April 1, 2014
Blog
December 15, 2020
PPC Campaign Analysis: Converting PPC Metrics Into Success
Over $10 billion was invested into PPC in 2017. PPC or pay per click has a lot of advantages to it. One of the biggest advantages is that you can have instant results. You don’t have to wait for organic traffic to do the work for you. If you have PPC ads, you may be experiencing some… View ArticleMay 14, 2015
The Benefits of a Multi-Pronged Marketing Plan
Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services. “By 2019, 35% of ad spending will be online. Digital… View Article
July 11, 2014
The Good and Bad of Pay Per Call Performance Marketing
Performance marketing for most people is a somewhat confusing term. In terms of the advertising world, it is arguably the most misunderstood marketing concept that there is. Part of that may stem from the fact that it has only been in existence for a little over a decade and even the most senior executives don’t… View ArticleJuly 22, 2015
What Pay Per Call Could Mean for Your Business
In theses days leading up to Affiliate Summit, I have been thinking about what it is that we do at HyperTarget. Now I’m not talking about all the fun we have at our offices here in Santa Monica, CA, the many wonderful day to day interactions we have with our clients, or the awesome performance… View Article
February 14, 2018