May 14, 2018
Blog
May 28, 2015
Generational Bias May Not Be Founded
“Know your audience” is the marketing industry’s equivalent to Socrates’ directive “gnothi seauton” (though perhaps marketing could use a little more self-awareness from time to time). Know your audience. It sounds like a simple imperative, especially when big data allows us to see trends that in the past would have seemed unfathomable or strictly hypothetical…. View Article
January 23, 2014
Getting The Most Out Of Your Company’s Sales Leads
Salespeople all across the country believe that the leads they are provided by their employers play a major role in their sales success. It’s a running conversation in every sale’s office. Everyone wants the new lead, the fresh lead, and the hot lead. Nobody wants to old, tried, stale, never-could-get-them-on-the-phone lead. All too often disillusioned… View ArticleFebruary 18, 2015
How to Meet Your Lead Generation Goals
A recent study by 360Leads concluded that only approximately 17% of companies from six continents meet their lead generation goals, despite many of the companies’ participation in lead generation programs. While it is important for any individual company to analyze why their lead generation efforts aren’t gaining momentum, it is equally important to look at… View Article
June 21, 2021
Lead Generation Marketing: How Pay-Per-Call Marketing Benefits You
In order to maximize your organization’s revenue, you’ll need to invest in a solid lead generation marketing strategy. Not everybody knows which avenue they should take, though. Pay-per-call marketing is a reliable method your organization can use to acquire interested customers. For those who are unsure of how to get started, we’ve put together a… View ArticleMay 14, 2015
The Benefits of a Multi-Pronged Marketing Plan
Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services. “By 2019, 35% of ad spending will be online. Digital… View Article
April 22, 2021
What Is a Qualified Lead and How Do You Determine One?
When marketers segment their email list, their emails receive a 39% higher open rate. This is just one example of the positive impact of targeting your audience based on data. Focusing your marketing and sales efforts on those most likely to respond can save your business time, money, and energy. But how do you do this? That’s… View ArticleJuly 22, 2015
What Pay Per Call Could Mean for Your Business
In theses days leading up to Affiliate Summit, I have been thinking about what it is that we do at HyperTarget. Now I’m not talking about all the fun we have at our offices here in Santa Monica, CA, the many wonderful day to day interactions we have with our clients, or the awesome performance… View Article
July 17, 2018