February 20, 2014
Tag: Marketing
May 28, 2015
Generational Bias May Not Be Founded
“Know your audience” is the marketing industry’s equivalent to Socrates’ directive “gnothi seauton” (though perhaps marketing could use a little more self-awareness from time to time). Know your audience. It sounds like a simple imperative, especially when big data allows us to see trends that in the past would have seemed unfathomable or strictly hypothetical…. View Article
June 9, 2014
Marketing – Most Companies are Doing it Wrong (Seriously)
Most companies would like better results from their marketing efforts. After carefully designing a campaign, and releasing it into the wild, it is not uncommon for a business to find that their expectations for the campaign’s results are not met. One of the primary reasons for this is that the majority of companies fail present… View Article
July 5, 2014
Maximize Your Marketing Efforts
Marketing is a funny animal, especially when it is in the form of content marketing. It is certainly not the most difficult concept in the world by any stretch of the imagination and yet it is not such an exact science that business gurus are mastering it the way they would master something like the… View Article
March 27, 2014
The Advantages of Stealth Marketing in the Pay per Call Movement
Stealth marketing is the latest soon-to-be-overused buzz term that is picking up momentum in the world of performance marketers. It has earned something of an unsavory reputation as a type of underhanded and manipulative form of marketing because of a few unscrupulous individuals who have used the tactics in those kinds of ways. Even the… View ArticleJune 24, 2015