Author Archives for hyper_user

What’s Your Lead Generation Objective?

July 1, 2013 6:00 am Published by Leave your thoughts

The beginning ingredient for most companies’ sales success is the lead. Leads signal potential sales and future customers. They are a good thing. However, not every lead should be treated equally. If you haven’t established guidelines or objectives for your leads, you could get inundated with unqualified or non-targeted leads. This results in not only a waste of time, but a loss in morale within your company as well. Rejection hurts, and it may not always be obvious that the source of it is in the actual quality of the lead itself.


What’s Your Perfect Sized Client?

June 8, 2013 6:00 am Published by Leave your thoughts

While there may be some truth to the saying “any press is good press,” the same philosophy doesn’t apply when it comes to the saying “any client is a good client.” Just because a potential prospect is willing to say yes, that doesn’t make them a valuable asset to your business.