February 11, 2014
Blog
February 13, 2014
A Brief Introduction To Affiliate Marketing
In this ever-expanding internet age, one of the most effective ways for companies to increase brand awareness is through affiliate marketing. To put it in the simplest terms, affiliate marketing involves a company “recruiting” other companies or individuals to market their products and services for a commission. Under this definition there are two different forms… View ArticleMarch 4, 2014
A Quick Guide To The Sales Funnel – For Affiliate Marketers
A sales funnel is a process which can represent your entire sales process in one image. As a funnel is wide at the top and narrow at the bottom, so your sales funnel is meant to call the attention of a wide swath of potential clients in the beginning, and continue to whittle that group… View ArticleMarch 6, 2014
Facebook For Affiliate Marketers: 101
Like it or not, Facebook appears to be here to stay, and with it the social media revolution will roll along. It is now a foregone conclusion that the world will continue to become more socially connected, with concepts like privacy and oversharing taking a back seat. But for affiliate marketers, this is good news… View ArticleApril 29, 2014
Four Personality Traits Essential for Performance Marketing Success
Many experts recommend that the first step in the process of selecting a profession should be to take an inventory of yourself and determine what are good at and what you like to do. When it comes to entering the field of performance marketing, such advice could prove invaluable. Performance marketing is not for everyone,… View ArticleMay 1, 2014
Four Ways to Kill a Campaign Before It Starts
For those who employ marketing strategies over the Internet, the term ‘campaign’ is generally used to denote a particular advertising implementation which utilizes specific components. The benefit of working with campaigns is that they can be deployed, analyzed, modified, and redeployed. The concept of working with campaigns is quite simple, but in practice developing a… View ArticleApril 3, 2014
Getting Into Performance Marketing Requires Investment – Like Any Other Business
When it comes to performance marketing, most people take an interest because they have been told that it is a lucrative way to earn money from home and eventually will allow for the marketer to quit his or her day job. While that may be true to some extent, the reality of performance marketing should… View ArticleApril 22, 2014
Google Penguin Changed Virtually Everything – But This Key Concept Still Reigns
One of the best and most cost effective ways for online performance marketers to get their message across to potential clients is to ensure that they are easily searchable on Google. But while this goal is easy to execute in principle, it can be nothing short of a Herculean task in practice. Due to continuous,… View ArticleMay 6, 2014
How Brands Benefit From Performance Marketing
Performance marketing is a marketing arrangement in which the marketer is paid only after a specific, predetermined action has been taken by the end user. Performance marketing can be implemented to promote a broad range of products and services over a broad range of digital channels such as mobile, social, and search engine optimization or… View ArticleApril 24, 2014