Tag: Pay per Call marketing

  • Avoiding Pay Per Call Fraud

    If you weren’t able to catch the action of LeadsCon don’t worry. We are here to fill you in on affiliate call fraud. Eric Evans, of HyperTarget Marketing moderated a panel at LeadsCon on this very topic. Here are some of the basics of what you need to keep in mind when trying to avoid these types of fraudulent behavior, not only in a call-based business, but in any marketing relationship.

    Fraudulent Call Specifics

    If you are running any type of call-based business it is imperative to make sure you are screening any potential incoming clients to confirm you won’t be scammed. There are several ways to do this. First, you can employ an automated answering system that automatically forwards frequent callers to a separate line. Secondly, a clear IVR (Interactive Voice Response) will not only weed out fraud callers, but also help your real clients get exactly where they need to go quickly and efficiently, which definitely helps with a first call resolution. Lastly, if you are unable to set up either of the previously mentioned items, then ask questions, and lots of them. While this isn’t always the most time effective method it will no doubt tell you who is real.

    Test Partnership Waters

    Make sure that who you are doing business with is legit. Relationships go quite a long way in any kind of business partnership. Start small when creating a new business endeavor. Have your inductee create some smaller content or outreach first to make sure they are a good fit with your marketing strategy. This not only eliminates the chances of them not having the same vision as you, but also makes sure they are who they say they are. This can also help if you want to check the kinds of viewers, followers, and customers they are bringing you are real.

    Be Clear About Your Needs

    If too much is left up to interpretation you could be setting the campaign up for failure. Set clear goals within a respectable and reasonable timeline with anyone worth working with. This way everyone involved knows exactly what is expected and there is no chance of trailing off or not getting the types of clients the business needs. This means that meticulous organization and documentation are key for success.

    Always Follow Up

    Even if you have clear guidelines set, they mean nothing unless there is follow through, especially if you are deciding to take on a new client or business partner. Set up multiple call backs and meetings to discuss your short and long term strategy plan. This is a good way to build rapport with a new client. Additionally, you never have to feel in the dark about exactly what is happening. Follow up doesn’t mean you have to micromanage all the ins and outs, but it does hold all parties exclusively accountable to the services exactly as they were discussed.

    Avoiding pay per call fraud is vital for anyone running a call marketing campaign. Make sure to keep these points in mind and be sure to visit panels and presentations when you are trade shows. You never know what you might learn.

  • LeadsCon Panel Discusses Affiliate Call Fraud

    HyperTarget Marketing Participates in LeadsCon Panel:

    “The New Elephant in the Room: Affiliate Call Fraud”

    Director Eric Evans Joins Other Industry Leaders to Discuss Pay Per Call Fraud

    Tuesday, March 3, 2015 Las Vegas, NV
    The Mirage Hotel and Casino
    3:40pm-4:20pm in the Grand Ballroom BC

    FOR IMMEDIATE RELEASE:
    HyperTarget Marketing
    213.973.9905
    info@hypertargetmarketing.com

    Las Vegas, Nevada – Eric Evans, of HyperTarget Marketing, will be leading and moderating a session on affiliate call fraud with three other industry professionals at LeadsCon Las Vegas 2015. Empire Today’s Marketing Manager Dan Altman, Invoca’s Senior Channel Partnerships and Business Development Director Anna Jefferis, and RingPartner’s VP of Marketing and Operations Mike Williams will all be joining Evans to discuss current affiliate fraud schemes and potential methods that can be used to counter fraudsters. Furthermore, conference attendees will be able to hear these panelists discuss their expertise with pay-per-call campaigns and their thoughts on what has made their PPC advertising experiences successful.

    Pay-per-call marketing emerged as an advertising solution to click-fraud, in which advertisers pay for qualified impressions on a per-call basis. With enhanced technology, clicks are easy to counterfeit and produce, while calls, in theory, are not as easily fabricated. The goal with pay-per-call marketing is to generate qualified calls (calls with a legitimate interest in a product or service), which can in turn reward publishers and ad networks appropriately.  With the rapid and extreme growth of the pay-per-call industry, there has been an increase in the amount of fraudsters joining the market. While call fraud is more difficult to achieve than click fraud, it is not impossible. Due to the complex nature of call fraud, those using affiliate call fraud are some of the most savvy and refined fraudsters. This has made tracking fraud and holding individuals accountable complicated for both marketers and publishers within the industry.

    About HyperTarget Marketing: HyperTarget Marketing is a lead generation and call marketing solutions company based in Santa Monica, California. Founded in 2009, HyperTarget was an early adopter of pay-per-call marketing and has a passion for helping businesses get highly qualified inbound call leads.

  • Pay per Call Leader HyperTarget Would Like to Meet You at Response Expo 2014

    Pay per Call Leader HyperTarget Would Like to Meet You at Response Expo 2014

    Anyone who has ever undertaken the challenge of improving the results he or she gets from their marketing efforts has undoubtedly come across expert advice recommending that they attend seminars.  For those interested in a developing proficiency in the marketing field, seminars not only provide intensive training and the latest and most cutting edge techniques and technologies,  but seminars and expos also tend to be gathering places for like minded individuals.  For those interested in maximizing the results of their performance marketing efforts, Response Expo is one of the absolute best gathering places where individuals can come together to learn and share.

    Response Expo is an annual event produced by the Direct Response Marketing Alliance (DRMA) and Response Magazine.  The event regularly attracts some of the biggest players in the marketing world, particularly those who make it their life’s work to decipher the infinitely complex code to success in performance marketing.  Due to Response Expo’s prestige and ability to deliver a top quality experience, HyperTarget Marketing proudly announces that will be in attendance for the 2014 Response Expo, which runs from April 29 – May 1 at the Hilton San Diego Bayfront.

    This year’s expo promises to build on the success seen at the 2013 event.  The show will feature a kickoff party, several must-see keynote addresses, and even a golf tournament. HyperTarget will be in attendance in order to continue to promote the pioneering work the company is doing in the burgeoning niche of pay per call marketing.  This relatively new form of lead generation and sales prospecting is seeing higher demand by the day as sales professionals across the country continue to learn about the benefits pay per call marketing can bring to their businesses.

    Do you plan to go to Response Expo?  If so, HyperTarget representatives would love to meet with you in person and discuss all things performance marketing.  Please reach out to us at 213-973-9905 and introduce yourself.

  • Pay Per Call Becoming Hottest Thing Since Sunburn In Online Marketing

    businessman-in-the-office-2-1287062-mAlthough performance marketing has proven itself over the last few years as one of the premier money making business platform in the world, it is still a matter of opinion as to how it will fare in the years to come. Businesses are always looking for the virtual magic pill that will generate strong, long-term online profits, and understandably so. That said, how does performance marketing in general and pay per call marketing in particular, allow that to happen?

    Forbes predicted way, way back in 2012 that Pay per Call marketing had the potential to be ten times the marketing juggernaut that pay per click has become. Good began offering Pay per Call advertising back in 2010 and within two years saw it generating upwards of 15 million calls every month for advertisers. With numbers like those it is pretty obvious that Pay per Call is going to be something that will be impossible for any advertiser to ignore. In fact, it already is.

    With Pay per Call being as white hot as it is right now, and is likely to remain for the foreseeable future, there is one element of the world of e-commerce that must be utilized in conjunction with this profit generating tool – mobile marketing. While there still is a significant enough percentage of online users sitting at their desks using desktop computers, more and more of them are switching to either tablets or smartphone to do the majority of their online activities. Fully 45 percent of people who use smartphones have used those devices to search for products and services over the last seven days. Additionally, it is expected that there will be nearly 30 billion more internet searches on mobile devices than on desktop devices by 2016. With that in mind, advertisers will be looking for a way to integrate Pay per Call into their mobile marketing strategy. The revenue generated for those who do so intelligently could be astronomical.

    Research has shown that leads are converted into sales more efficiently when some level of human interaction is involved. In other words, people prefer to deal with other human beings when making transactions and doing business. That being the case, Pay per Call is a no-brainer for any marketing strategy. Advertising networks will need to be equipped with the right resources and tools to allow marketers to succeed with Pay per Call. It isn’t just a plug-and-play type of endeavor. It requires real strategy and the right network. The performance marketing industry isn’t going anywhere. It is expected that spending therein will be well over $3 billion in 2014 and will climb as high as nearly $5 billion by the time the next presidential election comes. So any doubters who might be questioning the validity and profitability of performance marketing may need to recheck their numbers. And with a Pay per Call campaign integrated into the right performance marketing campaign, even the sky may not be the limit for businesses.