March 4, 2014
Blog
February 27, 2014
Affiliates: Insulate Your Sales Funnel Against This Hidden Foe
In the world of affiliate marketing the name of the game is sales. If an affiliate brings sales to the company that likely would not have happened without their involvement, then on a whole this is seen to be a net positive for the company. Of course there are other considerations, such as marketing and… View Article
March 18, 2014
Build A Steady Income With Recurring Billing
One of the easiest and best ways to cash in on all the hard work it takes to make a sale is to base your sales model on recurring billing. The two types of products and services which are easily billed on a recurring basis are those which generate automatic sales (renewals and reorders) and… View Article
May 14, 2018
Do Outbound and Inbound Lead Generation Have Anything in Common?
Leads are the life source of every business. But getting them can be a real challenge, especially if you’re using the wrong marketing methods. Now, there are two forms of marketing brands use to boost their business – outbound and inbound lead generation. A lot of companies juggle between the two and some marketers will… View ArticleMay 28, 2015
Generational Bias May Not Be Founded
“Know your audience” is the marketing industry’s equivalent to Socrates’ directive “gnothi seauton” (though perhaps marketing could use a little more self-awareness from time to time). Know your audience. It sounds like a simple imperative, especially when big data allows us to see trends that in the past would have seemed unfathomable or strictly hypothetical…. View Article
January 23, 2014
Getting The Most Out Of Your Company’s Sales Leads
Salespeople all across the country believe that the leads they are provided by their employers play a major role in their sales success. It’s a running conversation in every sale’s office. Everyone wants the new lead, the fresh lead, and the hot lead. Nobody wants to old, tried, stale, never-could-get-them-on-the-phone lead. All too often disillusioned… View ArticleFebruary 18, 2015
How to Meet Your Lead Generation Goals
A recent study by 360Leads concluded that only approximately 17% of companies from six continents meet their lead generation goals, despite many of the companies’ participation in lead generation programs. While it is important for any individual company to analyze why their lead generation efforts aren’t gaining momentum, it is equally important to look at… View Article
February 6, 2014
Improve Sales by Winning Your Customers’ Loyalty
The concept behind loyalty programs is simple: Offer customers special benefits, rewards, and discounts for their continued patronage, and customers will reward your business with their loyalty. It is a fact that operating a loyalty program is a good idea for many different kinds of businesses. It is also a fact that many businesses get it wrong…. View Article
June 21, 2021
Lead Generation Marketing: How Pay-Per-Call Marketing Benefits You
In order to maximize your organization’s revenue, you’ll need to invest in a solid lead generation marketing strategy. Not everybody knows which avenue they should take, though. Pay-per-call marketing is a reliable method your organization can use to acquire interested customers. For those who are unsure of how to get started, we’ve put together a… View Article
February 25, 2014