketers this never… View Article
October 26, 2017
The Marketing Basics of Inbound Lead Generation You Should Know
Acquiring new customers is never easy. If it were, you wouldn’t need to read an article about it. You’d just do it! While the internet has certainly created new avenues for customer acquisition, it still takes effort. It still costs anywhere from 4 to 10 times more to acquire a new customer than to keep… View Article
February 16, 2012
The Media Buying Ecosystem
More and more people seem to be interested in understanding how display traffic works these days. Content Network is nothing new, in fact it is the original form of online advertising, but so much attention has been focused on search that many people have simply brushed off banner ads as ineffective. I hear this a… View ArticleFebruary 16, 2011
The Truth Behind Google Rankings and penalties
People often come to me after they have had trouble ranking their site in Google. Either they have trouble understanding to nature of SEO or they have tried working with another SEM/SEO firm only to realize that their goals were only realized in the short term and that their site has now been penalized by… View ArticleJuly 8, 2015
Twitter For Inbound Marketing (And Conversions?)
Twitter, introduced in July of 2006, has proved to be more than simply a way for whiny teens to vent to the world and share transcendent insights on the modern condition (in 140 characters or less, no doubt). While it certainly has become a place to catch up on key pieces of celebrity gossip… View Article
August 19, 2013
Value Proposition 101: The Secret To Getting More Conversions
One of the easiest ways to increase conversions is to work on your value proposition. The principle is simple enough, yet you might be surprised at how many businesses fail to use this marketing method.
August 28, 2018
Warm Transfer vs Blind Transfer: What’s the Difference?
Is your phone ringing with all sorts of inbound calls and you have no idea who these people are or why they are calling? Having pertinent information and background about prospective clients when they call helps you to provide better service. We’re going to take a look at the major differences between a warm transfer… View ArticleOctober 27, 2010
Welcome to HyperTarget Marketing
Traditional telemarketing has seen a decrease in performance – have you noticed? Buying cold, regurgitated, non-exclusive, co-registered, and just overall poor leads turns into low response rates. Tired of interrupting people during dinner with a sales call? We flipped traditional telemarketing upside down and started turning poor quality outbound calls into high quality inbound calls. … View Article
June 24, 2013
