June 23, 2014
Blog
March 27, 2014
The Advantages of Stealth Marketing in the Pay per Call Movement
Stealth marketing is the latest soon-to-be-overused buzz term that is picking up momentum in the world of performance marketers. It has earned something of an unsavory reputation as a type of underhanded and manipulative form of marketing because of a few unscrupulous individuals who have used the tactics in those kinds of ways. Even the… View ArticleMay 14, 2015
The Benefits of a Multi-Pronged Marketing Plan
Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services. “By 2019, 35% of ad spending will be online. Digital… View ArticleJune 24, 2015
What is Cool? Understanding Millennials
If you happen to follow us on twitter, then you may have seen the article we recently published called “Cracking the Millennial Code“. While this piece was more oriented towards the issues that Millennials face in their attempt to reshape today’s business culture, it failed to address a popular topic of conversation within the marketing industry–namely… View ArticleJuly 22, 2015
What Pay Per Call Could Mean for Your Business
In theses days leading up to Affiliate Summit, I have been thinking about what it is that we do at HyperTarget. Now I’m not talking about all the fun we have at our offices here in Santa Monica, CA, the many wonderful day to day interactions we have with our clients, or the awesome performance… View ArticleJanuary 26, 2015
What Type Of Marketer Are you?
June 4, 2014
Who Killed the Auto-Responder?
The auto-responder has been used for years as a way of both engaging the potential customer and keeping them “in the loop.” The concept behind the auto responder, that the prospect will be sent a series of pre-written content pieces, each of which further expanding upon a central theme, was revolutionary in its time. But,… View Article
April 8, 2014
Why Performance Marketers Rule The Digital Marketing Kingdom
Performance marketing and digital marketing are often thought of as being two different terms for the same animal. But those who are aware of what these two forms of marketing truly entail understand that they are not the same, but do have similar qualities. While digital marketing is a term which can encompass everything from… View ArticleFebruary 11, 2015