Tag: Digital Marketing

  • Optimize for Maximum Gold Online This March

    We are all guilty of spreading our efforts too thin at times. It’s St. Patty’s Day and everyone will be busy gearing up for parties, making corned beef and cabbage, while still carrying out their daily routines. Unfortunately, there are no leprechauns to make life any easier. In the marketing world, it’s easy to try everything at once to get your business off to a running start (or perhaps you need a fresh face to your ads). However, this can prove to be very exhausting, discouraging, and ultimately ineffective. You may be lacking some very key ideas in order to save yourself some heartache and effectively advertise at the same time.

    Where to Market Online?

    It would be easy to say your marketing campaign should stretch from one corner of the web to the next. However, this wouldn’t necessarily be effective marketing. It is true that social media is the next big key to marketing success, but putting a business’s ads on irrelevant sites does not mean more business. A company is much more likely to receive new and continued business if you are sharing your web presence on related sites.

    How to Market Online?

    No one said it was going to be easy. A business that does their research will be a profitable one. If you can research and find all types of sites that fit within your area of expertise you will have an entire network to build upon. Once you have found relevant sites, communities, blogs, and all types of social media, market to them all. Build a campaign that encompasses and includes as many mediums as possible.

    Marketing Campaigns

    Plan out exactly what you want to accomplish by reaching out to your audience. Effective marketing campaigns are simple and concise. Include an easy to understand call-to-action that intrigues customers and makes them want to share, comment, and like. Make sure that it is easily accessible for them to do so. No one wants to fill out a giant form in order to participate. Catch people’s attention by thinking outside of the box and doing something you maybe wouldn’t normally do.

    Social Media Planning Apps

    Once you have created a “network” the best possible thing to do is stay organized. Daily interaction is what keeps marketing tools fresh in the consumer’s minds. Use every possible tool at your disposal to your advantage. Schedule time each day to reach out to the community on each one of your social media apps and/or make sure to write a comment on a relevant blog. Any kind of daily community involvement is always beneficial to your business. There are many different project managing apps available to keep it all straight.

  • Why Performance Marketers Rule The Digital Marketing Kingdom

    Why Performance Marketers Rule The Digital Marketing Kingdom

    Performance marketing and digital marketing are often thought of as being two different terms for the same animal. But those who are aware of what these two forms of marketing truly entail understand that they are not the same, but do have similar qualities. While digital marketing is a term which can encompass everything from usage of paid banner ads to blackhat tricksters, performance marketers are usually affiliated with a company whose products or services they digitally promote for a fee. As such, performance marketing is a kind of digital marketing.

    Many digital marketers started their careers by developing their skills in the performance marketing arena. Some of these current and former performance marketers were responsible for generating many of the of techniques and strategies that are involved in today’s online marketing, such as tracking, split testing, and spy tools. In the early days of the internet – way back in the mid-1990s, if you were interested in performance marketing you had no choice but to invest your own resources in order to experiment and discover what works and what doesn’t in a particular niche. This resulted in these, and other, cost saving and efficiency techniques being developed.

    Performance marketers have arguably added as much to the world of digital marketing as any other group.  One of the main reasons is that, because they had to use their own money, performance marketers have adopted a strategies which have resulted in their being known as “lean marketers.” That is to say, they are able to maximize the efficiency of the resources they have available to them. Their landing pages and advertising techniques produce results as “minimum viable products”. They also do regular split-testing of their landing pages and advertisements in order to determine what CTAs and verbiage is generating click-through results and sales.

    Another reason performance marketers are great digital marketers is that their skill set is such that they don’t have to rely on outside help for things like creating landing pages, script coding, or budget planning. They are able to save time, money, and other valuable resources by doing these essential tasks themselves, and doing them exactly the way they want them done the first time. Additionally, not only is their general skill set more expansive, their marketing experience is deep as well. This gives them a considerable edge in optimizing conversions, nurturing leads, and marketing automation. Other digital marketers typically don’t have these kinds of skills, or are very limited in them and are forced to outsource.

    Lastly, performance marketers are specialists in only a few specific areas, and by “only a few” we mean one or maybe two at the very most. They often have expertise in pay-per-click or search engine optimization and other areas in which many digital marketers have little to no experience. Performance marketers have typically invested a tremendous amount of time, money, and effort into expanding their experience and expertise in a specific area and have become masters in that area. With all of that said, it is clear that those who are solely digital marketers have a difficult time competing with performance marketers primarily because of their laser focus on ROI. Digital marketers by and large just don’t have that same focus.