Marketing

22
Jul

2015

What Pay Per Call Could Mean for Your Business

In theses days leading up to Affiliate Summit, I have been thinking about what it is that we do at HyperTarget. Now I’m not talking about all the fun we have at our offices here in Santa Monica, CA, the many wonderful day to day...
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24
Jun

2015

What is Cool? Understanding Millennials

If you happen to follow us on twitter, then you may have seen the article we recently published called "Cracking the Millennial Code". While this piece was more oriented towards the issues that Millennials face in their attempt to reshape today's business culture, it...
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14
May

2015

The Benefits of a Multi-Pronged Marketing Plan

Fact: Every business needs customers. That goes undisputed. Generating qualified leads should be in the fore mind of every person working in the digital marketing sphere. This circle continues to expand as traditional marketing disciplines finally shuck their aversion to going all-in with digital services.

“By...
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23
Apr

2015

Mobilegeddon’s Importance for Marketing Campaigns

On April 21st Google launched an algorithm change that affects all sites that are not mobile friendly, which has been deemed by many as "Mobilegeddon". Please remember being mobile doesn’t just mean phones, but all types of tablets are included in this change as well....
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24
Mar

2015

Avoiding Pay Per Call Fraud

If you weren’t able to catch the action of LeadsCon don’t worry. We are here to fill you in on affiliate call fraud. Eric Evans, of HyperTarget Marketing moderated a panel at LeadsCon on this very topic. Here are some of the basics of...
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17
Mar

2015

Optimize for Maximum Gold Online This March

We are all guilty of spreading our efforts too thin at times. It’s St. Patty’s Day and everyone will be busy gearing up for parties, making corned beef and cabbage, while still carrying out their daily routines. Unfortunately, there are no leprechauns to make life...
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18
Feb

2015

How to Meet Your Lead Generation Goals

A recent study by 360Leads concluded that only approximately 17% of companies from six continents meet their lead generation goals, despite many of the companies’ participation in lead generation programs. While it is important for any individual company to analyze why their lead generation efforts...
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11
Feb

2015

Why Performance Marketing is Just Like Professional Sports

With the Super Bowl just finished, the National Hockey League continuing for the next few months into the Stanley Cup Playoffs, and Major League Baseball Spring Training starting up, most people will be settling in to see their favorite sports teams win (or lose) their...
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26
Jan

2015

Lead Generation To-Dos in the New Year

Performance marketing has taken over the marketing world. It is rare that you would find a business that does not utilize some form of performance marketing. Lead generation is one of these useful performance marketing tactics. Lead generation is the formation of consumer interest about...
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