April 29, 2014
Tag: performance marketing
May 1, 2014
Four Ways to Kill a Campaign Before It Starts
For those who employ marketing strategies over the Internet, the term ‘campaign’ is generally used to denote a particular advertising implementation which utilizes specific components. The benefit of working with campaigns is that they can be deployed, analyzed, modified, and redeployed. The concept of working with campaigns is quite simple, but in practice developing a… View Article
May 6, 2014
How Brands Benefit From Performance Marketing
Performance marketing is a marketing arrangement in which the marketer is paid only after a specific, predetermined action has been taken by the end user. Performance marketing can be implemented to promote a broad range of products and services over a broad range of digital channels such as mobile, social, and search engine optimization or… View Article
April 24, 2014
How Long Should My Online Content Be?
Over the past half-decade the Internet has all but converted the average person into an amateur writer. Whereas prior to the popular adoption of such Internet based activities as blogging and tweeting, the average person probably did most of his or her online communication in the form of writing emails, now Internet based communication is… View Article
May 7, 2014
Performance Marketing and the Art of the Upsell
Too often marketers get caught up in the idea of attracting new customers and simply forget to maximize the revenue generated from existing and previous customers. There are many ways such maximization can be realized, including through repeat sales and asking for referrals. Another way performance marketers can consistently grow revenue without having to increase… View Article
April 15, 2014
Performance Marketing And The Law Of Large Numbers
The Law of Large Numbers says that only over a sufficiently large number of occurrences, or trials, can the result of the trials become apparent. As applied to performance marketing, the law’s application says that only after running a large number of trials can a campaign’s effectiveness be determined. For the same reason you would… View Article
March 25, 2014