Tag: lead generation

May 14, 2018

Do Outbound and Inbound Lead Generation Have Anything in Common?

Leads are the life source of every business. But getting them can be a real challenge, especially if you’re using the wrong marketing methods. Now, there are two forms of marketing brands use to boost their business – outbound and inbound lead generation. A lot of companies juggle between the two and some marketers will… View Article

May 28, 2015

Generational Bias May Not Be Founded

“Know your audience” is the marketing industry’s equivalent to Socrates’ directive “gnothi seauton” (though perhaps marketing could use a little more self-awareness from time to time). Know your audience. It sounds like a simple imperative, especially when big data allows us to see trends that in the past would have seemed unfathomable or strictly hypothetical…. View Article

May 14, 2015

The Benefits of a Multi-Pronged Marketing Plan

Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services. “By 2019, 35% of ad spending will be online. Digital… View Article