March 11, 2014
Blog
May 7, 2014
Performance Marketing and the Art of the Upsell
Too often marketers get caught up in the idea of attracting new customers and simply forget to maximize the revenue generated from existing and previous customers. There are many ways such maximization can be realized, including through repeat sales and asking for referrals. Another way performance marketers can consistently grow revenue without having to increase… View Article
April 15, 2014
Performance Marketing And The Law Of Large Numbers
The Law of Large Numbers says that only over a sufficiently large number of occurrences, or trials, can the result of the trials become apparent. As applied to performance marketing, the law’s application says that only after running a large number of trials can a campaign’s effectiveness be determined. For the same reason you would… View ArticleJanuary 12, 2015
Reasons to Attend an Affiliate or Performance Marketing Conference
In any industry, interaction and participation are keys to success. Without some method of interaction, becoming knowledgeable of industry changes, meeting people, and growing your business would be difficult. This is why people go to conferences. Conferences have solutions. The following list includes some of the best reasons to attend an affiliate conference. Gurus and… View Article
March 13, 2014
Recruiting The Right Affiliate – Not All Are Created Equal
The world of affiliate marketing can seem a bit like the Wild West, complete with its own laws, customs, and characters. One of the ways that many affiliate marketers make sense of this hard-to- tame world is to never really try to understand it at all. They simply create a program, try to entice as… View Article
March 25, 2014
Rule #1 to Performance Marketing – Choose a Product You Know or Care About
When a performance marketer chooses a product, the calculation goes something like this: “How much does it pay? How easy is it for me to get the customer to take the action that pays? How much competition is there in the market?” While all of these questions are essential to evaluating the potential profitability of… View Article
January 28, 2014
The 80/20 Rule – Applied To Affiliate Marketing
By now you have probably heard of the 80/rule, but it bears repeating. Put simply, the rule states that 80 percent of a certain kind of output will be produced by 20 percent of a certain kind of input. This rule has been a guiding principle for the improvement of performance in many areas, from… View Article
March 27, 2014
The Advantages of Stealth Marketing in the Pay per Call Movement
Stealth marketing is the latest soon-to-be-overused buzz term that is picking up momentum in the world of performance marketers. It has earned something of an unsavory reputation as a type of underhanded and manipulative form of marketing because of a few unscrupulous individuals who have used the tactics in those kinds of ways. Even the… View ArticleMay 14, 2015
The Benefits of a Multi-Pronged Marketing Plan
Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services. “By 2019, 35% of ad spending will be online. Digital… View Article
July 11, 2014