Category: Press and Events

  • HyperTarget Attends Affiliate Summit East

    HyperTarget Marketing Participates in Affiliate Summit East:

    “Meet Market”

    Director Eric Evans and the HyperTarget Marketing Team Discuss Pay-Per Call Marketing

    Sunday, August 2, 2015 New York, NY
    The New York Marriott Marquis
    12:00pm-6:00pm in the Westside Ballroom Salon 1-4 & Foyer

    FOR IMMEDIATE RELEASE:
    HyperTarget Marketing
    213.973.9905
    info@hypertargetmarketing.com

    New York, New York – HyperTarget Marketing director Eric Evans and his support team will be hosting a table at the Affiliate Summit East 2015 Meet Market in New York City. This exciting event will bring together some of the newest and most respected companies working in the affiliate marketing space. Those in attendance will learn about the advantages of pay-per call marketing over other affiliate programs, as well as gain insight as to how the industry has changed in light new developments. Also, conference attendees will be able to hear these panelists discuss their expertise with pay-per-call campaigns and their thoughts on what has made their pay-per call advertising campaigns successful.

    Pay-per-call marketing emerged as an advertising solution to pay-per click, in which advertisers pay for qualified impressions on a per-call basis. The goal of pay-per-call marketing is to generate qualified calls (calls with a legitimate interest in a product or service), which can in turn reward publishers and ad networks appropriately. The pay-per call industry has experienced rapid and extreme growth, especially as users and begin to rely more on mobile phones for interfacing with brands, a trend that has been recognized and accounted for by major search engines. Come meet the team and discover what HyperTarget Marketing can do for you.

    About HyperTarget Marketing: HyperTarget Marketing is a lead generation and call marketing solutions company based in Santa Monica, California. Founded in 2009, HyperTarget was an early adopter of pay-per-call marketing and has a passion for helping businesses get highly qualified inbound call leads.

    Find out more at www.affiliatesummit.com/15e-conference/

  • LeadsCon Panel Discusses Affiliate Call Fraud

    HyperTarget Marketing Participates in LeadsCon Panel:

    “The New Elephant in the Room: Affiliate Call Fraud”

    Director Eric Evans Joins Other Industry Leaders to Discuss Pay Per Call Fraud

    Tuesday, March 3, 2015 Las Vegas, NV
    The Mirage Hotel and Casino
    3:40pm-4:20pm in the Grand Ballroom BC

    FOR IMMEDIATE RELEASE:
    HyperTarget Marketing
    213.973.9905
    info@hypertargetmarketing.com

    Las Vegas, Nevada – Eric Evans, of HyperTarget Marketing, will be leading and moderating a session on affiliate call fraud with three other industry professionals at LeadsCon Las Vegas 2015. Empire Today’s Marketing Manager Dan Altman, Invoca’s Senior Channel Partnerships and Business Development Director Anna Jefferis, and RingPartner’s VP of Marketing and Operations Mike Williams will all be joining Evans to discuss current affiliate fraud schemes and potential methods that can be used to counter fraudsters. Furthermore, conference attendees will be able to hear these panelists discuss their expertise with pay-per-call campaigns and their thoughts on what has made their PPC advertising experiences successful.

    Pay-per-call marketing emerged as an advertising solution to click-fraud, in which advertisers pay for qualified impressions on a per-call basis. With enhanced technology, clicks are easy to counterfeit and produce, while calls, in theory, are not as easily fabricated. The goal with pay-per-call marketing is to generate qualified calls (calls with a legitimate interest in a product or service), which can in turn reward publishers and ad networks appropriately.  With the rapid and extreme growth of the pay-per-call industry, there has been an increase in the amount of fraudsters joining the market. While call fraud is more difficult to achieve than click fraud, it is not impossible. Due to the complex nature of call fraud, those using affiliate call fraud are some of the most savvy and refined fraudsters. This has made tracking fraud and holding individuals accountable complicated for both marketers and publishers within the industry.

    About HyperTarget Marketing: HyperTarget Marketing is a lead generation and call marketing solutions company based in Santa Monica, California. Founded in 2009, HyperTarget was an early adopter of pay-per-call marketing and has a passion for helping businesses get highly qualified inbound call leads.

  • Reasons to Attend an Affiliate or Performance Marketing Conference

    In any industry, interaction and participation are keys to success. Without some method of interaction, becoming knowledgeable of industry changes, meeting people, and growing your business would be difficult. This is why people go to conferences. Conferences have solutions. The following list includes some of the best reasons to attend an affiliate conference.

    Gurus and Technology

    Conferences are places where all of the experts come together in one location. Many gurus give seminars on internet marketing and other aspects that can include best practices or new methods of success. Often times, these experts will stay after their presentations to meet with guests and answer additional questions. Furthermore, experts on new technologies are available, giving you more access to tools that could help your business operate more effectively.

    Other Affiliates and Performance Marketers plus Vendors

    It is highly probable that you will run into other affiliates and marketers at these conferences. These opportunities are perfect for meeting affiliates in your region or area, and connecting with any local groups that could help you gain and master internet marketing skills. Additionally, there will be plenty of vendor contacts and instances in which to compare tools.

    Information

    This is one of the most important benefits you gain going to an affiliate conference. With everything going on, the most relevant information for internet marketers will be available to you.  Any and all information is useful to everybody, from beginning performance marketers to seasoned marketers.

    A Great Time

    Who says you can’t work and play at the same time. Between the giveaways, prizes, and parties, affiliate and performance marketing conferences are a blast. The social nature of conferences create atmospheres perfect for meeting new friends and building quality, professional relationships.

    It is important for all affiliate and performance marketers to reap the benefits of a conference at least once. These conferences provide you with the knowledge and means to have a flourishing internet marketing business. Below is a list of several of the affiliate marketing conferences happening in 2015.

    -Affiliate Summit West in Las Vegas, January 18-20

    -ICOM 2015, February 17-18, Colombo, Sri Lanka

    -IEG 2015, March 15-18, Chicago, Illinois, U.S.

    -DIGIMARCON WEST, March 19-20, Vail, Colorado, U.S.

    -World Social Marketing Conference, April 19-21, Sydney, Australia

    -Social Media Marketing World, March 25-27, San Diego, California, U.S.

    -INBOUND, September 8-11, Boston, Massachusetts, U.S.

    -AMA’s Annual Marketing Conference, September 9-11, New Orleans, Louisiana, U.S.

  • Meet the HTM team at Affiliate Summit West

    The pay per call team from HyperTarget Marketing will be attending Affiliate Summit West in Las Vegas, January 18-20.  If you are planning to attend, get in touch today to schedule a meeting!

  • HyperTarget Marketing to Showcase Its Dynamic Live Lead Generation System and Affiliate Program at LeadsCon

    HyperTarget Marketing to Showcase Its Dynamic Live Lead Generation System and Affiliate Program at LeadsCon

    HyperTarget, a leader and pioneer in pay per lead marketing, is pleased to announce it will be attending this year’s LeadsCon Convention on March 25th and 26th in Las Vegas. Executives from the company, including Director Eric Evans, will be showcasing the company’s unique platform which allows affiliates to earn top dollar while generating the highest quality live leads for the end user.

    The company’s signature pay per call product was generated in response to mounting client dissatisfaction with other lead products in the market. The result has been overwhelming: clients love the pay per call lead generation system offered by HyperTarget, which ultimately results in better payouts for publishers and affiliates.

    “HyperTarget’s lead generation system provides both publishers and affiliates with all the tools necessary to generate and deliver live leads to paying clients, who range from attorneys to home improvement companies,” Evans stated. “Our system offers optimization which extends well beyond typical SEO techniques, and includes tweaking a customer’s website and other online media for maximum lead conversion. The result has been higher commissions for affiliates, resulting from higher overall lead quality and customer satisfaction.”

    Interested in speaking with us at the show?  Please contact us today to set up you FREE consultation.  We’re looking forward to meeting with you!

    ABOUT HYPERTARGET:

    With over 20 years of expertise in online marketing, mobile marketing, and traditional marketing methods including radio, print, and television, HyperTarget provides leads to clients that convert at rates several times that of the competition. HyperTarget is also a leader in the affiliate and performance marketing niche, helping affiliates and publishers stay on top of the game.  To learn more, visit http://hypertargetmarketing.com.