April 10, 2019

Should Your Company Look into Call Tracking? Here’s What You Need to Know

The average small business spends around 8 percent of its yearly gross revenue on marketing. Finding the right marketing methods can be challenging. In the ever-changing world of digital marketing, trends change in the blink of an eye.

The main goal you should have as a business owner is verifying that you are indeed getting a return on your marketing investment. One of the best ways to do this is by investing in call tracking software. Seeing where most of your calls are coming from can show you where you need to invest your marketing dollars.

Failing to use this helpful tool can put your business at a great disadvantage. The last thing you want is to invest your hard-earned money into marketing methods that aren’t generating results.

Are you on the fence about whether or not to use call tracking software? If so, read below to find out more about the benefits of using this technology.

Call Tracking Doesn’t Interrupt Your Existing Marketing Strategy

Most business owners are creatures of habit. This means that doing things like changing their marketing strategy is something a business owner usually wants to avoid. There is a major misconception that call tracking disrupts a company’s existing marketing and advertising strategy.

The reality is that call tracking simply enhances your existing strategy. By incorporating call tracking into your marketing strategy, you will be able to make decisions like which paid search phrases to target with ease.

Call tracking software provides you with one more point of engagement with your audience. Increasing engagement is the key to winning over new customers and keeping existing clients loyal. Instead of running from change, you need to embrace it to take your business to the next level.

The Ability to Track Clicks Like You Do Clicks

The more experience you have with digital marketing, the easier you will find it to interpret data like click-through rates, app downloads, and website traffic numbers. The modern business owners put a lot of stock into these metrics. Often times, business owners will use these key performance indicators to alter and optimize their marketing strategy.

If your business receives a number of calls each day, you need the ability to track the source of these interactions. This is where call tracking software comes in. When this software is used properly, it gives you the ability to track your calls just like you do other digital marketing metrics.

By understanding where most of your call traffic is coming from, you can make wasteful marketing spending a thing of the past. The money invested in call tracking software will pay off due to the useful information it provides.

Optimize Your Keyword Strategy With the Help of Call Tracking

Unless you have been living under a rock for the past decade, you are familiar with just how popular mobile devices are. The amount of traffic generated by mobile device users is set to surpass that of desktop users in just a few years.

Most businesses receive calls from mobile users on a daily basis. Knowing what keywords a particular person used to find your website is essential.

Modern call tracking software provides you with the ability to find out which keywords are being used to find your business. Whether a person uses a Google call extension or a landing page link to contact you by phone, your call tracking software can give you a detailed breakdown of what brought them there.

The Power of Caller Metadata

Data-driven marketing has become all the rage in the past few years. Modern business owners use metadata to find out details about who their customers are and what they respond to.

If you love data and want to get your hands on more, then call tracking software is a great option. Session level call tracking allows you to get a treasure-trove of information about a consumer.

Often times, you will be presented with information about where the caller is from, what content they viewed on your website and a host of other useful information. Taking this information and using it to optimize your existing marketing campaigns can help you achieve success with ease.

Find Out How Effective Your Content Is

The first chance you have to make a great impression on a potential customer is with your website. This is why making sure your website is both appealing and filled with great content is essential.

Are you curious about how effective your existing web content is? If so, using call tracking software is something you need to view as a priority.

Knowing what content a caller viewed on your website can help you assess whether or not it is performing the job you intended. If you start to notice that certain parts of your website aren’t being visited by consumers, you need to shake things up a bit. With the help of a content marketing professional, optimizing the text on your website will be a breeze.

Avoid Letting Quality Leads Fall Through the Cracks

Running a successful small business can be challenging at times. If your staff is getting bombarded with calls on a daily basis, it can be easy for potential leads to fall through the cracks.

Letting this happen too often can lead to less profitability over time. This is why tracking all of the calls your business receives is a good idea.

Call tracking software will help you and your team serve consumers better.

Modernizing Your Marketing Strategy

Using the latest and greatest marketing tools can help you continue on your upward trajectory. When used correctly, call tracking software can help you optimize your marketing campaigns.

Are you in need of call tracking tools? If so, contact us to find out more about the services we offer