Performance Marketing

14
May

2015

The Benefits of a Multi-Pronged Marketing Plan

Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services.

“By...
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15
Apr

2015

Is Affiliate Marketing Worth It?

In a single word, yes. This type of campaign may not be for every marketer. This type of strategy can take some time to build up a proper clientele, but has proven to provide a significant increase in traffic and sales. So, go into any...
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17
Mar

2015

Optimize for Maximum Gold Online This March

We are all guilty of spreading our efforts too thin at times. It’s St. Patty’s Day and everyone will be busy gearing up for parties, making corned beef and cabbage, while still carrying out their daily routines. Unfortunately, there are no leprechauns to make life...
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18
Feb

2015

How to Meet Your Lead Generation Goals

A recent study by 360Leads concluded that only approximately 17% of companies from six continents meet their lead generation goals, despite many of the companies’ participation in lead generation programs. While it is important for any individual company to analyze why their lead generation efforts...
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6
Feb

2015

Keeping Algorithm Changes in Mind When Advertising

In the fall of last year, Google rolled out several algorithmic updates including Panda 4.1 (September 23rd), Penguin 3.0 (October 17th), and Pirate 2.0 (October 21st). As many know, these changes can drastically affect search engine rankings and website traffic. If you are following Google’s...
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26
Jan

2015

Lead Generation To-Dos in the New Year

Performance marketing has taken over the marketing world. It is rare that you would find a business that does not utilize some form of performance marketing. Lead generation is one of these useful performance marketing tactics. Lead generation is the formation of consumer interest about...
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19
Jan

2015

Important Things for Performance Marketing in 2015

Performance marketing and affiliate marketing has been a rapidly growing in the past several years, making the use of search engine marketing more important than ever. Content and social media are great mediums that must be used in the coming year, and it is more...
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12
Jan

2015

Reasons to Attend an Affiliate or Performance Marketing Conference

In any industry, interaction and participation are keys to success. Without some method of interaction, becoming knowledgeable of industry changes, meeting people, and growing your business would be difficult. This is why people go to conferences. Conferences have solutions. The following list includes some of...
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8
Jan

2015

How Pay Per Call Performance Marketing Really Works

Pay per call performance marketing is a relatively new advertising strategy. While many people know what pay per click advertising is and how it works, few truly understand the concept of pay per call. The importance of pay per call marketing has steadily been increasing...
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2
Jan

2015

Meet the HTM team at Affiliate Summit West

The pay per call team from HyperTarget Marketing will be attending Affiliate Summit West in Las Vegas, January 18-20.  If you are planning to attend, get in touch today to schedule a meeting!...
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