Tag: Marketing

February 20, 2014

Does Your Company Understand Real Time Marketing?

In the Digital Age everything is moving toward being instantaneous. The amazing speed of information generation and sharing means that the fight for a consumer’s attention is heating up like never before. It also means that marketers and advertisers have less time to get their point across to consumers. In the Twitter Age, you should… View Article

May 28, 2015

Generational Bias May Not Be Founded

“Know your audience” is the marketing industry’s equivalent to Socrates’ directive “gnothi seauton” (though perhaps marketing could use a little more self-awareness from time to time). Know your audience. It sounds like a simple imperative, especially when big data allows us to see trends that in the past would have seemed unfathomable or strictly hypothetical…. View Article

June 9, 2014

Marketing – Most Companies are Doing it Wrong (Seriously)

Most companies would like better results from their marketing efforts. After carefully designing a campaign, and releasing it into the wild, it is not uncommon for a business to find that their expectations for the campaign’s results are not met. One of the primary reasons for this is that the majority of companies fail present… View Article

July 5, 2014

Maximize Your Marketing Efforts

Marketing is a funny animal, especially when it is in the form of content marketing. It is certainly not the most difficult concept in the world by any stretch of the imagination and yet it is not such an exact science that business gurus are mastering it the way they would master something like the… View Article

March 27, 2014

The Advantages of Stealth Marketing in the Pay per Call Movement

Stealth marketing is the latest soon-to-be-overused buzz term that is picking up momentum in the world of performance marketers. It has earned something of an unsavory reputation as a type of underhanded and manipulative form of marketing because of a few unscrupulous individuals who have used the tactics in those kinds of ways. Even the… View Article

June 24, 2015

What is Cool? Understanding Millennials

If you happen to follow us on twitter, then you may have seen the article we recently published called “Cracking the Millennial Code“. While this piece was more oriented towards the issues that Millennials face in their attempt to reshape today’s business culture, it failed to address a popular topic of conversation within the marketing industry–namely… View Article